Adrenaline

"The answer to 'Do I build, defend, or concede?' is yes, in that you probably need to do all three depending on the market," says Gina Bleedorn in our latest episode of the Believe in Banking podcast. Listen in to hear actionable advice for banking leaders as they invest in new locations, move into new markets, and rethink the role of the branch in driving growth. https://adrenx.com/4b3IpBt

As financial institutions continue to modernize their branch networks, every new location has the opportunity to do more. Virginia Credit Union's Courthouse Landing branch was designed as a model for future growth – building on the credit union's existing design while introducing new opportunities for brand expression, elevated visibility, and community connection. https://adrenx.com/4g8yAWx

A lack in financial literacy cost Americans an astonishing $246 billion in 2025. Banks and credit unions have an opportunity to offer financial education as a core service, allowing them to build community trust while bolstering banking relationships. https://adrenx.com/4vEfTyX

Prioritizing personalization and relationships serves as a long-term advantage for financial institutions. Through customer-first experiences and branches designed to connect, banks and credit unions can build better banking relationships that will last. https://adrenx.com/4xAFEkS

The future of branch banking isn’t about opening more locations – it’s about making smarter decisions about where, why, and how to invest. Whether your financial institution is considering de novo expansion, strengthening existing markets, or optimizing your network, this data-driven report from Adrenaline and Curinos offers insights into how to make more informed and impactful decisions. Download it now: https://adrenx.com/4xRbieg

Community banks and credit unions have long understood something the broader banking industry is rediscovering – trust starts with representation. Customers want to see themselves reflected in the institutions they trust, from the branch experience to the people serving their communities. As conversations around diversity evolve, financial institutions have an opportunity to build stronger relationships by reflecting the communities they serve. https://adrenx.com/4gtTlMn

In honor of Juneteenth, Adrenaline is proud to donate to two powerful organizations in our core Atlanta and Portsmouth markets. The Juneteenth Atlanta Parade and Music Festival on June 19-21 is a high-spirited celebration of freedom, unity, and equality. https://adrenx.com/4tLyQOd The Black Heritage Trail of New Hampshire works to honor and celebrate a truer, more inclusive state’s history through exhibits, programs, and tours. https://adrenx.com/4dWy9Nk #Juneteenth #FreedomDay

Adrenaline is pleased to welcome Evan Allen as our new Executive Design Director, Experience Design. With over 25 years of experience, Evan is a multidisciplinary design leader helping organizations create meaningful connections between people, brands, and environments. Welcome to Adrenaline, Evan!

This future-focused credit union reimagined the role of the branch for a low- to no-transaction future, shifting from transactional spaces to relationship-driven environments through a mix of new prototype branches, renovations, and targeted refreshes that scale across markets. See how a single prototype became a flexible, future-ready branch model for Empeople Credit Union, amplifying local character and member connection. https://adrenx.com/4vOStqg

Branches are back in growth mode, but success isn't about simply building more locations. In the latest Believe in Banking podcast, Gina Bleedorn and Juliet D'Ambrosio explore the branching boom and where to build, defend, and invest. Armed with industry insights from the new Adrenaline and Curinos report “How De Novo Expansion is Reshaping Retail Banking,” the conversation explores smarter growth strategies for banks and credit unions.  https://adrenx.com/4a37bRW