Kobie

Loyalty doesn’t happen by accident. It’s driven by intentional focus, strategy, and ongoing optimization. Forrester reinforces this, noting that the success of loyalty depends as much on the provider’s capabilities as the program itself. In other words, outcomes follow focus and the expertise behind it. If you’re not seeing meaningful growth from loyalty, it may be time to reassess your partner and whether they’re equipped to deliver real impact. 👉 Read more on why a loyalty-specialist mindset (and the right partner) matters: https://lnkd.in/euyqqsqQ

The Kobie team had an incredible time yesterday at the St. Pete Pride Street Fair! This was my fourth year representing Kobie at the event, and somehow it gets even better every year. One of my favorite parts is connecting with our local community, sharing the amazing work happening at Kobie, and reminding people why we’re consistently recognized as a top workplace. I’m grateful to be part of a team that shows up, gives back, and has so much fun doing it. Happy Pride! 🌈 #stpete #pride #topworkplace #dei

When it comes to the World Cup, fans are engaged before kickoff, after each match ends, and throughout every moment in between. For brands, the “match” is often the transaction. It’s the visible moment where value is exchanged… but loyalty is rarely built in that moment alone. It’s built in the anticipation before it, the recognition during it, and the continued engagement after it. We recently shared what brands can learn from the World Cup about building connection in the moments between purchases: ⚽︎ https://lnkd.in/eFsKKCqD

We love seeing stories like this! Cameron, we're so glad to have you on the team and excited to see the impact you’ll make at Kobie and in the loyalty space.

Talking about emotional loyalty never gets old for us. Many loyalty teams measure transactions and disregard the emotional drivers underneath them. They're missing why customers choose them over a competitor, what signals indicate a deeper connection has formed, and how to intentionally design experiences that move customers from transactional to emotional. Lori Bajrovic, a Director of Strategic Consulting at Kobie, recently broke down what emotional loyalty looks like – the signals to watch for, how it compounds over time, and what a brand that gets this right does differently: https://lnkd.in/eZm99CVb

#Verizon just dropped their new Simplicity Plan and Verizon Loyalty, featuring Verizon Shine and Verizon Dollars. We’re pretty excited about it. Like… one million dollars excited. 😏 We're proud to support this launch behind the scenes and even more excited for what's ahead as Verizon continues to redefine customer value. No sharks with laser beams required... just strong partnership, smart execution, and a shared vision for what’s next. https://lnkd.in/grq-Z-E5

Customer loyalty isn't just about rewards anymore. New research from Kobie highlights what's shaping loyalty in 2026, from emotional connections and trust to personalization, value, and changing customer expectations. As brands compete for attention in an increasingly crowded landscape, understanding what customers truly want has never been more important. What's the biggest challenge your organization faces when it comes to building long-term loyalty? Read Kobie's report here: https://ow.ly/540m50Zabz4 #CustomerLoyalty #LoyaltyPrograms #CX

Kobie was proud to be in the room at the 2026 Equality Florida Gala in St. Petersburg. The evening brought together advocates, community leaders, and changemakers celebrating the people driving equality and inclusion forward in Florida — with live performances, an awards ceremony, and a silent auction that raised over $250,000 for Equality Florida's work ahead. Events like this are a reminder that showing up matters. We're grateful to be part of a community that doesn't just talk about inclusion — it invests in it. Thank you to our Co-Founder & Chairwoman Bonnie and DE&I Committee lead Christina for representing Kobie — and everything we stand for — so beautifully. 🧡

Brands are solving for the wrong problem. Consumers aren't withholding data because they don't trust you. They're withholding it because you haven't made sharing worth their while. New research from Kobie on what actually moves the needle on zero-party data sharing, and why a brand’s first ask matters more than most programs realize. 💭 https://lnkd.in/eekRb_TY