G2

Software decisions are some of the most consequential a business makes. And for too long, buyers had to make them based on marketing claims instead of truth. G2's TL;DR: When buyers and sellers both make better decisions, businesses grow. That's our why.

Your AI assistant just got a lot more opinionated about software 👀. With the G2 MCP for ChatGPT, ask about vendors in your category, and you'll get an answer backed by G2 Buyer Intent signals, Grid rankings, and verified reviews, right inside the chat. No tab-switching required.

Earlier this month, we had the chance to spend time with customers, prospects, and GTM leaders across EMEA at three different events: ☕ AEO in Action breakfast 🍽️ Executive dinner 📝 G2’s first-ever MCP customer workshop It was a busy few days filled with thoughtful conversations, plenty of questions, and even more ideas about where AI search, Buyer Intent, and MCP are headed. Thanks to everyone who joined us — we loved the conversations and can’t wait to do it again! 👀 🌟 And a special thanks to Kelly Walters for bringing all three events to life. From planning to execution (and everything in between), your BTS work made an incredible week possible!

Turns out "just experiment with AI" is not a strategy 🤖. Peer-validated workflows that you can actually put to work? That's more like it. AI Blueprints was part of our Q2 Innovation Drop last week — and it might be the thing your team has been waiting for. Hear more from our own Austin Bedell ⬇️, or check out the event in full at the 🔗 below.

Software buying doesn't happen in one place anymore. It happens across review sites, AI assistants, data warehouses, CRM platforms, and everywhere buyers do research. That’s the thinking behind this quarter’s Innovation Drop. G2 data now lives inside HubSpot, Gong, AirOps, ChatGPT, Claude, and Profound via MCP, plus new connectors for Snowflake, BIGQUERY, and Databricks. Learn more about all we dropped yesterday at the 🔗 ⬇️

The best buyer signals are useless if they never leave the dashboard. That’s why today’s Innovation Drop was focused on activation. 📌 Expanded Buyer Intent across G2, Capterra, GetApp, and Software Advice, plus new ways to see and act on this data 📌 MCP integrations for ChatGPT, Claude, HubSpot, Gong, AirOps, and Profound 📌 New capabilities to help teams build trust signals and maintain a strong review presence in AI search 📌 AI Blueprints - aka 500 peer-submitted AI skills and workflows from real practitioners! Thanks to Andrea Morton Youmans, Jeremy Gutzwiller, Ryan Perkins, and Austin Bedell for walking through what’s new. Explore our latest drop👇

Most teams think of buyer intent as a lead gen tool. But what if it’s actually one of your best tools for nurturing deals, strengthening customer relationships, and understanding what’s happening inside an account? Alexandria Snow (she/her) shares why GTM teams need to rethink how they use intent data in the AI era 👇 in her conversation with Demandbase's Tom Keefe. Watch the full webinar on demand below ⬇️

Our leadership team offsite featured a surprise cameo from Coach Prime himself, Deion Sanders! One thing he said stood out above the rest: "Know the main thing" 🎯 His commitment to culture, people, and staying relentlessly focused on what matters most was inspiring — great advice for both business and other parts of life. Thanks for the perspective and inspiration, Coach! 🙌 📸 Godard Abel, Tim Handorf, Alexandra London, Alexis Zheng, Alex Bradley, Priti Patel, Eric Gilpin, Heather Frick

Software buying is changing. So we’re launching a new series to help buyers keep up. Introducing 🧠 The Smart Software Buyer 🧠, a YouTube series where G2 subject matter experts share practical advice for evaluating software, avoiding common pitfalls, and making more confident buying decisions. In Episode 1, G2 AI Principal Analyst Bijou B. breaks down how buyers should evaluate AI tools, spot red flags, and separate real value from AI hype. 🎬 Watch here: https://lnkd.in/ejJPViZC