Contentful

From “cerulean sweater” callbacks to the very real pressures marketers face with tight budgets, rising expectations, and the need to move faster than ever. Your customers have limitless options, but limited attention. That’s why leading brands are creating experiences that adapt to every customer, channel, and moment, with Contentful. ✨ When personalization fits just right ✨ When content moves at runway speed ✨ When every touchpoint feels instantly on-brand That’s not a trend, it’s digital experience at scale. Equal parts couture and conversion. It's groundbreaking. 🖤👠

Our team is heading to OMR Festival, where marketers, creators, and tech leaders come together to share ideas, insights, and inspiration that move your business forward. Chances are, these questions are already on your mind: 💬 How do we move faster without breaking our content workflows? 💬 What does a modern, flexible digital experience stack actually look like? 💬 How do we move beyond legacy platforms without slowing the business down? If that hits home, come find us at Booth A4 E04. This crew (����) works with some of today’s most innovative brands and is helping teams launch faster, scale smarter, and build digital experiences that actually keep up with the business. 👋 Stop by for live demos, tailored walkthroughs, and 1:1 expert chats (plus bites and drinks on day one)! 🎤 Don’t miss our OMR Masterclass with SNIPES and BRANDUNG to see how a leading streetwear retailer and its digital agency partner built a modern retail app that goes far beyond ecommerce. Save your seat: https://ctfl.io/4t34Ixt 🔗 https://ctfl.io/41X6HIJ See you there! #OMR26 ✨ Dream Team: Kristin Montag Brown Léo Krickelberg Tobias Baganz Philipp Weisswange Steven Sattin Sarah Gowing Thomas Dubrawski Ruth Eliot, CMP Max Jahn Christoph Reisch Gabrielle Vikman Jakob Cross Johannes Schneiders

When launching a simple landing page takes weeks, it’s not a workflow issue... That's a system issue. That's a dependency issue.

Scaling content across 30 markets shouldn’t feel like assembling furniture without instructions. 🛋️ Westwing needed to move fast — but their legacy CMS made localization slow, manual, and frustrating for editors. With Contentful, they transformed how content gets created and delivered. The result? ✨ Campaigns built and launched at pace ✨ Editors empowered, no dev bottlenecks ✨ Structured growth across international markets See how they did it: https://ctfl.io/4uazw09

Every platform in your stack should show you what's happening — and help you work smarter with what you have. Our April release delivers both! 🔍 Enterprise Observability streams Content Delivery API logs into your cloud in near real-time, so your teams can spot issues, investigate faster, and optimize without waiting on anyone. 🧠 Content Semantics understands the meaning of your structured content – surfacing duplicates, suggesting references, and powering semantic retrieval for pages, campaigns, search, and AI experiences. Your infrastructure. Your Tools. A platform that actually compounds in value over time. See what's new: https://ctfl.io/3OZILBo

Hello, POSSIBLE crew 👋 As brands race to make AI-powered experiences feel more useful, more human, and less like filler, we’re excited to join the conversation at POSSIBLE 2026 and share how we’re showing up in the Magic City. 🌴 🧘 Start your Tuesday with us. Join Contentful for a morning run, walk, or yoga session before the day gets going — a little movement before a lot of marketing conversations. 🎙️ And keep the conversation going at 10:15 a.m. with The Great Content Collapse: Grammarly’s playbook for not becoming AI background noise. Kelly Morr (Grammarly) and Kemberly Gong (Contentful) will share a practical playbook for scaling content with AI without losing quality or brand voice. 🏖️ Stop by Cabana 612 all week long for demos, strategy chats, and real conversations about content, AI, and what it takes to build digital experiences that actually stand out. See you in Miami!

At Contentful, we believe our product is one of the most practical ways we can make a positive impact on this world. 🌎 In honor of #EarthDay, we want to highlight the work of some of our pro bono organizations on the frontlines of climate action and nature preservation. We are honored to provide them with the platform and tools to deliver critical content to the audiences who need it most. Ellen MacArthur Foundation is working to develop and promote the idea of a circular economy — eliminating waste and pollution, circulating materials, and regenerating nature. Through research, thought leadership, and digital experiences, they’re helping a global audience rethink how the world produces and consumes. Ocean Wise turns knowledge of the ocean into action. From partnering with 750+ seafood vendors to promote sustainable sourcing, to engaging over 500,000 participants through ocean education programs, their work is making ocean conservation accessible and actionable. The Climate Drive equips businesses with practical, high-quality guidance to reduce emissions, helping them set targets and take meaningful steps toward decarbonization. Polar Bears International is the only nonprofit solely focused on polar bear conservation. Through education, advocacy, and even live polar bear cams, they connect global audiences to the urgent need to protect Arctic ecosystems. We’re proud to support more than 250 nonprofits through our pro bono program— these are just a few driving meaningful progress for our planet each and every day. Learn more: https://ctfl.io/41Oxqad

A modern DXP isn’t a nice-to-have. It’s how brands stay agile as search, AI, and customer expectations keep shifting. When you talk about composability, don’t stop at features. Build the business case around three questions: How will it grow revenue? How will it reduce cost? How will it lower risk? In this blog, our very own Chris Masino, Chief Revenue Officer at Contentful, breaks down the metrics that matter most and how they connect to real business impact.