Blend Travel Marketing

How does your cancellation policy score on the Cancellation Policy Scorecard?

Your old Facebook Ads playbook is dead after Meta Ads rolled out Andromeda. Now you need:  • A simplified campaign structure • A LOT more creative (12-20 per campaign) • Vertical assets • Some less-polished creative (UGC style) And while Meta is taking over the targeting, don't let it take over your ads yet. The AI is making too many big mistakes.  Read more from Zach here:

One key to getting more mentions by AI? Having content on YouTube.

Is Viator placing more value on your customer than you are? This 2-minute video might make you rethink your cost of acquisition target.

If you think AI has been disruptive already, imagine this: What if a webpage were dynamically created anytime someone had a question? Would anyone want to visit a traditional website? Not according to the 90% of users who preferred the AI-generated page over a traditional site. Google’s launch of Generative UI is certain to be one of the most important inflection points in the evolution of AI and what we think of the web. Jakob Nielsen's take: "I predict that AI-created UI design will be better than human-created UI design by late 2026, at least for the fairly simple type of design problems tested in the current Google research study."  We're thinking about what this means for #tourismmarketing websites. Will users arrive at our sites expecting to be able to get a dynamically generated page to answer their question, rather than browsing a made-for-everyone site?  Google's announcement: https://lnkd.in/eQKnpVag Jakob Nielsen's follow-up:

Google's announcements about the latest in travel planning via Google are worth reading. See their post New ways to play travel with AI in Search (https://lnkd.in/dr9VUGuS), which includes info about Canvas for trip planning, AI-powered flight deals, and agentic bookings. And this presentation at the Phocuswright Conference provides some additional details.

Your old Facebook Ads playbook is dead after Meta Ads rolled out Andromeda. Now you need:  • A simplified campaign structure • A LOT more creative (12-20 per campaign) • Vertical assets • Some less-polished creative (UGC style) And while Meta is taking over the targeting, don't let it take over your ads yet. The AI is making too many big mistakes.  Read more from Zach here:

Is Viator placing more value on your customer than you are? This 2-minute video might make you rethink your cost of acquisition target.

In this edition: • How to adapt to Meta's major changes to Facebook and Instagram Ads. • Why your cost of acquisition target might be too low. • Google's latest announcements carry big implications for travel. • How do you score on the cancellation policy scorecard?

A/B testing can provide game-changing insight for your website. See what kind of information it can give you and how it works →