FINFORCE ONE

📅 Forex Expo Dubai is on the calendar — and we'll be there. Let's talk trading, marketing for brokerage 📈, prop 🔁, fintech 💳 and everything in between.

A user signs up. Gets a welcome email, maybe. Then silence — until the monthly newsletter. 📩 Meanwhile, they sit in your CRM as "registered": 🔸 No KYC 🔸 No deposit 🔸 Platform unopened since day one And the paid team is already buying the next batch. 📈 That first 72 hours is when intent is highest and attention is cheapest ⏳ — and it's the window most brokers leave completely empty. The fix is a real onboarding sequence: 4-6 emails over 10 days, triggered by what the user actually did, personalised to where they stopped. ✅ It won't rescue a weak product. But it stops you paying twice for users you already have. 💡 Want me to also tighten either one for character limits, or add a CTA line at the end?

Every fintech client we onboard comes to us for help with paid 💰 Four weeks in, we're usually elbow-deep in landing pages, GA4 events and CRM segmentation — with media buying as one of five workstreams running at once ⚙️ That isn't scope creep. It's what acquisition actually is in this industry. 📌 The ad is the part you see. 🔧 The machinery behind it is the part that decides whether the ad was worth running.

Finforce runs marketing for FX brokers, prop firms, PSPs and fintech platforms. Acquisition, lifecycle, creative and strategy under one team. What that looks like depends on where you are 👇 No marketing function yet? We become it — the in-house team you haven't hired. Already have a team that's stretched? We plug in, take the channels they can't get to, and sharpen the ones that have stalled. Growing fast and need to scale what's working? We build the depth that one or two people can't reach alone. If marketing has outgrown its current setup and you want depth without standing up a whole department — that's the gap we fill. 🎯

Fintech marketing plays by different rules 📊 Most teams find out the expensive way. Higher CPCs. Longer cycles. Ads killed on review. SEO that takes months to move ⏳ We broke down every major channel — SEO, paid, social, email, PR — and mapped what actually pays back for brokers, prop firms, and PSPs. Link in comments 👇

A lot of fintech marketing advice sounds the same — follow best practices and avoid the worst ones 🙃 We put together the guide we'd want to read. 🔍 how YMYL and E-E-A-T affect your content 💸 why paid acquisition in fintech needs a different strategy 🤖 how to get your brand mentioned in ChatGPT and Perplexity 🧱 why building your brand matters so much in this industry 🎯 Built for founders and marketing leads across brokers, prop firms, PSPs, and lending platforms. Full guide linked in comments 👇

Most fintech marketing setups look the same from the inside: 🌍 A media buyer somewhere in Eastern Europe 🎨 A creative studio in Dubai 📧 An email tool somebody configured during onboarding and nobody's touched since 🔍 SEO on a quiet retainer 💬 A CMO or founder running the whole thing through four shared Slack channels Everyone is technically doing their job. The gaps between those jobs are where 30% of your performance is quietly disappearing. 📉 Finforce runs the whole stack as one team — acquisition, lifecycle, creative, strategy. Only for fintech. 🏦 If your Monday morning involves chasing four status updates before you can answer a single question, we should probably talk. 👇

Your next PSP client isn't looking for you today. 👀 They're mid-contract with someone else and not thinking about switching. Then a renewal comes up, or a settlement goes wrong, and suddenly they need a new provider. The window to decide is short, and the provider they already trust starts that race well ahead. 🏁 This is why brand matters so much in payments. Most of your buyers are not in the market at any given time. The job is to be the name they already know when they finally are. You can't build that in the week of the pitch. You build it slowly, over time, so you're already familiar before the RFP comes. ⏳ That's why the mix here leans long. Around 60% into brand, 40% into activation. ⚖️ The exact split changes by business. The logic stays the same. If you spend everything on activation, you only reach the few buyers ready this month, and you compete on price against names they already trust. Brand is what makes everything else work when the moment comes. 🔑

At iFX Cyprus tomorrow?🇨🇾 Come join our co-founder Stanislav Galandzovskyi, who's moderating a panel we're properly curious about. If you've worked in fintech marketing lately, you've felt it: the customer isn't quite yours anymore. Platforms, algorithms, and payment rails sit in the middle now, shaping who gets discovered and who gets trusted before you even enter the picture. Where does control actually sit these days? 🤔 That's the conversation. 14:30. See you there.👋

Our team is heading to iFX Cyprus 🇨🇾 Looking forward to talking about everything fintech marketing effectiveness. See you there 👋 Maryna Volokhova Stanislav Galandzovskyi