Ad Control Center

This advice doesn't get talked about enough — but it consistently changes how founders spend. Most budget mistakes aren't about the total. They're about the order. - At $500/mo: one platform, full focus - At $1k/mo: still probably one platform (yes, really) - At $2k/mo: the second platform finally earns its seat - At $5k/mo: now diversification starts to protect you - The platform you add second matters more than what you spend We mapped out the exact splits at every stage so you're not guessing. Where are you in this range right now — and does your current split reflect it? https://lnkd.in/dq9gsPjC #DigitalAdvertising #PaidMedia #StartupGrowth

If you've been debating GEO vs SEO, now's the time to get this right — before a costly pivot locks you in. Here's what we're seeing shift heading into 2026: AI-generated answers are changing how buyers find products Founders are abandoning SEO too early — and paying for it GEO without SEO leaves serious organic traffic on the table The winners are running both strategies in parallel, not choosing sides We broke down exactly how GEO and SEO complement each other — and what a balanced approach looks like for founders running their own ads and content. Are you treating them as competitors or complements right now? https://lnkd.in/dcPy3r9J #SEO #AISearch #GrowthStrategy

We don't talk about this enough: the copy framework in our 2026 Google Ads guide is seriously powerful. If you're writing your own ads and wondering why clicks are low, here's what it helps you fix — and why it matters before you touch your bids: - Most ads lose the click in the headline, not the landing page - Descriptions do more work than most founders realise - Small wording changes shift intent-match dramatically - The framework works across search campaigns of any size - You can apply it in a single sitting What's the one part of your Google Ads copy you're least confident in? https://lnkd.in/dVMWdzBA #GoogleAds #FounderMarketing #PaidSearch

Two types of teams managing AI ads — which one are you? Type A: Swaps to the newest model every few months, hoping for a lift. Type B: Builds a real evaluation loop that gets sharper with every campaign. The difference isn't budget or tech stack. It's whether you have a system that learns — or just a tool you keep replacing. We put together the framework that separates the two. Which camp does your current setup fall into? https://lnkd.in/dhq2ZvTZ #AIMarketing #DigitalAdvertising #GrowthStrategy

We need your help with something. What's your best tip for getting ad prep right before a campaign launches? We've seen how much budget quietly disappears in the setup phase — before targeting, before bidding, before any of the "fun" stuff. Things like: - Weak offer clarity - Skipped audience research - Undefined success metrics - Approvals left to the last minute The launch gets the attention. The prep takes the blame. If you've found a way to tighten this up, we'd genuinely love to hear it — drop your approach in the comments. https://lnkd.in/dsyPkZep #DigitalAdvertising #PaidMedia #AdStrategy

When a first Google Ads campaign gets zero clicks, most founders rewrite the ad. But the copy isn't the problem — the structure was broken before a dollar was spent. What a solid Google Ads structure actually looks like: - Campaigns organized by goal, not by guesswork - Ad groups tight enough that every ad matches every keyword - Match types chosen intentionally, not by default - Negative keywords in place before launch, not after budget is gone - Quality Score built into the structure from day one Getting this right upfront saves weeks of troubleshooting and helps every dollar work harder from the start. Which part of Google Ads structure tripped you up first? https://lnkd.in/dBJv4qBZ #GoogleAds #DigitalMarketing #PaidSearch

If you're struggling to align your paid campaigns with influencer spend on Meta, the old workflow won't cut it anymore. Meta's Creator Marketplace was quietly rebuilt — AI-matching is now at the core. Here's what that means in practice: — How creators get surfaced to you has fundamentally changed — Your briefs need to match how AI evaluates creator fit — Measurement across paid + organic is no longer two separate conversations — Planning sequences — paid then influencer, or together — now actually matters We broke down exactly what shifted and how to adapt before it costs you budget. What's your current process for briefing creators alongside a paid campaign? https://lnkd.in/dn7it2z5 #MetaAds #InfluencerMarketing #PaidSocial

Why Your Reviews Close More Sales Than Your Ads Ever Will — You're spending money sending people to a landing page that can't answer the one question that actually closes the sale: 'Can I trust you?' https://lnkd.in/e-5ynnPV

Here's a question worth sitting with if you run Google Ads: How long do you actually give a bidding strategy before you switch? We ask because most accounts don't fail due to a bad strategy — they fail because the strategy gets pulled before the algorithm has enough signal to do anything useful. - Too early → you starve Smart Bidding of data - Too late → you burn budget on something that genuinely isn't working - The line between the two is where most accounts struggle We put together a guide on how to read that line clearly. When do you typically decide a bidding strategy isn't working? Curious what signals people actually watch. https://lnkd.in/ekHbJgzc #GoogleAds #PaidSearch #SmartBidding

Google Ads gives you more data than almost any platform — and somehow makes it harder to get a straight answer. If we had to rebuild our reporting approach from scratch, we'd follow this plan: 1. Ignore vanity metrics and anchor to the numbers tied to actual revenue 2. Build a single source of truth — one view that surfaces what matters, not everything at once 3. Ask better questions of the data before adding more of it — it's simple, but it works What would you do differently if you had to start your Google Ads reporting over today? https://lnkd.in/eviahYzn #GoogleAds #PaidSearch #DigitalAdvertising