Datos, A Semrush Company

What happens when fewer searches result in a click to the open web? Datos research with SparkToro has been featured in EMARKETER’s latest analysis of declining web traffic and the growing influence of walled gardens. The article highlights one of the clearest signals of this shift: in the US, the share of Google searches resulting in an organic click fell from 44.9% in March 2026 to 40% in June, while clicks to Google-owned properties increased from 14.8% to 17.1% over the same period. For marketers, that changing click behavior raises a bigger question. If more discovery and decision-making happens without a visit to your website, traffic alone can no longer tell you the full story of your visibility or impact. Understanding where audiences search, what they engage with, and how discovery is changing across the wider web is becoming increasingly important. Read the full EMARKETER article: https://hubs.li/Q04yWd940 #Search #AI #DigitalMarketing #MarketingData

BattleFin London is happening tomorrow! Datos’ Matt Nagle, SVP of Financial Sales, will be at Discovery Day London on October 1, joining investors, data providers, and industry leaders for a day focused on alternative data, AI, and the future of investment research. With discussions spanning AI-driven research workflows, emerging datasets, and turning data into actionable signals, there’ll be plenty to talk about. If you’re attending, connect with Matt to learn more about Datos and how our data can support investment research. See you in London! #BattleFin #AlternativeData #InvestmentResearch #AltData

Great customer support could be one of your most powerful AI visibility strategies. In this clip from our latest webinar, Edward Sturm explains how great customer experiences can turn into reviews, videos, and UGC across the platforms that search engines and AI assistants draw from. The takeaway? Don’t put all your eggs in one basket. Give customers an experience worth talking about, and they can help build your visibility across Reddit, YouTube, TikTok, and beyond. Watch the clip for Edward’s take. Missed the webinar? Watch the full session on demand: https://hubs.li/Q04yz0ZZ0 #AI #AltData #SemrushJourneys

Not long to go until BattleFin Discovery Day London. On October 1, Datos’ Matt Nagle will be joining the alternative data community for a day of meetings, conversations, and new perspectives on the data shaping investment research. If you’re exploring new data sources or looking for a deeper understanding of digital activity across companies and sectors, Matt would love to connect and share how Datos data can support your research. Get in touch to arrange a meeting. Learn more: https://hubs.li/Q04yr2gF0 #BattleFin #AlternativeData #AltData #InvestmentResearch

London’s alternative data community is getting together again next week. On October 1, Matt Nagle from our team will be at BattleFin Discovery Day London, connecting with investors, research teams, and data providers from across the industry. This year’s event will explore alternative data in an AI-driven world, with discussions on emerging datasets and investment research alongside BattleFin’s signature curated 1:1 meetings. If you’re heading to BattleFin, connect with Matt to discuss how real-world digital behavior can support investment research. Find out more: https://hubs.li/Q04yjhw20 #BattleFin #AlternativeData #AltData #ClickstreamData #InvestmentResearch

Are you measuring the wrong thing? In this clip from our latest webinar, Philip Armstrong explains why referral traffic alone can dramatically underrepresent AI’s role in the customer journey. Customers don’t always click directly from one platform to the next. They research, switch tabs, compare options, and carry information with them as they make decisions Watch the clip to see how this plays out in a real Dell gaming journey. Catch the full webinar on demand: https://hubs.li/Q04yc-HP0 #AI #ClickstreamData #AltData

Don’t commit a crime against humanity. Use video content. Edward Sturm’s words! In this clip from our latest webinar, Edward explains why video is such a big opportunity for visibility across Google and AI, and how brands can use query fan-out data to inform their video descriptions. Watch the clip for the full tip. Missed the webinar? Watch the full session on demand: https://hubs.li/Q04xYx8Q0 #ClickstreamData #AI #AltData #SemrushJourneys

What actually convinced your customer to buy? The last click rarely tells the whole story. In this clip from our latest webinar, Philip J Armstrong explains how different platforms can resolve different objections throughout the customer journey, from YouTube answering one question to AI helping customers work through another. By the time someone converts, they may have researched, compared, questioned, and validated their decision across multiple channels. Traditional attribution can miss almost all of it. And as Philip explains, AI is increasingly part of that commercial journey, not just a tool people use for one-off questions. Watch the clip for more, and catch the full webinar on demand: https://hubs.li/Q04xMWB30 #ClickstreamData #AI #AltData #SemrushJourneys

What a session! Here's a clip from our latest webinar with some insights and advice from speaker Edward Sturm on Reddit and UGC. We had plenty of thoughtful questions and discussion around one of the biggest changes happening in marketing right now: how AI is reshaping the customer journey. A huge thank you to everyone who joined us live and contributed to the discussion and of course to our speakers Eli Goodman, Philip J Armstrong, and Edward Sturm. Missed it? The recording is now available on demand. Access the webinar recording: https://hubs.li/Q04xGtMB0 #AI #CustomerJourney #Marketing #ConsumerBehavior #Data

We go live in one hour! There’s still time to join us for our live webinar today. Using real behavioral data and customer journeys, Eli Goodman, Philip Armstrong, and Edward Sturm will explore how people actually move between AI, search, social, communities, ecommerce, and brand sites as they make decisions. We’re live at 8 AM PT | 11 AM ET | 5 PM CEST. Last chance to register to join live or get the recording: https://hubs.li/Q04xwryD0 #ClickstreamData #AI #AltData #SemrushJourneys