England vs Panama game set a new Captify record for World Cup search uplift in the UK, jumping from 11.65x to 25.14x in a single day. Wondering if today's 5 p.m. match will top it? On the sponsor side, Dove Men+Care is leading the way with an 8.64x search uplift and a significant spike during the weekend game. Want to know what football fans are searching for during the matches? Talk to us! #SearchIntent #OpenInternet #SearchTrends #WorldCup #Football #Advertising #AdTech
Captify®
Advertising Services
Real-time audiences, programmatic activation, and unique insights and measurement - all fueled by Search Intelligence.
About us
Captify, part of Verve, enables brands to understand, activate and measure real-time intent across the entire consumer journey, thanks to its proprietary search intent dataset. Leveraging over 15 years of machine learning expertise, Captify’s AI technology ingests over one billion daily search events from open-web publishers and LLMs, transforming search signals into actionable audiences. Captify’s exclusive, first-party search intent data fuels pre-campaign strategy and audience development, multi-channel activation across quality and brand-safe inventory, and unique measurement and insights for the world’s biggest brands.
- Website
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https://www.captifytechnologies.com/
External link for Captify®
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Search Intelligence, insights , Cookieless, and Audiences
Locations
Employees at Captify®
Updates
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Last week, the entire advertising industry came together for Cannes Lions, and we were happy to be part of so many interesting conversations about what's next. Thank you to everyone who met our team over a coffee, a glass of rosé, at La Cantina, La Môme, at the panel, or somewhere along the busy Croisette. Looking forward to seeing you all next year! #CannesLions2026 #SearchIntelligence #Advertising #AdTech
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Looking forward to tomorrow's game between England and Panama? Our data shows significant spikes in UK Word Cup-related search intent across the open web and LLMs: • From ~9x vs the pre-tournament baseline on 16 June to ~22x on 17 June during England’s match against Croatia • From ~7x vs the pre-tournament baseline on 22 June to ~11x on 23 June during England’s match against Ghana Want to know which brands your audiences are searching for during the tournament? Talk to us! #SearchIntent #OpenInternet #SearchTrends #WorldCup #Football #Advertising #AdTech
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While Cannes creates new headlines every day, around 350 miles southwest of it, in Mallorca, a different kind of drama is unfolding. Right now, Love Island UK is generating quite a lot of noise across the open web. We've analysed our data to see what people are actually searching for around the reality show. Here are our key findings: • George's exit is dominating the conversation • The female cast are driving audience growth • Sean has emerged as the new male lead Want to know what your audiences are searching for right now? Talk to us. #SearchIntent #OpenInternet #SearchTrends #LoveIsland #AI #Advertising #AdTech
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Cannes is in full swing! Tomorrow Captify's President, UK & International, Jane Wolfson, joins Virginia Marsh from Fluent, Inc and Claire Robertshaw from Design Bridge and Partners for a panel 'Are GLP-1s about to change consumer behaviour?', chaired by Mary Cirincione from Propeller Group. Together, they'll explore how changing habits, priorities and purchasing decisions are creating new opportunities for brave brands. Catch us at the Empower Cafe at 14:45 as we dive into real-time consumer intent signals and the driving force behind consumers leaning into GLP-1 use! #AI #Advertising #AdTech #SearchIntent #OpenInternet #CannesLions
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Discovery no longer happens in a single place. Consumers move between LLMs, the open web, and mobile apps, creating intent signals that are fragmented and harder for advertisers to capture. That's why today we've launched Verve Intelligence powered by Captify. By linking billions of data points with unique and competitive data layers, our insight platform lets advertisers predict where demand is forming. Excited to introduce it this week at Cannes Lions. More information and link to the full announcement in the comment section. #AI #Advertising #AdTech #MobileAdvertising #OpenInternet #CannesLions
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What happens between "ask AI" and "landed on your website"? That gap is now one of the most contested spaces in marketing, and most brands aren't tracking it. New Captify data across UK grocery, travel, fashion, beauty and tech shows LLM recommendations directly drive open web search and purchase behaviour. Zara leads fashion search with 53% open web share. In LLM responses? 21%. H&M quietly takes 43%. LLMs pick one winner in ~70% of interactions. Negative sentiment drops to 2%. Every mention is an endorsement. Captify's new research showcases the path from prompt to purchase, download the report below. https://lnkd.in/gf9YSw2c
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We all recharge in our own "us" ways Here’s a recap of Captify Australia’s recent wellbeing days: Activities included camping under the stars, flying through the air at the park, discovering hidden beaches, quality family time at aquariums and entertainment parks, and painting cherry blossom. Want the story behind the swing? sales@captify.au 📩 Mary Jo Surek Liam Sharan Brandon Louis Joel James Lakeland Megan McElderry Rachel Bierley Feby Bestari
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At the IAB UK's recent AI Summit in London, Sam Coates and Emma Welch took to the stage to showcase Captify's latest innovations. We walked attendees through a live demo on what we can achieve for brands and agencies by combining LLM and search data. The day was full of learnings from AdTech and Advertising players, with the landscape moving into an exciting phase of AI understanding implementation. Want to learn more about Captify's next phase? Download our new LLM research report here: https://lnkd.in/gf9YSw2c
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The next wave of intent is coming to Cannes 2026, and we'll be there riding it. If you're heading to the South of France this year, come talk to us about what real-time search data can do for your brand. Spoiler: it's a lot. Book a meeting with the Captify team👇 https://lnkd.in/g535nQJd Jane Wolfson Charles Ireland Laura Sanderson Megan McElderry
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