BBB National Programs

This week BBB National Programs’ Phyllis Hurwitz Marcus, Laura Protzmann, and Keith Fentonmiller will speak at the American Conference Institute’s Forum on Advertising Claims Substantiation. [Fireside Chat with the NAD] Phyllis Hurwitz Marcus, VP National Advertising Division (NAD), will join Simpson Thacher & Bartlett LLP’s Laura Brett, former NAD VP, and BakerHostetler’s Amy Ralph Mudge to deliver insights into NAD’s latest priorities, initiatives, and investigations. [Beware of The Dangers of AI Washing: How to Avoid Regulatory and Reputational Fallout] Laura Protzmann, NAD & AI Attorney, will join T-Mobile’s Erin Evans and Loeb & Loeb LLP’s David Mallen to explore the risks of making exaggerated AI-related claims and how companies can ensure those claims are substantiated. [Mind the Gap: Disclosures and Responsibility in Advertising to Kids and Teens] Keith Fentonmiller, Senior Counsel, Children’s Food & Beverage Advertising Initiative (CFBAI) will join SuperAwesome’s Katie Goldstein and Uber’s Daniel Kolta for an interactive session helping advertisers navigate the sensitive space of marketing to kids and teens. Learn more and register: https://lnkd.in/d7k9TRj

Millions watch the Super Bowl ads, but fewer see what happens when advertising claims are challenged. Our latest blog by Howard Smith explains how self-regulation works behind the scenes to keep advertising truthful while preserving creativity. Read: https://hubs.la/Q041yrYG0

As advertising formats evolve, it’s becoming harder for children to tell what’s an ad and what’s entertainment. Our blog explains why clear boundaries matter and what responsible children’s advertising should look like. Read more here: https://hubs.la/Q041y5q80

On February 24-25, the Center for Industry Self-Regulation’s Jennifer Santos will be at the Association of National Advertisers' Creator Marketing Conference, where she will host two breakfast roundtable discussions on the Institute for Responsible Influence's training and certification initiative. Learn more and register: https://hubs.ly/Q0415lYH0 #creatorcon

We're wrapping up #DataPrivacyWeek by revisiting insight from Tyler Bridegan, then Director of Privacy and Tech Enforcement at the Texas Attorney General's office regarding the risks of "consumer surprise" in geolocation data. Tyler notes that explicit, informed consent is the only way to avoid the scrutiny of enforcement offices focused on tangible consumer harm. As the nation’s first COPPA Safe Harbor, a Global CBPR accountability agent, and an Independent Recourse Mechanism (IRM) for the DPF, BBB National Programs provides businesses with the independent validation that regulators respect. Learn more and get started today: https://hubs.la/Q040znvs0 Watch the full webinar: https://hubs.la/Q040zjGk0 Subscribe to be notified of upcoming events like this webinar: https://hubs.la/Q040znDJ0

The leading food, beverage, and quick serve restaurant companies participating in the Children’s Food and Beverage Advertising Initiative (CFBAI) have updated the program’s Core Principles to reflect developments in the digital media environment and participants’ digital advertising practices. Read the press release: https://hubs.la/Q040Yh620

At the Association of American Law Schools Annual Meeting, the Center for Industry Self-Regulation shared how soft law and industry self-regulation are being brought into the law school classroom through a new, practice-focused curriculum. Developed with Sandra Day O’Connor College of Law at Arizona State University, the course equips future lawyers to navigate regulatory systems that rely on private standards, voluntary governance, and their interaction with hard law. Read how the curriculum is shaping legal education and how faculty can request access: https://lnkd.in/eSbi8fZS By Howard Smith, Executive Director, Center for Industry Self-Regulation

In a recent blog post, BBB National Programs President and CEO Eric Reicin explores what it means to lead responsibly when algorithms shape outcomes in seconds instead of weeks. He argues for clear accountability, human judgment, and governance structures that keep trust and ethics aligned with innovation. Read: https://hubs.la/Q040yWF00