Did you know that more than half of Super Bowl ads achieve less than 1% recall the next morning? 😱 In the latest "Voice of Experience" podcast, Max and Elke explore why this shocking statistic highlights a deeper structural issue in advertising today. Key Insight: It’s not just about the ad; it’s about the entire experience surrounding it. What do you think brands can do to boost memorability? Let’s hear your thoughts! 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #SuperBowlLX #SuperBowl #AdRecall #Marketing #BrandExperience #Podcast #AdvertisingInsights #Creativity #Engagement #MarketingStrategy #Memorability
About us
We are the Experience Agency making unforgettable stories born of humanity. Founded in 1979, GMR is a leader in the experiential marketing industry, connecting brands and their consumers through shared passions. We’re made up of dreamers, doers & strategists who create experiences founded on data, rooted in insight and grounded in strategy. From experiential to sponsorships and more, we get your brand where it needs to go. While headquartered in the United States, our passionate global team creates, consults and activates in more than 70 countries, covering every continent. GMR is a part of Omnicom Group Inc.
- Website
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http://www.gmrmarketing.com
External link for GMR Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New Berlin, WI
- Type
- Public Company
- Specialties
- Sponsorship / Strategic Consulting, Experiential, Creative, Digital, Content Production, Promotions, and Staffing
Locations
Employees at GMR Marketing
Updates
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For more than a decade, GMR and the National Football League (NFL) have been partnering to create Super Bowl magic. From city transformations to stadium experiences and V-VIP hospitality, we've been trusted to deliver on one of the world's biggest stages—year after year, city after city. That legacy continues this week in the San Francisco Bay Area. 🏈 #SBLX #SportsBusiness #SportsMarketing #GMRClient
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This February, GMR is impossible to avoid. Our work is showing up on the world's biggest stages—from Super Bowl LX to the Winter Olympics and NBA All-Star Weekend to the Daytona 500. You can't miss what's everywhere. 🚀 #ExperientialMarketing #SportsMarketing #FebruaryTakeover
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From footfall to feeling. Our Chief Experience Officer, Max Lenderman, breaks down 5 innovations transforming how CMOs measure brand experiences in 2026. Spoiler: it's not about counting heads. It's about measuring what actually matters – the biological and emotional truth of your experiences. Read more on @LBBonline: https://lnkd.in/e7pj4g8A. #ExperientialMarketing #DataDriven #BrandExperience
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We're proud to announce the launch of GMR's Inclusion + Impact 2025 Year in Review. This report honors the contributions of our teams, leaders, and the many StoryMakers across GMR who've advanced our I+I work through everyday actions—big and small. As we move I+I forward in 2026, we're committed to building a culture where inclusion and sustainability aren't add-ons. They're inseparable from how we think, create, and operate. That strengthens our people, our work, and our planet. Curious what we learned? Check it out. 👇 https://lnkd.in/dEv3RUXZ
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Only 10 days until Milan-Cortina 2026! Big thanks to Rachel Axon at Sports Business Journal for including perspectives from GMR's Jessica Giordano and Adam Lippard in her deep dive on how the world's most spread-out Games are shaping up for sponsors and stakeholders. The logistics are wild. The energy? Even wilder. Can't wait to see everyone in Italy. 🇮🇹🏅 Read the full article here: https://lnkd.in/grhNyFeB
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What does it take to be shortlisted for Campaign US Experiential Agency of the Year, two years in a row? Spoiler: It's not one thing. It's 16,600+ activations in 2025. It's 3,669 staffers deployed across the country executing flawlessly. It's 750,000+ miles traveled. It's 250+ promotions awarding $2M+ in prizes. It's 95% client retention. It's being named a Fortune Best Workplace in Advertising & Marketing™. It's betting on data science and creativity. It's training 85+ data collectors to redefine how brands measure memorability. It's 11 finalist nominations across the industry's biggest awards. It's our creatives, strategists, and operators who live the "good enough sucks" mindset. To our StoryMakers: this recognition is yours. Let's keep delivering unforgettable experiences and see what the jury brings. 🚀 #ExperientialMarketing #CampaignUSaoy
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Memory is the new metric. Our Chief Strategy Officer, Elke Jones, breaks down how GMR's Brand Experience Index is redefining what it means to create memorable brand experiences. The secret? It's not just about noise and hype—it's about designing with intention and authenticity. Read more on LBBonline - Little Black Book: https://lnkd.in/e36Zuswb. #ExperientialMarketing #BrandExperience #DataDriven
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Retail meets innovation at #NRF in New York. GMR's Executive Creative Director, Farah Brigante, shares how we created an experience for #GMRClient Comcast Business that kept attendees intrigued, engaged, and coming back for more—complete with interactive games and a surprise Broadway finale at Hudson Yards. Read more. ⬇️ #ExperientialMarketing #ExperienceDesign
Last week GMR Marketing and Comcast Business showed up at NRF, the largest retail show at the Jacob Javits Center. It was such an inspiring few days filled with decision-makers talking about technology and what the future of retail looks like. The team brought to life a space that told the Comcast Business story through the lens of tech savvy smart solutions, brand partnerships and an engaging experience that kept attendees intrigued and coming back for more. From a boba tea shop, to NBCUniversal branded giveaways to an interactive trivia game that lit up a surprise wall with hidden gifts, we transformed education into play and created moments of delight that will hopefully stay in attendee's mind as core memories. The night ended with a VIP hospitality event at Hudson Yards, where Mary Kate Morrissey, a Broadway star and Philly native, surprised Comcast Business guests and partners with a 3-song medley from her time starring as Elphaba and Elsa. A “Wicked” good time was had by all!
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