Recent Posts
Call Sentiment Analysis Is Only Half the Story: 4 Scenarios Marketers Need to Track
Learn why sentiment analysis alone falls short for marketers—and how connecting call sentiment with intent and conversion data helps teams drive revenue.
ChatGPT Health Will Reshape the Future of Healthcare Marketing and Patient Acquisition
ChatGPT Health changed patient experience expectations. Learn how healthcare marketing must adapt to this new AI-driven reality for patient acquisition.
How to Reduce Data Latency and Close the Marketing AI to Insight Gap
Learn how to reduce data latency, activate real-time insights, and close the AI to marketing insight gap with faster conversion data and smarter AI.
Why Instant Engagement Is Critical for Brands to Grow Revenue
Stop losing leads to slow response times. Learn why instant SMS engagement and AI are critical for brands to capture high-intent buyers and grow revenue faster.
Omnichannel Customer Service: What It Is & Why It Matters
Discover how omnichannel customer service helps brands deliver seamless support at every touchpoint.
How AI in Telecom Powers Smarter Customer Connections
Discover how AI in telecom enhances customer service, optimizes networks, and prevents fraud.
How Agentic AI Will Reshape Modern Marketing Workflows
Agentic AI is revolutionizing marketing. Learn how AI agents take over execution, align campaigns to revenue, and enable continuous, real-time optimization.
5 Ways to use AI Messaging Agents That Consumers Actually Like
AI chatbots don’t have to frustrate customers. Learn how to deploy AI messaging agents that feel helpful, personal, and customer-friendly.
Why B2C Leadership is Done With AI Experiments and Demanding AI Results
B2C leaders demand AI ROI now. Learn why the AI pilot era is over and how connecting data across the buyer journey is how to drive measurable revenue growth.
Intelligent Contact Center: How It Works, Benefits & Key Features
Learn how an intelligent contact center uses AI to improve CX, boost efficiency, and support agents.
Why AI SMS Messaging Is Now a Critical Revenue Channel for B2C Brands
Turn SMS from a basic channel into a revenue engine. See how AI SMS agents provide instant answers, qualify leads, and drive conversions for B2C brands.
Agentic AI is the Next Evolution Beyond Predictive and Generative AI
Agentic AI goes beyond Generative and Predictive AI. Learn how autonomous AI systems break down complex goals, make decisions, and execute multi-step processes.
35+ AI Marketing Statistics You Need to Know for 2026
See the most important AI marketing trends for 2026, based on original research from Invoca’s latest industry studies.
How AI SMS Messaging Revives Recaptures from Stalled Leads
Revive stalled leads and boost ROI with AI SMS. Learn how Invoca's AI Messaging Agent prevents friction, automates follow-up, and drives immediate conversions.
Call Center Coaching: 9 Best Practices for Continuous Growth
Explore call center coaching best practices that improve agent performance and customer satisfaction.
AI Customer Segmentation: Benefits and Strategies
Discover how AI customer segmentation helps personalize marketing and boost engagement.
5 Ways AI Can Shut Down Costly Contact Center Failures
AI can fix costly contact center failures. Learn 5 ways Invoca reduces wasted calls, improves agent performance, and boosts customer satisfaction.
Google’s AI Is Calling: Over 300% Increase in Pricing Request Calls to Businesses in November
Google AI call volume for pricing requests spiked 300%. Learn to optimize your contact center, business locations, and AI agents for better conversions.
5 Ways to Drive Higher Quality Phone Leads and Convert More of Them
Drive higher-quality phone leads and boost conversions. Learn 5 top tactics, from optimizing Google Ads to using AI SMS & improving agent call handling.
Transforming Customer Experiences With Buyer Journey Intelligence: The Three Pillars to Drive Results
Unlock better customer experiences with Buyer Journey Intelligence. Learn 3 pillars to transform every interaction, accelerate sales, and build lasting trust.
3 Ways to Convert More Leads with AI SMS Messaging Agents
Convert more leads with AI SMS Messaging Agents. Learn 3 ways Invoca's AI Agent for SMS turns abandoned calls, stalled forms, and cart drops into conversions.
Can Your Business Capitalize on Consumer Indifference to AI Assistance?
Learn why 35% of consumers are indifferent to AI — and how brands can turn neutral buyers into loyal customers with human-centered AI experiences.
