CIO Magazine recently wrote a thought-provoking article about the power shift
in the enterprise between IT and the Lines of Business (LOB) when it comes to
mobile and I’d like to provide our perspective. The editor used the news of
our partnership with Salesforce.com (see page 2 of article) to show evidence
that mobile development, traditionally an IT function, is moving to the LOBs.
As you may have heard, Salesforce.com launched the “Mobile Pack for
Appery.io” and positioned it as a way to reach out to a much broader base
of developers, including business users, to innovate on the on the Salesforce
Platform. We’re quite excited about this partnership and believe there is
a very large opportunity to enable developers in the LOBs to innovate.
The Problem
Demand for mobile app development in the enterprise is far outstripping the
capacity of most IT organizations. ... (more)
SAN JOSE, Calif., Oct. 10, 2013 /PRNewswire/ -- Scientists from IBM (NYSE:
IBM) today announced the Accelerated Discovery Lab, a new collaborative
environment specifically targeted at helping clients find unknown
relationships from disparate data sets.
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO)
The workspace includes access to diverse data sources, unique research
capabilities for analytics such as domain models, text analytics and natural
language processing capabilities derived from Watson, a powerful hardware and
software infrastructure, and broad domain exper... (more)
SaaS product management professionals should always remember that there are
four P’s in marketing, one being product. Unfortunately, software companies
have a bad habit of thinking about product in isolation from the rest of the
marketing mix. This is a particularly costly mistake in SaaS and is the root
cause of many a SaaS Don’t. Unlike other businesses, SaaS creates a
real-time, always-on connection between the customer and the company through
the SaaS product. Smart SaaS product managers look to establish this
connection as early as possible and to leverage it throughout the ... (more)
Singapore, Oct 9, 2013 - (ACN Newswire) - From blogs, forums, vlogs to
tweets, an overwhelming majority of journalists now depend on online sources
to write their stories. More than ever, the instantaneity and uncontrolled
environment of digital media means that practitioners need to integrate new
media into their communication strategies so as to prevent unfavourable news
from spiraling into crisis.
"You mustn't be satisfied with the old days when you have access and good
relationship with the news editor. We have seen strong evidence of company
successes and failures especially... (more)
New York, NY, October 09, 2013 --(PR.com)-- CAMINTEL, a digital and mobile
marketing technology company, has received an extremely positive response to
its entry in the Miller Lite 'Tap The Future' competition. CAMINTEL’s
business plan highlighted the potential of the company's proprietary
Touch2Like™ Mobile Marketing Cloud platform, which uniquely enables brands
and advertisers to take consumer convenience to new heights by using
proximity awareness technology such as Near Field Communication (NFC) and
Bluetooth.
The Miller Lite 'Tap The Future' competition, fronted by Shark Tan... (more)
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