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The Social Media Guide

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Singapore, Oct 9, 2013 - (ACN Newswire) - From blogs, forums, vlogs to tweets, an overwhelming majority of journalists now depend on online sources to write their stories. More than ever, the instantaneity and uncontrolled environment of digital media means that practitioners need to integrate new media into their communication strategies so as to prevent unfavourable news from spiraling into crisis. "You mustn't be satisfied with the old days when you have access and good relationship with the news editor. We have seen strong evidence of company successes and failures especially here in Asia, where the social media numbers is not only a bluff," said Adrian Prasanto, Indosat's Head of Public Relations. With the advent of new media, we are rapidly moving away from one-to-one media relations environment, where it is increasingly more crucial to build relationships not... (more)

Twitter Inadvertently Reveals Likely IPO Date: November, 15

NEW YORK, NY -- (Marketwired) -- 10/09/13 -- Twitter (PrivCo Private Company Ticker TWITINP) -- revealed a likely IPO date of November 15, 2013 in revisions to its SEC Form S-1 prospectus, PrivCo analysis uncovers. Twitter released a number of revisions as it iterated with lawyers at the SEC's Division of Corporation Finance. Aside from some interesting shifts in the way the company is positioning itself, certain risk factors also appear to get more play under subsequent revisions. PrivCo Analysis: http://bit.ly/1c15XSJ On Twitter's Inadvertent Revealing of its IPO Date: The typi... (more)

Eleven Secrets of SaaS Product Design

SaaS product management professionals should always remember that there are four P’s in marketing, one being product. Unfortunately, software companies have a bad habit of thinking about product in isolation from the rest of the marketing mix. This is a particularly costly mistake in SaaS and is the root cause of many a SaaS Don’t. Unlike other businesses, SaaS creates a real-time, always-on connection between the customer and the company through the SaaS product. Smart SaaS product managers look to establish this connection as early as possible and to leverage it throughout the ... (more)

Random Arson Incidents Underline Need for Proactive Fire Protection

LOS ANGELES, Oct. 9, 2013 /PRNewswire/ -- If you currently own or manage a building or space in the greater Los Angeles area, then news stories like the fires last week along Ventura Blvd. in the Studio City and Sherman Oaks areas are a stark reminder of the ever present threat posed by a random blaze. Fire Protection Group, Inc. would like you to remind you that, while there is no way to completely ensure a property won't be subject to a fire, you can take steps to ensure that life and property are protected to the greatest degree possible. Insuring that fire pumps and sprinkle... (more)

PC Market Beats Expectations with Mild Improvement in Business Outlook, According to IDC

Worldwide PC shipments totaled 81.6 million units in the third quarter of 2013 (3Q13). In year-on-year terms, the market contracted -7.6%, ahead of a projected decline of -9.5% for the quarter, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. While shipments remained weak during the early part of the quarter, the market was somewhat buoyed by business purchases, as well as channel intake of Windows 8.1-based systems during September. A slight uptick in business volume contributed to shipments. The top three vendors (Lenovo, HP, and Dell), whi... (more)