Beeler.Tech

For years, the digital publishing model was built on a straightforward exchange: publishers created the content, and search engines delivered the audience. That relationship is changing fast because today’s users can get answers without ever visiting a publisher’s website. 🌐 The truth, says Kueez CEO and Co-founder Ori Mendi, is that organic search has actually never been without a cost. Publishers have simply traded control and predictability for visibility. Now their focus needs to be on building a more resilient business that doesn’t rely on algorithms they can’t control. Read more here 📖 https://lnkd.in/gfFYazVv #publisher #traffic #openweb #audience #bellertechoriginal #kueez

Connecting an LLM to your ad server, SSPs and CRM… Sure, that’s the easy part. But getting an answer you can actually trust is another story altogether. When every platform describes the same buyer, campaign or revenue event in its own way, AI can produce analysis that sounds convincing but rests on shaky assumptions. In our latest Q&A, Rob and Jeff G., Managing Director, North America at Adomik, explore why decision-ready data has to come first. Jeff guides us through the data and analytics maturity curve, from raw data to controlled automation, and why most publishers sit at different points depending on the team. For instance, yield might already be acting on smart recommendations while sales is still reconciling reports by hand. Find out where your team sits on the curve 📈 https://lnkd.in/gQ9hcCm5 #publishers #adtech #adops #ai #data #beelertechoriginal #adomik

Publishers have spent years optimizing around metrics designed for the buyer, not metrics tied directly to their own economics.💲 We exist in an industry where one side has defined what “success” is allowed to look like and now publishers don’t have the mechanisms in place to properly understand, assess and respond to the revenue impact of how their pages are structured. So what exactly should they be focusing their efforts on instead? ▶️ Have a read of what Playwire’s Scott Schroeder had to say when he sat down with Rob - https://lnkd.in/gXDMpsHU #revenue #data #publishing #monetization #optimization

🇪🇸 Base․Camp is just over a week away, and we can’t wait to welcome you to the Thompson Madrid. Here’s a taste of who you’ll be sharing the room with. 🎤 Bloomberg tech columnist and author Parmy Olson will lift the lid on how the AI labs are really trying to make money, and what that means for publishers weighing licensing and data deals. 🎤 INMA’s Gabriel Dorosz will show where publisher revenue is heading next, and which parts of the business are genuinely worth defending. 🎤 And they’ll be joined by Jason Tollestrup Lauren Howe Sheila Nazir Mary B. Mimmo Palmieri Meena Miles Nicolas Hulsmans Thomas Bergemann Dustin Cha Simon Burgess Jakob Peters Ulrik Kristensen Michael Bellom Frans Holmgren Tobias Hauschild Rowena Lam Henry Thomas Leslie Harris Anamaria Ali Alexandrescu Michelle Sullivan and Nathaniel Francis bringing hard-won experience from the front lines of publishing revenue. See you there! 🇪🇸 Base․Camp Madrid | November 8-11 #basecampmadrid #beelertech #community #spain #adops #revops #publisher International News Media Association (INMA)

💥 Less swag. More impact. Last week, that meant another $6,000 for NABS. At Digital Day Camp, we're challenging the traditional conference sponsorship model. Instead of filling tables with promotional giveaways (because, really, who needs another water bottle?), our DDC Leadership and DDC Next sponsors are redirecting those budgets toward something with lasting impact. It's a simple idea: less unnecessary swag, less waste, and more meaningful giving. That brings Digital Day Camp's total contributions to NABS to more than $41,000 to date. 🙌 We're also honored to share that DDC was recognized on NABS-BEC Canada's inaugural Generous List in the 25,000–49,999 tier, placing us among its top five donors! 🏆 NABS is the charity for Canada's media, marketing, and advertising industry, providing financial, emotional, and career support to people facing illness, injury, unemployment, and financial hardship. 🙏 A huge thank you to every sponsor who embraced this approach and helped turn traditional promotional spending into something far more meaningful. And thank you to David U.K. and Rob Beeler, who set out to rethink conference sponsorship and demonstrate that doing good and doing business can go hand in hand. We're not suggesting conferences need to eliminate every giveaway. We're simply proving that we can be more thoughtful about what we produce, what we waste, and where our sponsorship dollars go. Here's to making that a new standard for industry events. 👉 Learn more about NABS at nabs.org #DigitalDayCamp #NABS #DDC2026 #AdTech #CanadianMedia #CommunityFirst #Sustainability

Traffic is getting harder to predict every quarter. So why are so many 2027 revenue plans still betting on more of it? 🤔 Rob sat down with Dan Rua, CEO of Admiral: The Visitor Relationship Management (VRM) Company, to dig into revenue leakage, the money publishers lose between an audience arriving and that audience actually being monetized. They explored: 🔹 Why revenue per visitor is a smarter growth measure than raw traffic 🔹 What makes a pageview truly monetizable 🔹 How much adblocked inventory publishers can realistically recover 🔹 When a one-page session becomes a revenue problem 🔹 Where on-site AI can create new revenue moments Dan also shared the three questions every publisher should ask before locking in next year’s plan. Read the full interview here 👉 https://lnkd.in/gfikW9-5 #publishers #adtech #adops #monetization #beelertech #admiral #communityovercomplexity

📅 The Pub Report Returns on December 10 and we’re excited to announce our first speaker! Keith Candiotti from Optimera will give us a “Practical Introduction to Agentic Advertising For Publishers”, in which he’ll explain what a seller agent looks like in a live demo, how agents communicate, and what publishers should consider selling in an agentic marketplace. The event is co-hosted by Prebid.org and Beeler.Tech. If there’s a topic you’d like us to cover, let us know in the comments or connect the team. December 10 | 11-12:30pm ET Publishers only - register your interest here 👉 https://lnkd.in/gf8w_Kga #prebid #beelertech #pubreport #publishers #media #webinar #agentic #advertising

2027 is firmly on the calendar, and yes, it’s a busy one. ⛺ Base․Camp is back, with three brand-new destinations: 📍 Charlotte Harbor, Florida | March 14-17 📍 Ghent, Belgium | October 17-20 📍 Scottsdale, Arizona | November 7-10 🧭 Navigator is also returning to New York and London, and NYC is getting bigger. 📍 Navigator NYC becomes a two-day event, May 4-5. On day one, we’ll dig into the pressures publishers are dealing with right now. On day two, we’ll look ahead to the ideas, innovations, and emerging forces that will shape where publishing goes next. Come for one day or stay for both. 📍 Then on June 17, Navigator London returns as the focused, single-day event you already know (and hopefully love). There’s plenty of work ahead of us in 2027, people. So have a look at the lineup and tell us which events you’d like to be part of https://lnkd.in/e3-_KV2K #basecamp #navigatornyc #navigatorlondon #beelertech #adops #revops #publishing #community

Your first-party data could be worth a lot more than you think 💰 With third-party cookies fading and traffic on the decline, the signals media companies already collect (content reads, video plays, registrations, subscriptions, and more) are becoming some of their most valuable assets. The tricky part is turning all of that into audience segments advertisers will actually pay a premium for. That’s the focus of this week’s Camp․Fire, hosted by our friend Mimmo Palmieri, Founder & Consultant at MIMMS. Come and join Mimmo as he walks us through how to package data in a way buyers recognize, trust, and want to spend against. 📅 Thursday, October 29, 10:00am ET Register here 👉 https://lnkd.in/gwbhJM49 Please note, this event is for our publisher and In View community only. #campfire #firstpartydata #audiencedata #publishers #adops #revops #beelertech #community