Last week, we kicked off our crowdfunding campaign on StartEngine. For the first time in the history of Solsten, anyone who believes that the future of AI should feel more human is able to own a piece in Solsten. Why this moment matters: 2025 will be remembered as the year AI accelerated beyond expectations, yet it also revealed a meaningful gap. More automation did not guarantee more connection. People wanted products that felt personal, intuitive, and emotionally aware. Solsten exists to bridge this gap, bringing human understanding back into AI. This week, we are hosting a webinar for investors to share more on the need for psychological data in the $2 trillion AI industry, why Investors have invested $35M to date in Solsten and talk about the limited opportunity to invest in Solsten on Start Engine. 📅 Live webinar: December 17 ⏰ 5pm PT / 7pm ET 🎟️ Seats are filling fast - save yours here: https://luma.com/wyoyud5f Reg. CF via StartEngine Primary, LLC (FINRA/SIPC). High Risk, Speculative, Illiquid.
Solsten
IT Services and IT Consulting
St. Paul, MN 6,911 followers
Use psychology-powered AI to decode people, gain insights, build products, personalize campaigns, and train agents.
About us
Solsten is the AI that understands people. We combine psychology and artificial intelligence to decode what drives audiences so you can build products, campaigns, as well as AI agents that truly resonate, engage, and build trust.
- Website
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http://www.solsten.io
External link for Solsten
- Industry
- IT Services and IT Consulting
- Company size
- 51-200 employees
- Headquarters
- St. Paul, MN
- Type
- Privately Held
- Founded
- 2018
- Specialties
- psychometrics, psychology, user experience, experience design, user analytics, mobile gaming, gaming, marketing, user acquisition, and machine learning
Locations
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Primary
Get directions
428 Minnesota St. Suite 500
St. Paul, MN, US
Employees at Solsten
Updates
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Most AI predicts behavior. Very few understand why it happens. As reported by Forbes, human psychology is the missing piece to the $2 trillion AI industry. AI is entering a new era where models must understand people, not just patterns. Solsten unlocks the psychology behind human behavior using one of the world’s largest psychological datasets, built from 1.5M direct assessments and AI analysis. Solsten now has opened a Reg-CF public offering, giving individuals the chance to explore ownership in a company shaping the next generation of AI. Join our webinar to learn how psychological data is reshaping the next era of AI, why Investors have invested $35M to date in Solsten and find out more about the limited opportunity to invest in the future of AI on Start Engine. 🎉 We’re excited to invite you to our live webinar taking place on December 17 at 5pm PT / 7pm ET. 🎟️ Save your seat here: https://luma.com/wyoyud5f Reg. CF via StartEngine Primary, LLC (FINRA/SIPC). High Risk, Speculative, Illiquid.
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Something extraordinary is taking shape where humanity, technology, psychology, and play meet. Today, we open the doors to it for the very first time, and we’re excited to share the moment with you. For years, Solsten has helped companies like LEGO, Peloton, Sony, and Meta better understand the deeper reasons behind human behavior. As reported by Forbes, human psychology is increasingly seen as a key missing piece in how AI creates real-world value. Solsten has spent nearly a decade building toward that insight. Today, for the first time, individuals can explore our Reg CF offering through our campaign on StartEngine - not just large enterprises or institutions, but anyone who believes the future of AI should feel more human. If you choose to participate, you’ll be supporting a mission focused on bringing more humanity into the technology people use every day. Learn more on our StartEngine campaign page: https://lnkd.in/eT3GnUMP Investments can only be made through the offering page on StartEngine. This Reg CF offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
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🚀 Today we are excited to launch Elaris Pro! Tired of pouring hours into campaigns, ads, or videos - only to watch them flop? It’s not your ideas. Until now, only giants like Sony or Peloton could afford psychology-driven audience testing before launch. That changes today. With Elaris Pro, you can: ✅ Generate campaigns, ads & posts in minutes ✅ Instantly build personas, briefs & brand books ✅ Validate ideas, pricing & GTM strategies ✅ Test against 400k+ psychology-based audiences Beta testers are already seeing: ⚡ 3x higher CTRs ⚡ Faster pitch wins ⚡ Lower CPAs 👉 Unlock Elaris Pro - Skip the waitlist and get 50% off here: https://lnkd.in/errarxs5 🚀 Also, check out our launch on Product Hunt and leave us an upvote: https://lnkd.in/ebSM36vj Stop guessing. Start winning.
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Ever poured weeks into a campaign or piece of content… only to watch it flop? It’s not your ideas. It’s the fact that, until now, testing what really resonates was out of reach - reserved for the likes of Sony, Peloton, and Epic Games. That changes today with the launch of Elaris Pro at 9am ET / 3pm CET. We’ve built something that lets you: ✨ Turn raw ideas into campaigns in minutes ✨ See how they land before you launch ✨ Test against audiences you actually want to reach Think of it as audience testing, creating, and creative validation - without the agency price tag. 👀 We just dropped a sneak peek on Product Hunt if you are already curious: https://lnkd.in/ebSM36vj
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We're starting to get the first wave of Elaris user feedback, and wanted to share some of the most exciting quotes we've seen: "Elaris shines a blatant spotlight on OpenAI's primitive beginnings." "This is the fastest and easiest route to communicating effectively with your customers." "Elaris is the first AI tool that actually feels like a creative partner. It helps me get clear on who I'm writing for and gives me ideas that are actually useful." "Being able to confidently apply the lens of relevant brands gives me a clearer voice compared to other AI tools. It's enough to stand out in a market flooded with AI-generated communication." The common thread? These creators moved beyond generic AI advice to psychological understanding. While competitors guess based on demographics, they know what truly drives decisions. Ready to understand what motivates YOUR audience? Visit elaris.new to get started today.
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From gaming to healthcare, psychology-driven marketing works everywhere. 🎮 Gaming: Understand why different player types engage with different mechanics 📱 SaaS: Predict feature preferences based on user personality types 🛒 E-commerce: Discover psychological factors that predict conversion and LTV 🏥 Healthcare: Identify what psychological factors influence treatment compliance 💰 Finance: Analyze investor psychology and decision-making patterns The pattern? Industries that understand customer psychology outperform those that rely on demographics. Traditional market research: "Millennials value authenticity" Psychological insights: "Achievement-oriented millennials respond to progress messaging, while security-focused millennials prefer stability signals" Same generation. Opposite marketing strategies. When you understand the psychology behind customer decisions, you can predict behavior instead of just reacting to it.
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We tested ChatGPT vs Elaris with the same question: "What motivates natural skincare shoppers?" ChatGPT: "Natural skincare buyers are driven by health, environmental, and ethical considerations..." Elaris: "This audience is driven by ambition, security, and personal growth, with strong emphasis on tangible rewards and respect. Their motivation is practical, goal-oriented..." The difference in actionability: ChatGPT tells you: "Emphasize sustainability and transparency" (Every skincare brand already does this) Elaris tells you: "Position as professional advancement tool, emphasize ROI over experimentation, create achievement recognition programs" (Clear differentiation opportunity) One gives you the same advice everyone gets. The other reveals psychological drivers your competitors are missing. Which approach builds competitive advantage? 🙂
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𝗤𝘂𝗶𝗰𝗸 𝗽𝗲𝗲𝗸 𝗮𝘁 𝗮 𝗳𝗲𝘄 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗶𝗻 𝗘𝗹𝗮𝗿𝗶𝘀: 👩🌾 𝗙𝗮𝗿𝗺𝗶𝗻𝗴 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 - 41,069 players assessed - 5 psychological segments 🗺️ 𝗠𝗠𝗢𝗥𝗣𝗚 - 29,984 players assessed - 6 psychological segments 🕹️ 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝗲𝗿 - 37,469 players assessed - 5 psychological segments 👯♀️ 𝗠𝗮𝘁𝗰𝗵 𝟯 - 226,392 players assessed - 6 psychological segments 🏎️ 𝗥𝗮𝗰𝗶𝗻𝗴 - 31,503 players assessed - 5 psychological segments ♟️ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - 219,727 players assessed - 5 psychological segments 🧩 𝗣𝘂𝘇𝘇𝗹𝗲 - 515,840 players assessed - 6 psychological segments 🃏𝗖𝗮𝗿𝗱 𝗕𝗮𝘁𝘁𝗹𝗲𝗿 - 38,387 players assessed - 5 psychological segments 🪂 𝗠𝗢𝗕𝗔 - 44,691 players assessed - 6 psychological segments ✨ 𝗠𝗲𝗿𝗴𝗲 - 145,952 players assessed - 6 psychological segments 🔫 𝗙𝗣𝗦 - 98,495 players assessed - 5 psychological segments 𝗝𝘂𝘀𝘁 𝘄𝗶𝘁𝗵𝗶𝗻 𝗙𝗣𝗦 𝗴𝗮𝗺𝗲𝗿𝘀, 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝘂𝗻𝗱: 𝟴𝟯𝗿𝗱 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗶𝗹𝗲 𝗳𝗼𝗿 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸 - higher than most "team sports" fans 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗴𝗲 𝟮𝟴 𝘄𝗶𝘁𝗵 𝟮𝟮.𝟱% 𝗵𝗮𝘃𝗶𝗻𝗴 𝗯𝗮𝗰𝗵𝗲𝗹𝗼𝗿'𝘀 𝗱𝗲𝗴𝗿𝗲𝗲𝘀 - these are educated working adults with spending power 𝗛𝗶𝗴𝗵 𝗿𝗶𝘀𝗸-𝘁𝗮𝗸𝗶𝗻𝗴 (𝟳𝟴𝘁𝗵 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗶𝗹𝗲) 𝗕𝗨𝗧 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗰𝗼𝗻𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗼𝘂𝘀𝗻𝗲𝘀𝘀 - they're calculated risk-takers who plan their bold moves 𝗩𝗮𝗹𝘂𝗲 "𝗯𝗲𝗶𝗻𝗴 𝗹𝗶𝗸𝗲𝗱" 𝗵𝗶𝗴𝗵𝗹𝘆 𝗱𝗲𝘀𝗽𝗶𝘁𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗱𝗿𝗶𝘃𝗲 - they want to be respected teammates, not feared opponents 𝗟𝗼𝘄 𝗼𝗻 𝗲𝘁𝗵𝗶𝗰𝘀/𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗯𝘂𝘁 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝗹𝘆 𝗵𝗶𝗴𝗵 𝗼𝗻 𝗿𝗲𝘀𝗽𝗲𝗰𝘁 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝘄𝗶𝘁𝗵𝗶𝗻 ���𝗲𝗮𝗺𝘀 - they have situational empathy that's laser-focused on their squad, not society at large 𝗧𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻? FPS gamers are highly collaborative achievers who value team respect over individual glory. Messaging should emphasize group success, not solo dominance. This is the depth available for 𝟭𝟬𝟬,𝟬𝟬𝟬+ 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀. What would you discover about YOUR niche?
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Nice look at what deep audience research with Elaris can look like and how accurate the results are compared to other LLMs.
I came within $100k of predicting Eddington's opening weekend box office using nothing but Elaris data and reviews of the movie. Pretty cool! But, what does that mean? And what would it look like to do these predictions in another LLM? A few people reached out, so I recorded a video to show the process.