Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
Netflix has a tracking pixel; the FTC signs off on Publicis acquiring LiveRamp; and Apple’s ad ID ban is no big deal next to its product plans.
ARCHIVE FOR:
iOS 27
-
-
Apple Publishes Its Plan To Wipe Out Web Tracking
Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.
-
How Data And Ad Tech Vendors Are Preparing For The iOS 27 Fallout
Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive after the release of Apple’s iOS 27.
-
Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.
-
OPINION: Data-Driven ThinkingApple’s Latest Privacy Move In iOS 27 Hits Different Than ATT
Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.