Aprimo

We are honored to have won the 2026 MACH Impact Award for Agentic Achievement. This recognition confirms what the market is now proving: agentic content operations are no longer theoretical. They are becoming a real enterprise operating model. The next era of DAM will not be defined by storage alone. It will be defined by orchestration. Agentic DAM is transforming digital asset management into a smarter operational layer for metadata, compliance, content production, and distribution. Aprimo is helping define this next category, where coordinated agent systems replace disconnected AI features. Learn more: https://hubs.li/Q04dSlzT0

AI is changing content operations fast. But most teams are still figuring out how to apply it in practice. The 2026 State of AI in DAM & Content Operations Research by Huddart Consulting is now live, grounded in real input from practitioners across the industry. Aprimo is proud to have sponsored this independent research. Inside, you’ll find: • Where AI is delivering measurable value • How workflows and roles are evolving • What it takes to maintain governance and control If you’re working through how to operationalize AI in your content strategy, this is a clear, data-backed perspective. Access the full report: https://hubs.li/Q04dWB4T0 #DAM #ContentOperations #AI #MarketingOperations

Everyone says AI is transforming content operations. Today, we see what’s actually true. The 2026 State of AI in DAM & Content Operations is being revealed today, sharing what’s really happening inside content teams. This is a independent, community-driven research led by Kristina Huddart, built on real input from practitioners across DAM and content operations. Aprimo is proud to be supporting this research. Join the live session to hear: • Where AI is delivering real impact • Where it is adding complexity • How teams are approaching governance and risk 📅 Today | 3pm BST, 10am EST Join here: https://hubs.li/Q04dJrbS0 #DAM #ContentOperations #AI #MarketingOperations

You’re still creating content for people. Meanwhile, AI agents are already evaluating your content, comparing options, and shaping decisions before a human ever clicks. Take a second and sit with that. AI doesn’t care about your design. It cares whether your content is structured, clear, and usable by machines. If it’s not, you don’t get surfaced. In this clip, Satarupa Chatterjee and Tarun Chawla break down what’s changing and why it matters now. Watch the full session to see what content leaders need to rethink next: https://hubs.li/Q04c-gLY0 #ContentStrategy #AgenticAI #Aprimo

Strong content operations don’t happen by accident. They’re built on the right foundation. Aprimo has been recognized in The Forrester Wave™: Digital Asset Management Systems, and it reflects what we’re hearing from enterprise teams every day: Scaling content is no longer just about storage or workflows. It’s about orchestration, governance, and the ability to activate content across the entire lifecycle. As AI and agent-driven workflows take on a bigger role, DAM is becoming a system of coordination, not just management. If you’re evaluating where your DAM strategy needs to go next, this report is a strong place to start. Download the full report to see the evaluation criteria and why Aprimo was recognized as a Leader: https://hubs.li/Q04cQxpH0 #Aprimo #ForresterWave #DigitalAssetManagement #ContentOperations #AI

Manual metadata is one of the biggest reasons content operations slow down. Aprimo changes that. With Librarian Agents, assets are automatically classified, tagged, and enriched at ingestion. That means stronger metadata density, better searchability, faster discovery, and less manual effort from teams who should be focused on higher value work. This is the difference between AI added onto DAM and Agentic DAM built for outcomes. Aprimo is not just helping teams manage assets more efficiently. We are making content instantly more discoverable, reusable, and ready for action across the business. See How: https://hubs.li/Q04cQBtK0

We’re so excited to be heading back to London for Gartner Marketing Symposium/Xpo™. Join us there as we bring together two incredible customer speakers, Dawn Player from Standard Life and Louise Waern (Gårdmark) from Volvo Trucks, for a featured session on May 12 at 11:15 AM on how leading brands are transforming content operations for greater scale, control, and AI impact, sharing practical insights on improving governance, supporting global scale, and building a stronger foundation for AI-driven marketing. Learn more here: https://hubs.li/Q04cgkhy0 #GartnerLondon #MarketingSymposium #ContentOperations #AIinMarketing #StandardLife #VolvoTrucks

AI can speed up content operations. But speed without governance creates risk. As more teams use AI to generate content, suggest metadata, and accelerate workflows, one question matters more than ever: How do you move faster without losing control of your brand, compliance, and content standards? That is where the conversation needs to shift. AI in content operations is not just about automation. It is about building the right guardrails so teams can scale content confidently, maintain consistency, and reduce manual oversight across the content lifecycle. In this blog, Aprimo breaks down what it takes to use AI safely for brand governance and compliance, and why this is becoming essential for modern content operations. Read more: https://hubs.li/Q04c4h4m0

Digital asset management is no longer just about storing and organizing content. The next era is agentic. Aprimo Agentic DAM brings AI agents directly into content operations so teams can move from planning to production with more speed, more consistency, and more control. Planning Agents help generate campaign and creative briefs faster by working from business goals, source documents, and templates. This is what leadership in Agentic DAM looks like. It is not isolated AI features layered onto existing workflows. It is AI agents embedded directly into content operations with governance built in. If your DAM is still acting like a repository, you are already behind. Aprimo is turning assets into outcomes. See How: https://hubs.li/Q04bX1r50

In case you missed it: Aprimo has been named a Leader in the Gartner® Magic Quadrant™ for Digital Asset Management Platforms 2025, placed furthest on “Ability to Execute”. We believe this recognition underlines Aprimo's market recognition in the DAM industry. Read the full report here: https://hubs.ly/Q049S0b80