Apiar

Following the response to the sold out Gen1.1 Underground at British Watchmakers’ Day, we wanted to make a second edition available for those who missed out. On the 2nd April, we launched The Gen1.1 Night Tube. It builds on the same foundation, but under different conditions. DLC coated titanium case. Black gold / Rhodium plated dial. Hand-painted enamel and multi-colour Super-LumiNova. By day, colour and structure. By night, contrast and illumination. Limited to 33 pieces, £2,500 + VAT. You can purchase one of the few remaining watches on our website: https://lnkd.in/enGX-jEp Read more about the release on Worn & Wound! https://lnkd.in/eidQtvUs

On Saturday 7th of March, we attended our second British Watchmakers’ Day, organised by The Alliance of British Watch & Clock Makers It was an incredible day for the brand. With thousands of collectors attending, it was clear how much awareness around Apiar has grown. The level of interest, conversations, and support throughout the day was great to see. For the event, we wanted to create something special. We kept coming back to one idea, what is more iconic in London than the Tube? So we collaborated with Maxwell Roberts, transport map designer and academic, to create the Gen1.1 Underground. The watch features his circular reinterpretation of the London Underground map as the dial, finished with hand filled enamel paint and paired with our generatively designed titanium case. The response was beyond what we expected. The watches sold out within 40 minutes of the show opening. Fortunately, for those who missed out, just like the Underground… if you miss the last tube, there is always the Night Tube 🦉 ... If you want to read more about the day and the Underground, we have shared some press links below: Hodinkee: https://lnkd.in/dX7Kuwv4 Fratello: https://lnkd.in/dEsjvvkF 12&60: https://lnkd.in/dghcQxgw Hodinkee: https://lnkd.in/dcy3_zms Worn & Wound: https://lnkd.in/dVjC6Qiq

This week has been a big one for Apiar! We were incredibly proud to see Apiar featured in The New York Times. When we sketching out ideas for a watch back in 2023, we had no idea it would turn into a brand, let alone end up being written about in The New York Times. A huge thank you to Thor Svaboe for taking the time to understand what we are building and for telling the story of how we are bringing additive manufacturing into watchmaking. A big part of Apiar has always been championing British manufacturing. From day one we wanted to prove that complex, high end watches could be designed, manufactured and built here. This would not be possible without the incredible partners we work with across the country, so a massive thank you to all of our UK manufacturing partners who help make these watches a reality. You can read the article here: https://lnkd.in/eaqejY_T And the week is not over yet. British Watchmaker's Day is tomorrow, and we are looking forward to seeing so many people from the community there. If you are coming along, please stop by and say hello.

We’ve been selected as a finalist for the The TCT Group Consumer and Creative Application Award. When we started Apiar, the goal was design and build watches that are not possible with traditional manufacturing. With the Gen1.0, we set out to design around additive manufacturing, creating a titanium case that is able to be produced at scale in a sustainable way, with geometry that is impossible to machine. Showing that AM can be used for high end consumer products! Huge thanks to Silvey Engineering and Apex Additive Technologies for helping us turn complex titanium prints into finished watches that are on the wrists of collectors around the world!

Mind the gap. Gen1.1 Underground. Only at British Watchmakers day.

Which watch industry trends are you keeping an eye on in 2026? We might be biased, but we definitely see additive manufacturing as a big one. We’ve got a lot planned this year: new materials, experimental dial designs, and some wild case geometries. Stay tuned 👀 https://lnkd.in/dnY-_uJV

From a PR mistake to a product launch in just two weeks. Even in traditional and often impossibly slow industries like watchmaking, the right technology and mindset can spark new collaborations. It started when Time+Tide Watches published an “Upcoming Young Designers” post and accidentally mixed up two people with the same name. Max Resnick, the designer behind Apiar’s Gen1.0, was confused with Max Resnick, Lead Economist at Anza and a well known figure in the Solana Labs community. The mix-up stirred plenty of chatter in the crypto scene on X, and opened the door to something unexpected. Within two weeks we went from a meeting in New York to a product ready to launch. The result is the Gen1.0 MR², a limited edition of just 30 watches that blends our engineering-led design language with thoughtful nods to the Solana community. For us, the MR² is proof that being reactive, flexible and open to inspiration from outside your own industry can lead to some of the most exciting outcomes. You can see the details here: https://lnkd.in/eaWKYrt9

What’s your two watch collection? Matt Oosthuizen our co-founder, sat down with Justin Hast to answer that question and talk through how Apiar started, what led to the Gen1.0, and how we actually went about building it. The design decisions. The manufacturing challenges and what Apiar wants to achieve with its future watches! Watch the full video here: https://lnkd.in/eJsvX5_g

“Apiar’s Gen1.0 is a thrilling example of the possibilities of 3D printing in watch manufacturing.” — Worn & Wound We spend a lot of time thinking in microns, adjusting support strategies, running simulations. It’s easy to get stuck in the R&D mindset. But seeing the Gen1.0 on someone else’s wrist, especially someone like Zach Kazan from Worn & Wound, shifts the perspective. That’s when it feels real. Big thanks to Zach and the team for the time, the insight, and the thoughtful write-up. Read the full article here: https://lnkd.in/eTtEpwwX

Introducing the Gen1.0 Dawn & Dusk After months of design, development and refinement, we're proud to launch our first core range. It's built entirely around what’s only possible with generative design and additive manufacturing. The case, dial and lugs are all printed in Grade 23 titanium using laser powder bed fusion (LPBF). Each watch is printed layer by layer from metal powder, right here in the UK. The dial is integrated into the midcase and forms a single webbed titanium structure. It's finished with one of two dial plates: Dawn — a refined brushed gold tone, designed to catch light across every ridge. Dusk — a brushed blue-grey, inspired by blueprint drawings and designed to complement the titanium, not compete with it. We’ve built this from the ground up with incredible engineers, designers and manufacturing partners across the UK. If you're into watches, and proper engineering, this might be for you. https://lnkd.in/e2NtDg8y