Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
While most marketing leaders know AI-driven discovery is reshaping how consumers find brands, almost none of them have built the infrastructure for it. They know a partner is driving discovery. Their systems cannot pay for it. From a partner's perspective, those two positions look identical.
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
AI bypasses search: Nearly 1 in 5 consumers have bought from an AI recommendation without searching first, according to exclusive Fractl data.
Anthropic enters pharma, eyeing drug development that positions it as both a partner and potential rival to drugmakers.
AI fraud distorts ad data: AI-powered bot traffic hit 40%, skewing metrics, inflating costs, and steering ad algorithms toward fake success.
AI creates new work: AI is speeding content creation, but governance and workflow organization—not AI itself—are the biggest deciders of efficiency.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
AI alone no longer sets leaders apart; integrating generative, predictive, and agentic AI with strong governance does.
Companies rethink AI layoffs: Employers are restoring some human roles after AI faltered, showing the value in human experience and skills on teams.
In making an early move for AI discoverability, Square launches an app and plugin to boost its merchants’ AI visibility.
Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
Dermatologist backing and retailer reach may matter more than ad budgets.
Brand Voice protects trust: Attentive’s AI pairs automation with strict style rules to keep messages relevant and preserve engagement.
AI visibility for pharma brands won't replace physician outreach or advertising, but it reinforces credibility.
Last week, Ace Hardware held its annual Ace Rewards Day sales event, designed to capture the surge in shopping activity that Amazon's Prime Day helps create each summer. The preparation behind the event offers a playbook retail media leaders can apply to major retail moments throughout the rest of the year, including the holiday season.
Tesla owners get discounts for self-driving miles, testing a new approach to risk
YouTube eases moderation: AI sorts comments by meaning, topic, and emotion, helping creators engage larger communities without added resources.
AI moves into the mainstream: The gender gap in adoption is fading, but divides in usage and chatbot type could determine who builds lasting AI habits.
Consumers favor AI utility: Americans use AI mainly for search and work, giving marketers more reason to prioritize discoverability over image tools.