829 Studios

We’re Hiring 📣 829 is growing – and we’re looking for talented professionals across #digitalmarketing to join our team. If you’re passionate about performance, strategy, and building meaningful client relationships, we’d love to connect. Explore our open roles and apply here: https://lnkd.in/gTEPKXUs

If your 2026 strategy looks like a lighter version of 2025, you’re already behind. Early-year performance isn’t just about revenue or ROAS – it’s about understanding who is driving that performance. Teams that only optimize for efficiency risk shrinking their acquisition pipeline without realizing it. The strongest brands are segmenting new vs. existing customers by channel and rebalancing budgets to protect both profitability and long-term growth. ➡️ Swipe for Group Director of Strategy, Colleen Keilers, take.

This month is bringing shifts across AI, search, and brand strategy. ➡️ Swipe for our team’s breakdown of the digital marketing news to know. 🏈 Super Bowl LX proved clarity beats celebrity clutter. 🏅 Samsung shows how long-term sponsorship evolves from awareness to integration. 🤖 AI assistants are reshaping search, and brands need to optimize for machine-readable discovery.

Paid search and paid social remain two of the most reliable levers for capturing high-intent demand – but performance depends on ongoing optimization. As platforms evolve and competition increases, results come down to a few core fundamentals. ➡️ Swipe for three optimizations you can implement right now from Brian Schmidt and David Behuniak.

Lisa Giorgetti joined 829 in 2024 and leads Paid Media with a clear focus on performance, people, and growth. As Managing Director of Paid Media, she oversees strategy and execution across Paid Search, Paid Social, Programmatic & Media Buying, and Retail Media. Lisa is a growth-oriented leader who believes the strongest results come from empowered teams. She has helped to build a culture grounded in mentorship, operational excellence, and strategic innovation.

OpenAI has shared how it plans to introduce advertising to ChatGPT. While ads aren’t live yet, the direction is becoming clearer. Early testing will prioritize relevance, transparency, and user trust. For brands, this signals a shift: success won’t be driven by ads alone. While paid placements evolve, the immediate opportunity is organic visibility – ensuring your brand is structured, authoritative, and trusted enough to appear naturally in AI-generated answers. Here’s what brands should know – and how to prepare ⬇️ Insights from Jack Giblin

If you’re still iterating, your creative might already be falling behind. Minor tweaks no longer move the needle on #paidsocial. In 2026, performance is driven by meaningful variation, relevance-first hooks, and human, unpolished content. 829’s Kaitlyn Kerr breaks down three creative signals marketers should evaluate now to avoid fatigue, wasted spend, and stalled growth. ➡️ Swipe for creative inspiration.

From Boston to San Francisco, our teams have been gathering to celebrate the season and the work we’ve accomplished together this year. Here’s to another impactful year ahead!

Our team gathered in Boston for our annual holiday celebration at Rochambeau. ⭐ It was a great opportunity to connect, unwind, and celebrate the work our team has accomplished this year! Thank you to Kirstin Hallett + the team who organized a wonderful evening for us to come together.

We're excited to share that our work with X-energy won Gold in this year’s MarCom Awards! 🏆 The "About TRISO-X" social campaign successfully translated complex nuclear science into high-performing visual storytelling using striking 3D renderings, resulting in a 64.1% engagement rate across platforms. Congratulations to the team!