Home Is What You Make It
Your space tells a story: who you are, where you've been, and where you want to go. It's up to you to cultivate that story—it's up to us to furnish it.
About Us
From Rugs to Total Home
Born from Loloi Rugs, an industry leader that has been trusted by thousands of the world’s top designers and retail-store merchants in its two-plus decades, Joon Loloi delivers an insider’s point-of-view to the home enthusiast.
Our selection is a combination of exclusive in-house design, signature trademarks (like CloudPile™), and expertly curated pieces. As a family-owned business, Joon Loloi is a reflection of our values, a labor of love that we want to share and see others enjoy.
Our passion for and experience in rugs is the inspiration behind Joon Loloi: The work we’ve done over the years and success we’ve seen in connecting people to quality pieces they love has been the springboard for completing the picture of home, expanding into furniture, décor, lighting, and more.
Beliefs You Can Get Behind
The energizing forces behind our work: a deeply held belief in home’s transformative power, the relationships we cultivate, and great design.
Home goes beyond aesthetics
We aim to elevate the meaning of home in every part of our work. From the pieces we make to the stories we share, we're on a mission to support and inspire your unique vision of home.
Relationships drive us
We’re lucky to collaborate with designers, makers, and artisans the world over, sharing in their artistry and craft: We would not be where we are today without the partnership of professionals like them.
hands-on design expertise is key
Helmed by the the same team behind Loloi Rugs, our designers are on the ground (and around the globe!) searching for inspiration, crafting original pieces, and rigorously testing pieces to meet our high standards.
From the Heart
“Joon” is a Persian term of endearment—a nod to the Loloi family’s heritage and an expression of affection and care for others that permeates the spirit of our brand. Your home is dear to you, so it is dear to us.
make yourself at home
get inspired
Good design draws inspiration from the world around. Here, we spotlight leading creatives and curated spaces so that they might inspire you in your own home.
SHOP THOUGHTFULLY
Love, Loloi is our brand values in action: a collection of organizations and business practices we work with to help us leave the world a little better than we found it.
see the latest
Our selection is growing and evolving all of the time, influenced by collaborations with designers, inspiration we’ve picked up in our travels, and more.
The Joon Loloi Trade Program
If you’re a qualified interior designer, architect, builder, specifier, or contract and hospitality buyer, you can apply to enjoy exclusive benefits, including a 20% discount, free fabric swatches, and more.
Our business is founded on our relationships with trade professionals—your business’s success is our success.