Use machine learning to identify giving likelihood, churn risk, planned gift, and upgrade opportunities. Drive predictable increases in average gift and conversion for both major donors and everyday givers.
Combine wealth, capacity, demographic, and social media data with your own 1st party CRM and digital signals to build deep connections and make faster, smarter decisions.
Create robust donor dossiers in seconds with the power of AI. Leverage wealth data, public web data, engagement data in more to produce a full view of each donor with strategic recommendations.
Use predictive machine learning informed by an industry leading dataset of wealth and demographic data. Insights scoring also leverages your own data for volunteerism, events, email engagement, and more to accurately predict the likelihood and capacity of everyone on your file
The Virtuous AI Research Agent creates full donor narrative in seconds that would have previously taken days. Use AI chat to interact a full set of publicly available web data combined with recommendations based on AI-informed fundraising best practices
Insights predictive models blend 1,000+ signals per donor with over 50M+ donor histories into one number per donor -providing full clarity into who to acquire, retain, and reactivate.
Predicts the chance this donor gives again in the next year – and tells you which of your current donors are most likely to retain, so your stewardship effort goes where it matters before they go quiet.
Predicts the chance this lapsed donor comes back and gives again. Exposes lapsed donors who are most likely to reactivate. The score finds them in the noise, so your win-back effort isn’t a coin flip.
Predicts the chance a prospect will make a first gift. Pulls a likely first-time donor out of a sea of cold prospects, using mostly third-party data.
Get wealth and demographic data appended to your entire file in real-time – then create smart segments and messaging tailored to each segment’s profile and potential.
Explore and filter summary dashboards to reveal patterns in donor preferences, lifecycle stages, and untapped giving potential.
Create holistic donor profiles with unified first and third-party data to deepen relationships, increase outreach effectiveness, and boost retention.
Predict future behavior—like lapsing, planned giving, upgrading, or recurring giving—and take immediate, automated action in Virtuous CRM+.
Take advantage of one connected system built to deepen donor relationships, save time, and drive generosity at scale.
The only solution to combine 1st party CRM data with 3rd party wealth and demographic data.
Gain a complete view of everyone in your data base to truly understand the person behind the contact record.
Explore cohorts across your entire donor base with summary views by interests, demographics, and giving behavior.
Powered by customer models to identify likely major donors, lapsed donors, planned givers, social advocates, and volunteers.
Access enhanced scores that reflect a donor’s wealth, interest in your cause, and likelihood to give.
Get recommended one-time and recurring gift amounts based on each donor’s capacity.
Search, filter, and explore donor scores and model fields to better understand segments and take targeted action.
Automatically enrich every contact in your database, in real-time as new data becomes available.
Tour our products or platform, learn about migration, or kickstart your Responsive Fundraising journey with the right resource or playbook.
Explore how AI and predictive insights can help you anticipate donor behavior, personalize outreach, and raise more.
Explore the full suite of connected Virtuous tools for fundraising, automation, volunteering, and growing impact.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
