Scott Davidson

We are entering a new era of product innovation at @Netflix Ads. In 2027 you'll be able to connect with our 250M Monthly Active Viewers through new formats like vertical video, integrated ads in video podcasts, and expanded brand partnerships on Tudum. We're also expanding programmatic options with Pause ads later this year! Our goal is to help you capture attention and drive audience connection for your brand. Which new format would you go for first?

17

1 Comment

BIG NEWS! We’ve partnered with Acxiom, bringing their privacy-first, high-quality audience data directly into the Vistar Media platform. Why this matters for planners: • 270+ consistent, well-understood audience segments • Strong coverage across demographics, lifestyle, finance & intent • Ethically sourced, privacy-safe data (no grey areas) • The ability to plan DOOH alongside other channels - not in isolation This makes DOOH even easier to brief, easier to justify, and easier to plug into broader comms frameworks. Same audiences. Same language. Different moment in the journey. If you’re building connected plans and want DOOH to sit properly in the mix - this unlocks a lot. Happy to walk through this partnership

38

"People assume that it’s easy. That you plug in spend and magic happens. In reality, every retailer behaves differently. The data is fragmented, as are the teams within media agencies that plan and buy retail media." From their ability to drive effective reach and target different audiences to using the right tactics to drive engagement, attention and the desired call to action; our partnerships with media owners ensure we can measure effectiveness, maximise value and deliver a connected customer experience. Today we're launching our new Media Innovation series where each month we will chat to a different media partner across the industry to uncover everything there is to know about their channel. To start things off, we sat down with Skai's David Sequeira to find out how media owners can get the most out of retail media for their clients. https://lnkd.in/eTcgMnzV

23

RAAS LAB were delighted to speak at Day 1 of Programmatic Pioneers Summit yesterday alongside Christian McAlinden from Dentsu, our agency partner on some fantastic Relevance campaigns. We discussed why display advertising has historically been optimised around delivery and scale, rather than true Relevance, and why that’s now changing. The session explored how contextual Relevance, real-time media, creative decisioning, and advances in AI are creating a new era for display advertising across the open web. One where brands can respond dynamically to mindset, environment and intent in ways that simply weren’t possible before. We are loving the conversations sparked by the session and it's great to see so much interest around the future of Relevance-led advertising The RAAS team are be back again today to catch up! #ProgrammaticAdvertising #AdTech #AI #ContextualAdvertising #Relevance

31

When demand peaks, most brands follow the same playbook. More spend into digital. More pressure on performance. More competition in the same spaces. And that’s exactly where things get harder. Costs rise. Efficiency drops. At the moment it matters most. What’s often overlooked is how different TV behaves in these periods. It doesn’t compete in the same auctions. It doesn’t rely on the same signals. But it does one thing exceptionally well: builds demand at scale. Here’s why that still matters 👇 #marketingstrategy #performancemarketing #mediaplanning #advertisingstrategy

6

1 Comment

Ad fatigue—frequency capping is only part of the solution Every marketer knows that with online ads, finding the right balance between exposure and overexposure is delicate. Naturally, applying frequency capping in your campaigns helps counter ad fatigue and the drop in conversion rate and click-through rate that accompanies it. However, with frequency capping, you require a high level of personalization to ensure you’re delivering quality over quantity. Make the most of each chance to engage a given user. If you can accurately anticipate a buyer’s intent, your chances of conversion will rise considerably. Is your frequency capping reaching its full potential? Share your thoughts in the comments.

9

Women’s History Month is about visibility. The latest in this JobsInAdtech.com series features Joanne Whaley, Business Operations Director at Teal An honest take on building a career in adtech. Not linear, not predictable, but shaped by curiosity, resilience and backing yourself when it matters. A strong reminder that there’s no single path into this industry, but there is space if you’re willing to take it. Worth a read. Link to article in comments 👇

35

5 Comments

This is one of my favourite types of role to recruit for. It’s not just about finding the best-matched CV, it’s about finding the deeper qualities behind it. For this Group Agency Director search, relationships matter. But so do mindset, commercial discipline, self-awareness and the ability to lead from the front. A genuine player-coach. Senior, but still hungry. More in the carousel 👇

11

1 Comment

Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. #Addressability #Audience #Media #Partnership https://lnkd.in/dT235KYp

25