Attentive

“If you’re not sure about who the person is and what they want, that’s where brand voice matters more.” 📣 Every marketer wants the efficiency AI brings, but nobody wants their brand to sound generic. That's the problem Brand Voice 2.0 was created to solve. Built into Attentive's Brand Kit, Brand Voice 2.0 helps marketers define brand guidelines, review AI-generated content in real time, and maintain consistency across SMS, email, and RCS. See how leading brands are putting more guardrails around AI-generated content while keeping their teams moving fast → https://lnkd.in/eB3i-HKE

Every customer leaves a trail of clues 🔍 A skincare shopper may respond to different messaging than a busy parent shopping between meetings. The signals are already there. The opportunity is using them to shape the next interaction. See how Attentive AI helps you personalize content, timing, and channel selection to meet every shopper where they are: https://lnkd.in/etTTeG8g

Jennifer Peters sat down with Taylor Holiday on the Common Thread Collective podcast to share why OLLY PBC consolidated SMS and email with Attentive. One factor rose above the rest: the support. 💛

The countdown to Cyber Week is officially on. ⏳ Join us July 29 for a data-backed briefing on the trends, benchmarks, and strategies shaping BFCM this year. On the agenda: → Benchmarks across SMS, email, RCS, and push → How leading brands are approaching AI and audience growth → Consumer trends shaping holiday shopping → What to act on now before Cyber Week is in full swing Register today and be part of the conversation: https://lnkd.in/eh2vbcjc

Customers move between channels all day long. Your messaging should, too. 📲 The Attentive x Tapcart integration brings push into the mix, making it easier to create connected experiences across your owned channels. See how SMS, email, RCS, and push can work together to drive repeat purchases → https://lnkd.in/e74YZQDt

What does a Director of Talent Development at Attentive do all day? For Dantrell Cotton, ACC, SHRM-CP, it looks a lot like helping people grow. 🌱 From designing learning experiences and partnering with leaders to creating space for connection across teams, every part of the day is focused on building a stronger workplace. Come spend a day with Dantrell and get a behind the scenes look at life at Attentive. 💛 Check out our open roles → https://lnkd.in/ecZ8Argn

Turns out marketers have colors, too 🎨 We brought color analysis to Movable Ink Think Summit and asked attendees whether their marketing style matched their results. What do you think your marketing style would be? 👇

Scenes from Thread London 🇬🇧 A huge thank you to guests, partners, and speakers who joined us from brands including The Rodial Group, Color Wow UK, a Federici Brand, Tapcart and more. From conversations on the future of customer engagement to new connections across this industry, this year's Thread brought together some of the brightest minds in retail and e-commerce. Missed this one? We'll save you a seat next year!

What are brands changing right now to prepare for BFCM? Join us on June 25 for a conversation with amika and Tushbaby, Inc. on the strategies, priorities, and program changes shaping their plans for peak season. We'll dig into customer recognition, cross-channel journeys, and the lessons influencing how these teams are approaching BFCM 2026. 🛍️ Save your spot → https://lnkd.in/e9ix-KWm

A few highlights from Shoptalk Europe ☀️ Last week, Attentive spent a few days in Barcelona connecting with customers, partners, and brands across the retail and ecommerce space. Between the conversations at our booth, personalized BÉIS bags, Supergoop! essentials, and rooftop views, it was a week well spent. Thanks to everyone who stopped by and spent time with us. See you again next year ✈️