Artisan Council

Today, we’re talking episodic content. Creators have long since unlocked the power of “follow for more” and in 2026 we see brands using their production dollars to make social feel more like TV. Consistency builds trust and humanizes the brand, retention goes up as each episode increases likelihood of return views and fans comment, remix, and discuss episodes, amplifying reach organically. At Artisan Council, we’ve crafted episodic content that’s soared, from highly-produced, celebrity-led series like Mary Beth Barone’s recent mockumentuary for essie to lo-fi, social-first series like Eyebuydirect’s “7 Days, 7 Glasses”, a recipe series for Good Eat’n, or a fall-themed drink series for NYX cosmetics leading up to the launch of PSL season. Episodic content can feel splashy and network ready or lo-fi and scrappy as long as the viewer is ready to stick around for pt 2! Ready to embrace episodic content? Senior Strategic Account Manager, Nikki, walks you through her thoughts on why this strategy is one you must consider as you plan out your year. #ArtisanCouncil #SocialMediaAgency #SocialStrategy #EpisodicContent #Part2

Our favorite Traitor and OG Housewife is Garnier’s newest voice of great hair sponsored by girl math! We teamed up with the icon, the legend: Lisa f*&#ing Rinna to spotlight Garnier’s Color Sensation Root Touch Up that banishes grays without ripping you off––even in this economy Thank you to the indomitable Lisa Rinna, the team over at Garnier USA, and our production team for partnering with us to make this magic happen 👇 Garnier & Talent: Talent: Lisa Rinna Talent Team, Rep, Lisa Rinna: Max Ulanoff Talent Team, Rep, Lisa Rinna: Kyle Luker Director, Social & Content, BE Garnier: Michelle Tarantula AVP Brand Engagement, Garnier: Yaritza Caraballo Assistant Manager, Social Media, Garnier: Geselle Valera Head of Partnerships, VMG Agency: Brad Sheehan Artisan Council & Production Crew: Creative Director, Artisan Council: Amber Sakis Senior Producer, Artisan Council: Corey Cano Production Coordinator, Artisan Council: Laureano Figueroa Senior Art Director, Graphics, Artisan Council: Kate Stomber Art Director, Artisan Council: Tia Socci Project Manager, Creative, Artisan Council: Perry Powell Director: Patrice Lighter Writer: Patrice Lighter, Amber Sakis DP: Josh Fisher Editor: Joe Accardi 1st AD: Eric Bagger 1st AC: Davide Sorasio 2nd AC: Ben Harris Gaffer: Billy Quigley Best Electric: Keagan Fuller Electric: Anthony Asaro Key Grip: Daniel Connelly Best Grip: Evan Wood 3rd Grip: Darria Martin Gaffer - Stills, BTS: John Cirone Sound: Simon Guzman Digi Tech: Joe Accardi Prompter: Kathryn Sullivan Production Designer: Bijan Souri Art Director: Darla Lewis Swing: Stanford James Techno 15 Tech, EPS: Jacob Shayevich M7 Head Operator, EPS: Paul C. McKenna DIT/VTR: Jon Osterman VTR: Albi Sheridan Lisa Rinna, Hair: Jae-Manuel Cardenas Lisa Rinna, Makeup: Katie Nova Lisa Rinna, Stylist: Ayumi Perry Model, Make up Artist: Elaina Karras Model: Angela Conigliaro Truck PA: Paul Williams Truck PA: Ralph McNeil PA: Sam Ross PA: Juliana Hernandez Windmill: Taylor Hayes Catering: G&M #SocialMediaMarketing #InfluencerMarketing #BeautyCampaign #ArtisanCouncil #Garnier #RootTouchUp

“Approved, no notes” is the most romantic thing you could say to me.

In the era of AI, here’s proof that the human touch will always hit just right. In partnership with digital artist @dianedidthat, NYX Professional Makeup launched a brand-owned asset that blended the big games halftime moment, Nellie, and Lip IV into one highly shareable, internet-native piece. The community response was overwhelmingly positive - celebrating the choice to support real artists and rewarding NYX with a jaw dropping 17% engagement rate for delivering something genuinely cute, timely, and culturally plugged-in to kick off game day. #SocialMediaMarketing #DigitalArt #HalfTimeShow #NYXCosmetics #ArtisanCouncil

We may not own a crystal ball to look into the future, but we have our Strategy and Account Management team… who have proven to be far more accurate. As we settle into 2026, the team is breaking down their predictions for what the the social landscape will hold this year. First up: micro communities and niche influencers. If your whole strategy involves going BIG, you may be missing out on serious impact by ignoring the small. In niche spaces, creators average about 7.2% engagement compared to about 1.4% for macro-influencers, making them serious drivers of trust and action. When the niche community of Love Island fans blew up, our moderation team for NYX was in the comments, engaging with small creators, and generally ruling the group chat. Going deep with this niche, highly-engaged community snowballed from #iykyk moderation to collabs with the shows breakout stars, selling out products, IRL events with lines around the block, and RSVP lists over 400 deep. When you start authentically with smaller creators in the weeds, the potential is sky high. Ready to hear more? Account Manager, Naeliah, walks you through her thoughts on why these communities could unlock social success for brands this year.

Hot girls break nails too 💅 We worked with essie to create and produce our take on this canon event in a mockumentary style mini-series showing how one hot girl, Mary Beth Barone, overcomes the adversity of nail betrayal through the power of their brand new product, Break Fix. #SocialMediaMarketing #InfluencerMarketing #BeautyCampaign #ArtisanCouncil #Essie #BreakFix #NailCare The crew we owe it all to 👇 Essie / Client Manager, Brand Engagement, Essie: Halle Butler Brand Engagement Lead, Essie: Rachel Gealer Assistant Manager, Essie: Calyx Stover Senior Marketing Manager, Essie: Caroline Cory VP Marketing, Essie: Zoe (Baris) Housman Talent: Mary Beth Barone Talent Management: Mackenzie Roussos Artisan Council Creative & Production Creative Director, Artisan Council: Amber Sakis Senior Producer, Artisan Council: Corey Cano Art Director, Artisan Council: Tia Socci Production Coordinator, Artisan Council: Laureano Figueroa Project Manager, Artisan Council: Perry Powell Script Writer: Mary Beth Barone, Amber Sakis Director: Chelsea Lumpkin DP: Josh Fisher 1st AD: Erik Bagger 2nd AD: John Cirone 1st AC: Christie Leitzell 2nd AC: Shelby Lail Camera PA: Eway Mak Gaffer: Billy Quigley Best Electric: Anthony Asaro Third Electric: Rob Silcox Key Grip: Liam Murphy Best Grip: Chris Angarone Grip: Gulab Sing Driver/Swing: Mike "SCOOCH" Squicciarini Sound: Simon Guzman Production Designer: Roxy Martinez Art Director: Rachel Marquez Set Decorator: Izzi Perroncino Leadman: Stephanie Berumen Set Dresser: Johnathan Sanchez Wardrobe (Kathryn Typaldos), Talent: Amber Rana Hair, Talent: Netty Jordan Makeup Artist, Talent: Matin Maulawizada Manicurist, Talent: Rita Remark Production Assistant - Trucking: Paul Williams Production Assistant - Trucking: Raheim Williams Production Assistant: Nico Reh Production Assistant: Cisco Lopez

Starting 2026 with an ACE 🎾 We kicked off the year by launching Blueair into their tennis era serving up a global campaign led by their first-ever ambassador, #6 WTA ranked, Blueair-obsessed, Jessica Pegula. Jess is one of the most consistent forces in world tennis. Her mindset is simple: control what you can. Because peak performance isn’t just built on the court, it’s shaped by how you recover, the spaces you live in, and the environments that help you show up at your best. Working in tandem (and at speed) with the Blueair team, we brought that idea to life through a social-first creative lens; blending sport, storytelling, and cultural relevance into a campaign built to perform on and off the court. Huge thanks to the Blueair team, our partners, and the incredible crew who made it happen 🏆 And this is just the warm-up… Big ideas, bold launches, and serious momentum coming in 2026 🙌 #Blueair #SocialMediaAgency #JessPegula Blueair x Jessica Pegula: Campaign Credits Client: Blueair Chief Marketing & Growth Officer, Blueair - Lara Kerbaj Global Creative Marketing Manager, Blueair - Amanda Wisnack Head of Brand, Blueair - Lindsay Lane Talent Team - Chris McCormack Talent Team - Emma Eisenberg Artisan Council: Creative & Production Founder & Director: Adam Kinnane Group Account Director: Madelin Newman Creative Director: Amber Sakis Senior Producer: Corey Cano Senior Art Director: Kate Stomber Art Director: Tia Socci Production Coordinator: Laureano Figueroa Project Manager: Perry Powell Associate Director, Social Media & Content: Elizabeth G. Arencibia Associate Director, Social & Community: Maeghan Gough Director: Brent Campanelli 1st Assistant Director: Elissa Nelson Director of Photography: Doug Porter 1st AC: Davin Duran 2nd AC: Krono Lescano Camera PA: Havana Durango Grip & Electric Key Grip: Alejandro Borjas Gaffer: Ariel Ramon Best Boy Grip: Jonathan Menendez Best Electric: David Mayea Grip: Chris Tarantino, Cliff Wheellock Electric: Alexander Albero Marrero, Oliver Alvarez Specialty Extreme Jibs — Lead Operator: Ricardo Blasco Extreme Jibs — Head Technician: N/A Art Department Art Director: Gabriel Fontino Prop Stylist: Christian Marin Sound & Styling Sound: Dan Abrusci Hair & Makeup: Mariana Pineda Stylist Assistants: Paola Salazar, Rosa Ojeda Post & Support Editor: Joe Accardi Color: Picture Shop Stills Gaffer (Digital): John Cirone Behind the Scenes: Michael Russo Catering: Le Food Catering Production Support Truck PA: Arturo Hidalgo Production Assistants: Daniela Molina, William Gilmore

2025 was a year of big ideas, bigger trust, and the kind of growth we don’t take lightly. ✨ From collaborating with incredible celebrity talent, to bringing brands offline through IRL activations, larger-than-life CGI moments, and viral social content, this year reminded us what’s possible when creativity and strategy move together (⚡️at SPEED⚡️). Grateful for our clients who trusted our team with ambitious visions, our partners who helped bring them to life, and a team of wildly talented people whose creativity and commitment are behind every big moment you see here. Cheers to everything 2025 delivered - and even more to come 🥂 #ArtisanCouncil #SocialMediaAgency #DigitalAgency #2025recap

From cold pixel to beauty-tech breakthrough 💡 BoldHue, Inc.'s customizable foundation kit launched using pre-launch organic data and zero historical ad spend. Just one smart, creator-led Meta strategy. Proof that when innovation and strategy meets story, a new brand can go bold. ✨ #BoldHue #ArtisanCouncil #MetaAds #BeautyTech

Major shoutout to Garnier US for winning Glossy's Pop’s Best Brand x Influencer Content Collab for the Micellar Cleansing Water Duos 360 Campaign! Proud to have worked on this with Garnier and Alison Brod Marketing and Communications. Congrats to all 💚 ✨ https://lnkd.in/eeqNWn9c