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Website analytics software that connects traffic to revenue

Get a complete view of your website traffic, visitor behavior, and conversions with Usermaven's lightweight website analytics software, designed to turn complex data into clear, actionable insights.

Animated preview of Usermaven website analytics connecting traffic to revenue. Over the last 30 days: 686.4K visitors, 24.6K conversions and $412.8K revenue, $0.60 per visitor. Daily visitors are drawn against daily revenue, which jumps when a Paid Search campaign starts. A revenue-by-source table compares each source's share of traffic with its share of revenue: Paid Search brings 2.6% of traffic but 23.4% of revenue, $5.42 per visitor, 9 times the average. Then a new $1,188 purchase lands and is attributed to Paid Search.

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G2

4.8

Product Hunt

4.8

Capterra

4.9

GetApp

4.9

Software Finder

4.9

Advanced web analytics features

Everything you need to understand your website performance

Analyze website traffic, visitor behavior, and conversions with Usermaven's simple website analytics tool, designed to help you make better marketing decisions.

Real-time analytics

Monitor your website performance as it happens

Get a live view of your website traffic and user activity with a real-time dashboard built for clarity and speed. Instantly track key metrics and spot changes without digging through complex reports.

  • Access a clean, user-friendly dashboard
  • See live visitor activity and engagement trends
  • Monitor traffic and performance changes in real time
Live OverviewLive
47Active visitors right now
Recent Activity
/pricing
Berlin · 2s ago
/features/analytics
New York · 8s ago
/blog/utm-tracking
Tokyo · 15s ago
/homepage
London · 22s ago
4 real-time pageviews in the last 60 seconds

Web analytics

Get complete website traffic and visitor insights

Gain a clear view of your audience with complete website traffic analytics. See how users find your site, how they engage across sessions and devices.

Add notes and annotations to important events so your team always has context behind performance changes.

  • Analyze visitors, sessions, and pageviews in one place
  • Track new vs returning users and engagement trends
  • Get clear web visitor analytics without overwhelming data
Visitors
686.5K↓ -50.21%
Pageviews
1.6M↓ -40.46%
Sessions
931K↓ -53.99%
Visit Duration
2m 18s↑ -4.17%
New Visitors
Returning Visitors

Channel and campaign tracking

Know where your traffic is coming from

Break down your traffic sources to see what's driving growth. Evaluate campaigns across organic, paid, and referral channels with detailed UTM insights.

  • Track traffic sources, including search, social, and referrals
  • Review UTM parameters across campaigns and channels
  • Measure paid ads and campaign performance in one place
SourceVisitors
Overview|All
Google
32,614
Bing
8,921
Direct
7,148
DuckDuckGo
2,168
Yahoo!
1,678
Facebook
1,343
Android Google
454
Source: googleleads Medium: ppc Campaign: 232!
447

Content performance

See how your pages and content perform

Find out how users interact with your pages and content. Identify what keeps visitors engaged and where they drop off across your website.

  • Review top pages, entry pages, and exit pages easily
  • Track bounce rate, scroll depth, and time on page
  • Identify content that drives engagement and conversions
PageVisitors Pageviews Bounce Scroll Time
/pricing
204,787(29.83%)
357,77364.81%11.24%32s
/features
91,707(13.36%)
225,43462.76%43.68%1m 8s
/blog/utm-guide
77,471(11.28%)
322,08028.84%19.64%31s
/integrations
47,389(6.9%)
70,68672.56%15.68%35s
/
34,293(5%)
86,76469.92%10.37%52s

Conversion tracking

Measure conversions and key website goals

Track important actions across your website with this simple website analytics solution built for modern marketers. Monitor conversion goals and performance without technical setup.

  • Track form submissions, signups, and key events
  • Measure conversion rates and goal completions
  • Set up goals easily with no-code analytics
Conversion Goals5 active
GoalActivityTotalCRValue
Plan upgraded (new)
9420.1%$36,060
Demo booked (Qualified lead)
5740.07%$0
Demo booked
9230.06%$8,380
Signed up
4320.06%$20,900
Email verified
1160.02%$0

User behavior insights

Understand how users move through your website

Get visibility into how users interact with your website across sessions and pages. Check navigation patterns and engagement levels to see how visitors explore your content.

  • Identify user paths across pages and sessions
  • Track metrics like bounce rate and average visit duration
  • Understand how visitors move between different pages
USER PATHSMost common paths
Home
→
Pricing
→
Signup
Converted
23%
Blog
→
Features
→
Pricing
Continued
15%
Docs
→
Pricing
→
Trial
Started Trial
11%
These paths represent the most frequent journeys users take on your website.
67%↑ 8.4%
AVG SCROLL DEPTHvs previous 30 days
3m 12s↑ 12.6%
AVG DURATIONvs previous 30 days
41.2%↓ 4.3%
BOUNCE RATEvs previous 30 days

SEO & organic analytics

Analyze your organic traffic and search performance

Discover how your website performs in search and improve your content strategy with built-in SEO analytics insights.

  • Track organic traffic and search-driven visitors
  • Monitor keyword-level performance and trends
  • Identify opportunities to improve SEO performance
SEO DashboardGSC Overall Performance · Last 3 months (vs Previous Period)
Clicks↓80.3%
147,095(745,800)
Impressions↓78.8%
38M(179,206,884)
Avg Position↑92.7%
21(11,147)
Avg CTR↓58.3%
0.50%(1.2%)

Automated reporting

Stay updated with scheduled reports and insights

Keep your team aligned with automated reporting that delivers the right insights at the right time, without manual effort.

  • Schedule daily, weekly, or monthly reports automatically
  • Choose report types like AI summaries or key performance stats
  • Share reports directly via email or Slack with your team
Reports & Alerts3 active
Weekly traffic summary
Email·Every Monday
ActiveNext: Jun 9
Daily performance digest
Slack·Daily · 9:00 AM
ActiveNext: Tomorrow
Monthly analytics report
Email·1st of month
ActiveNext: Jul 1
Share website insights with your team automatically
3 reports active · last sent: Mon, Jun 2

Data control and integrations

Keep your data clean and connected

Maintain accurate analytics by filtering out internal traffic and connecting your marketing tools. Usermaven gives you control over what gets tracked while integrating with your existing workflow.

  • Exclude internal visits using the Usermaven Chrome extension
  • Connect with tools to sync data across your marketing stack
  • Maintain clean, reliable data for better analysis and reporting
Data ControlConnected
Chrome ExtensionBlock your own visits automatically
Active
Excluded IP range192.168.0.0/24
Search Console
HubSpot
S3
BigQuery
Slack
Internal visits filtered · Clean data guaranteed

GA4 alternative

Finally, a website analytics tool that's easy to use

Google Analytics wasn't built for speed or simplicity, but Usermaven is. Here's why Usermaven is the best Google Analytics alternative available.

No complex setup

Start tracking in minutes without tagging plans or manual event configuration.

Clear, simple reports

View structured insights without navigating multiple dashboards or confusing report layers.

ConnectedSalesforceHubSpotStripeGoogle AdsMeta AdsLinkedIn Ads
Example

What would you like to explore in your data?

Suggested for your workspaceWhich content helps organic visitors become paying customers?Content performanceWhere does that content appear in converting journeys?Content performanceHow valuable are the customers we acquire organically?Content performance
Maven AIExample
Which content helps organic visitors become paying customers?
Work completed12sMatched content to journeysMeasured content influenceRanked revenue-driving content

Your multi-touch attribution guide influenced 11 upgrades and $38K this month. Refresh it and test a clearer path to a demo. Judge the test by upgrades, not just traffic.

Content that influences upgradesAdjust reportSave
Sep 1 – Sep 22, 2026Organic customer journeysInfluenced revenue
Content assists can overlap across the same customer journey
ContentUpgradesRevenue
Multi-touch attribution guide11$38K
GA4 alternatives comparison7$24K
B2B attribution playbook3$14K

AI analytics assistant

Get instant answers about your traffic, visitors, and conversions without spending hours digging through analytics data.

Reliable data tracking

Capture accurate data with privacy-first analytics that work even with ad blockers.

All data in one place

Track traffic, user behavior, and conversions together without switching between tools.

Customer feedback

Hear from teams growing with Usermaven

Before Usermaven, we’d look at clicks and make assumptions. Now we can clearly see which campaigns are bringing in users who actually convert and understand how users behave across the website. That visibility has helped us analyze performance faster and focus on what actually drives growth.

SM

M. Ahsan

Marketer

Case Study

Replug

Cut analysis time by 50% and improved campaign performance

5+ tools

replaced by one dashboard

32%

higher ROI attribution

27%

more conversions

8x

faster decision-making

Read full case study

More from our users

We’ve tried a few tools before but Usermaven just clicked for us. The analytics dashboard is super easy to read and I don’t have to explain it to the team every time. We actually check it daily now which wasn’t the case before.

ZK

Lorenzo V.

Marketing Lead

Usermaven makes website analytics feel simple. I usually just open the dashboard, check what’s going on with traffic and top pages, and that’s it. It gives enough detail without making things complicated.

AR

Emre K.

Founder

Moved from Google Analytics to Usermaven mainly because GA4 was just too confusing. With Usermaven’s web analytics, I can see traffic, pages, and conversions without jumping between 10 different reports. Took us like a few minutes to get started.

MD

Camille D.

Growth Manager

FAQs

Have questions? We have got answers

Find other tools

Explore everything you can do with Usermaven

Usermaven gives you every tool to track, understand, and grow, all in a single platform.

Ready to make sense of your website analytics?

Start now to get a clear view of your traffic, user behavior, and conversions.

Trusted by 14,000+ marketing teams worldwide