ClassPass

Did you know the average fitness studio only fills 37% of their capacity on their own?*     Once class starts, every empty spot is more than lost attendance. It’s lost revenue.    SmartRate is designed to help you capture that revenue. It adjusts credit values in real time based on factors like location, time, and popularity, helping partners earn more from spots that may otherwise go unused. During slower times, SmartRate lowers credit values to help fill open spots. During busier times, it raises them to help maximize earnings. The goal is simple: price each spot in a way that helps it perform better. ClassPass also works with each partner to set a confidential floor rate based on their direct membership pricing. SmartRate ensures that minimum is met for every qualifying reservation, helping partners turn unused spots into incremental revenue, without undercutting their existing pricing structure. Learn more about SmartRate here:  https://lnkd.in/eUd5zURz *Based on 2024 data from integrated fitness partners for active schedules on ClassPass. 

ClassPass trial offers are designed to drive real discovery for local businesses. With clear eligibility rules and safeguards in place, trials create more chances for first visits to become lasting customer relationships.

High-intensity Pilates is having a moment, and JETSET Pilates® is meeting it with a studio experience built for how people move today. As the brand grows, we help support discovery and trial by making it easier for new clients to find and book JETSET classes in their city. More locations, more classes, more people discovering Pilates. We’re here for it.

When users feel prepared and partners feel supported, better experiences follow. Watch the video to see how we prioritize clarity, accountability, and support in every step of the ClassPass experience. Learn more at classpass.com/partners.

Playlist's SVP of Pricing & Marketplace Jeff Bladt joined the Fitness Business Podcast to unpack ClassPass's 2026 Industry Impact Report, sharing insights on consumers’ growing demand for variety, how ClassPass helps studios fill excess capacity, what’s ahead following the Playlist/EGYM merger, and more. https://lnkd.in/eEqAQtQ9

ClassPass is heading to iPX Austin 👋 We’re excited to connect with creators and publishers at iPX Austin next week. If you’re interested in partnering with ClassPass, we’d love to meet. Send your media kit, channel info, and any relevant details to classpass@klaymedia.com to schedule time with us. You can also find us at the Speed Dating Event: 📍 Upstairs 🗓️ Thursday, June 11 ⏰ 3:20–4:20 PM The event is open to creators and publishers and is designed for fast-paced, 1:1 meetings to help build new brand connections. See you in Austin! #iPXAustin #CreatorMarketing #PublisherPartnerships #BrandPartnerships #ClassPass

In 2025, ClassPass invested over $50 million in marketing to bring more users to our partner network. Zachary Apter, CMO at ClassPass parent Playlist, sat down with Marketing Dive to give insights into how we approach performance marketing and reach people across key channels. “We are not trying to replace, substitute or compete with our partners’ direct client marketing efforts. What we’re focusing on is finding a new audience for those partners." That means partners get more visibility with users who are ready to try something new, without added marketing spend. Read more: https://lnkd.in/eiHffGSy

We’re heading to #SHRM26 in Orlando, FL from June 16–19 — and we’d love to see you there. 👋 Meet the ClassPass Corporate Wellness team at Booth #1336 to explore new ways to support employee wellbeing, engagement, and balance in today’s workplace. 💆 Plus, take a break from the busy conference floor with complimentary massages at our booth. We can’t wait to connect with you!

ClassPass helps fitness partners do more with the schedules they already have. From filling spots to bringing in first-time visitors, see how ClassPass helps create more opportunities for businesses to grow 💡

My parents couldn’t afford dance classes for me when I was a kid. But I wanted to be a dancer so badly. So as an adult, I decided to finally try a class. I booked my first dance class through ClassPass and I was TERRIFIED. I had the passion, but I definitely did not have the talent yet. I walked into that first class feeling behind everyone else, unsure of myself, and completely out of my comfort zone. What I didn’t know was that one class would change my entire life. Three years later, dance has become a huge part of my life, even professionally, but the bigger gift has been the confidence, experiences, community, friends, memories, and joy it’s brought me. That’s what I think is so powerful about wellness benefits when companies offer them to their employees. Corporate wellness isn’t just about checking a box or encouraging people to “work out more.” At its best, it gives people access to experiences they may never have tried otherwise; movement, mindfulness, recovery, community, and new routines that support their overall wellbeing. For me, ClassPass opened the door to dance, community, purpose, and exercise in a way that fit me. For someone else, it might be yoga, strength training, pilates, boxing, meditation, recovery, or simply finding one hour a week to do something for themselves. Benefits like this can make a real difference in how people feel both in and outside of work. I'm even more productive at work because I'm constantly filling my own cup now both in and outside of work hours. I’m so grateful ClassPass helped me find a passion, a community, and a weekly reminder to prioritize joy. If your team is thinking about how to make wellness benefits more meaningful, I’d love to share how ClassPass can help employees discover the routines, communities, and experiences that actually support their wellbeing. Feel free to message me, I’d be happy to chat!💃 #ClassPass #CorporateWellness #EmployeeBenefits #Wellbeing #WorkplaceWellness