HomeBuddy

🚨 Is your messaging accidentally pushing leads away? Recent Home Improvement Research Institute (HIRI) research shows that macro-economic communications like tariffs, inflation, rate cuts, and “buy now before prices rise” are no longer creating urgency. It’s creating hesitation. Why? Because homeowners are already overwhelmed by economic uncertainty. When your message reinforces financial anxiety, buyers shift into “wait and see” mode instead of taking action. The highest-performing campaigns are doing the opposite: they’re selling Emotional ROI. Instead of focusing on market pressure, they focus on what homeowners actually want: → More comfort → Less stress → Pride in their home → Better everyday living That shift changes the psychology of the sale. Features and discounts create price shoppers. Emotional outcomes create higher-intent buyers who are more focused on value than cost alone. In fact, HIRI research shows that reframing a project around personal outcomes (like improving home value), motivates 37% of buyers to stop delaying and take action. 👇 Swipe for 5 high-converting messaging examples, prepared by our Senior Director of Marketing, Rachel Jacobs.

Did you know 86% of calls from unknown numbers go unanswered? 📞❌ If your numbers lack proper authentication, your calls are probably being flagged as "Spam Likely" before the phone even rings. Getting registered is no longer a "nice-to-have." It is a foundational requirement to survive in outbound sales and maximize your contactability. Here is the new reality of outbound dialing: 🔒 Reputation is the New Currency: Phone numbers now require the exact same active management and domain care that email marketers have used for years. 📈 Trust Drives Connection: The payoff is huge. According to the Hiya State of the Call 2026 report, 73% of consumers agree that businesses should identify themselves in caller ID. Furthermore, seeing a verified business name is the single piece of information that makes consumers most likely to answer the phone. How is your organization adapting to the new realities of outbound dialing? Let’s discuss in the comments.

What happens when homeowners can get expert guidance before they submit a request? With HomeBuddy AI, homeowners can ask questions, explore project options, understand pricing, and get trustworthy answers powered by real home services data. The result isn’t just a better homeowner experience. It’s access to a more informed, higher-intent homeowner who enters the hiring process with greater clarity around their project and expectations. And that matters. More than 40% of homeowners now say AI tools and assistants are their most-used resource when researching home improvement projects. As consumer behavior continues to evolve, HomeBuddy AI gives contractors access to this emerging high-intent engagement channel. Watch the video below to see the experience in action. 👇 #HomeServices #ArtificialIntelligence #LeadGeneration #HomeImprovement

A major shift is happening in home services. Homeowners are increasingly turning to AI to research projects, compare options, and make decisions with greater confidence. Over 40% of homeowners now say AI tools and assistants are their most-used resource when researching home improvement projects, according to a recent QuinStreet survey. Today, we’re excited to introduce HomeBuddy AI, a new AI-powered homeowner experience built by Modernize and HomeBuddy. Powered by 20+ years of home services expertise and data, HomeBuddy AI helps homeowners ask better questions, explore pricing and project options, and get trusted answers before connecting with a contractor. For contractors, that means access to more informed, higher-intent homeowners entering the conversation with greater clarity around their projects and expectations. We believe this is just the beginning of how AI will transform the homeowner journey, and we’re excited to help shape what comes next for the home services industry. Read more here: https://lnkd.in/e8JhqHk4 #HomeServices #ArtificialIntelligence #LeadGeneration #HomeImprovement 

Today, the HomeBuddy team pauses to remember and honor the brave men and women who made the ultimate sacrifice for our country. We are deeply grateful for their service. Wishing our network and your families a safe and meaningful Memorial Day.

🚨 Last week we wrapped up an amazing time at FAST Remodeler Live by  by Qualified Remodeler. Huge thanks to everyone who visited Heather Mason and Jordan Jones at Booth 51. Exhibiting under Modernize, we were thrilled to showcase how our products help home improvement companies win seamlessly from Inquiry to Install. ➖ Marketplace Solutions: Connect with homeowners actively searching for your services across leads, calls, and pre-qualified live transfers. Flexible options to keep your pipeline moving with consistent revenue. ➖ HomeBuddy: A marketplace for high-ticket replacement projects. Scale your access to exclusive leads and booked appointments through bidding, and maximize revenue from every job. ➖ 360 Finance (Powered by Modernize): Offer flexible financing at the point of sale with one application and access to multiple lenders.. Increase your approvals, reduce delays, and manage financing at scale. Missed the show? You can still discover how to scale your operations today by visiting https://lnkd.in/eZiS4Rum & https://modernize.com/pros

Most home improvement teams rely 100% on their CRM to alert them to a new inquiry. But if the software lags or a connection briefly drops, that lead sits waiting… giving your competitors time to swoop in. As our Senior Enterprise Sales Executive Kyle R. points out, turning on email alerts is the easiest way to build a backup safety net; emails act as an instant, bulletproof backup when things go wrong. 💡 Pro-Tip: Have your sales team set a custom, loud ringtone on their phones specifically for these lead notification emails and never miss a new inquiry. 🔗 Need a rock-solid primary connection? See our full list of plug-and-play CRM integrations: https://lnkd.in/e_57Nrz3

🚨It’s the final day of the Redwood Services Leadership Summit 2026! Don't miss your last chance to catch Kyle R., Luke Piccin, and Tiffany Hendrickson to talk about: ► Getting consistent, predictable results from every marketing dollar you spend. ► Streamlining both shared and exclusive lead flows so your team runs leaner and faster. ► Leveraging the right tools to close more deals and turn leads into real revenue, reliably. Come chat with us! 💬

Welcome to the "Stay and Improve" economy. From 2020 to 2022, millions of homeowners got mortgage rates between 2% and 4%. With rates today around 6%, buying a new house means doubling their monthly payment. The result? They aren't moving, but heavily investing in the spaces already owned. According to Home Improvement Research Institute (HIRI), 43% of contractor projects are now focused on enhancements, with bathroom remodels leading the pack at 63%. But here is what your marketing and sales teams need to understand: Because these homeowners are planning to stay put for the next 10-15 years, their home improvement buying triggers have completely changed. If your reps are running the same pitch they used in 2022, you are leaving money on the table and your conversion metrics will show it. Stop losing bids to outdated strategies. Read our latest guide on how to pivot your sales pitch, build profitable multi-year project roadmaps, and use transparent pricing to speed up the homeowner's "yes." 👇 https://hubs.la/Q04b-C9M0

The HomeBuddy and Modernize crews are officially touching down for the Redwood Services Leadership Summit 2026! Honestly, the Memphis BBQ is a huge perk 🍖 but we're really pumped to catch up with the people making big things happen in home improvement. If you’re going to be at the Renasant Convention Center, come swap stories with Kyle R., Luke Piccin, and Tiffany Hendrickson. They’ll be there all week talking about: ► Turning "just leads" into actual jobs on the books. ► Scaling your business without the usual marketing headaches. ► Getting a real, measurable ROI on your pipeline. See you in Memphis!