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Founder of multi-award winning EdTech Gaming Studio Brainspark Games, building FREE…
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Reedah N. El-Saie shared thisFull circle moment - the wonderful Yassaman Haj Mohammad Ali interned with me almost 15yrs ago when I ran MICA Gallery! And now she was gracious enough to invite Iman El-Saie to the private view and auction of Modern & Contemporary Art at Phillips! Thank you for being so kind and generous with your time Yassi. These experiences have really inspired Iman not only as she is exploring future career options but also giving her the space and encouragement to authentically develop her own art practice. Building on her track record as an Academic Scholar and Art Scholar offered by Alexandra Haydon at Francis Holland School - Sloane Square and more recently an Art Scholarship from St Paul's Girls' School Iman was really inspired to explore her Pakistani and Egyptian culture and heritage through art. Can’t wait to see what’s next Iman El-Saie - I love that you are seizing every opportunity to build skills and experience and open to internships in all industries! Look forward to your catch for advice and guidance from Roxane Zand If you or anyone in your network are offering internship or work experience opportunities please let us know! carolina ghertsos Yamini Mehta Kate Hall-Tipping Ahlya Rafique Fateh Afsor Miah Sadik Miah Asha Easton Nora Aldabal Rebecca Foote Dr. Tahani Almahmood Nick Button-Brown Nick Poole OBE Vince Farquharson Nainan Shah Jonathan Bunney Märt Lume Islée Oliva Salinas Olga Balakleets Simona BarbieriReedah N. El-Saie shared thisYassaman Haj Mohammad Ali - What an incredible time I had at Phillips Auction House - Thank you! Reedah N. El-Saie and I really enjoyed the private view of Modern & Contemporary Art, which was especially inspiring as I was finally able to see pieces I had only ever studied in theory. Seeing Shahzia Sikander's beautiful meshing of traditional manuscript painting and more abstract styles in person, was particularly exciting as she was a strong inspiration for my Art IGCSE art portfolio. Seeing her piece 'Sub blues' was surreal along with the bold techniques of M.F. Husain and many others. The strength and momentum of South Asian art was palpable and intensified my passion and desire to explore my own heritage further. The excitement didn't stop at South Asian art. Following the recent tremendous loss of David Hockney, his piece 'The Only One with Waves' sold for a staggering £1.9M in auction. I witnessed the sale of two of Yayoi Kusama’s works, which was breathtaking since I am particularly drawn to the entrancing beauty of 'Infinity nets'. The auction itself was an invigorating experience. The constant engagement between the dynamic auctioneers and the clients on the phones was like watching a ping pong match. It was insightful to see the dynamics of the art world come into play and how they determine the value of something as subjective as art in such a visceral and high stakes manner. The wonder of the Art market was introduced to me in such a vivid way, having clients from Hong Kong to New York to Milan and Modern & Contemporary art from all over the world. Overall, this was one of the most fascinating experiences I have had to the thrilling art world, one that has inspired me to create a body of work centred around my South Asian & Middle Eastern heritage and explore career options in auctions houses or art. I would welcome any advice and internships available! Ihab El Saie Amena Elsaie Asha Easton Emily Nott Stella Peace Farzana Baduel Naiza Khan St Paul's Girls' School Zayd El-Saie Faaris El-Saie Alina Khan Francis Holland School - Sloane Square
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Reedah N. El-Saie shared thisThis is what great interns look like (but I may be a little biased!) #internship week at BrainsparkGames - Thankyou Lucas Bullen of Halliford School and Iman El-Saie from Francis Holland School - Sloane Square St Paul's Girls' School for being so professional and dedicated - you absolutely smashed it! We normally decline internships unless we can offer supervised experience and enhanced skills and knowledge. So this time we provided an outline of mutual expectations from the world of work at #Brainsparkgames 1. Turn up and be positive 2. Punctuality & time keeping 3. Openess to learning 4. Seize every opportunity to grow 5. Managing your diary 6. Learn how to use Slack for comms and Atlassian for project management 7. Playtesting for Product development 8. Feedback for devs 9. Embrace and navigate AI 10. Market Research 11. Develop PR & Marketing ideas 12. Communicate & present thoughts Lucas and Iman did all the above and so much more! Spending time with young minds, with bright ideas created a really interesting shift within the team and generated lots of exciting new ideas which were brilliantly presented by Lucas Bullen, who managed a diverse team, called a pre-meeting, set a clear agenda, delivered an engaging and witty presentation and most astonishingly managed his meetings so meticulously that we always finished early! Lots of learnings for me! The detailed feedback and games design ideas presented by both interns are being incorporated into #artspark! Several interns were offered an internship but only 2 turned up and I think we learned more from them then they did for us! We’d definitely love to have you back! Nick Button-Brown Nick Poole OBE Märt Lume Dave Haynes Afsor Miah Sadik Miah James Savage Anna Purchas Nicole Lowe Vince Farquharson Sana Wahid Ali Ahmed Demi Akinjide, CAIA, CSAA Joel Silverman Yassaman Haj Mohammad Ali AllBright everywoman Roxane Zand Stella Peace Emily Nott Alexandra Haydon
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Reedah N. El-Saie shared thisNicole Goodwin Sophie Catto Danielle Crofts Katie Trice Thank you for inviting me to speak at the AllBright everywoman 'Entrepreneurs Growth Forum' — I left feeling genuinely inspired having spent the day with a like minded tribe of women! I enjoyed speaking on the 'Funding Your Next Big Scale-Up' panel led by @alice ollins, alongside #legends Whitney Hawkings (FLOWERBX) who has raised a staggering $30m+ and Shira Jeczmien (SCREENSHOT Media) — two women who have built extraordinary businesses It was such an interesting discussion on different funding journeys. I talked about bootstrapping, winning 8 Innovate UK grants, raising angel investment and slaying 3 Dragons on BBC's #dragonsden Sara Davies MBE Deborah Meaden Touker Suleyman and how we have to transition to become different types of founders along the way. We talked about VC expectations, angel investors, grant funding, setting boundaries, managing expectations and the truth about which path is actually right for your stage. It's so important to embrace the challenges we will all inevitably face and just be better, stronger, more innovative, always remaining positive with a 'can do!' mindset! The day was packed: Victoria Prew 🔊 (HURR) opened with a masterclass in disruption — building the "Airbnb for fashion," securing $10M+ in VC and 130+ brand partnerships. The lesson? You don't wait for the industry to be ready. You build anyway. Karen Ward from J.P. Morgan Asset Management gave us a sharp macroeconomic read — trade, employment, geopolitics. As founders we can't afford to build in a bubble. The data shapes our risk. Vinita Rathi (Systango) and Rafie Faruq (GenieAi) led a brilliant AI case lab. Real use cases. Real cost savings. Real growth. AI is not the future — it's now, and founders who aren't integrating it are already behind. Not to mention the savings on legal costs! Megan Possamai from Canva ran a hands-on presentation masterclass. Storytelling is strategy. Dr Mahrukh Khwaja (BDS MAPP) (Mind AI Ninja) and Tutu Emmanuel (Prime Violet Events) closed out the wellbeing panel. I cant emphasise enough the need to protect founder wellbeing ansd avoid burn out! Kirsty Lloyd-Jukes (Stateful Robotics) brought it all together with a whiteboarding session that forced the audience to turn insight into action. No fluff. Just execution. One of the most special personal moments for me was having my daughter Iman El-Saie and her friend Hissah, who have just finished GCSEs, in the audience. They are at the beginning of their journeys, exploring the future, skills, work experience. They too came away energised and inspired by the next generation of female founders thinking about the possibilities of becoming founders themselves! Women — diverse, brilliant, relentless - building things that matter, on their own terms! Nick Button-Brown Nick Poole OBE Afsor Miah Sadik Miah Märt Lume Ali Ahmed Demi Akinjide, CAIA, CSAA Sana Wahid Islée Oliva Salinas Simona Barbieri Farzana Rahman
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Reedah N. El-Saie shared thisAnna Purchas Nicole Lowe Thank you for inviting me to the Founded by Her Community breakfast to mark the end of London Tech Week. It was great to hear some of the excellent work being led by the Mayor of London and his team Howard Dawber OBE London & Partners. Whilst we are in a challenging period, it's an exciting time to be part of London’s startup eco system; - 12 unicorns this year - Growth Plan includes AI, climate tech, sustainability, new materials, sports, music, culture - 150,000 hotel rooms offered with 75% occupancy - Largest Life Sciences Lab in Europe - Third largest production centre for film & TV in the world - Robust skills and careers system being developed - £12m funding to support SMEs with AI - Talent support programmes - Grow London programme with 45,000 SMEs on the system Great to meet Francesca Barnes IRL. I enjoyed insights and experiences from a like minded tribe of #femalefounders Jade Theobald, Patricia Ypma, Sarah D'Souza, Sarah-Jane Butler, Sarah Collins. Looking forward to tomorrow’s AllBright everywoman session on raising funding, with Nicole Goodwin, Whitney Hawkings FLOWERBX, Shira Jeczmien SCREENSHOT Media at the Canva offices! Lilya Yasmina Chair Nick Button-Brown Jonathan Bunney Afsor Miah Sadik Miah Vince Farquharson Märt Lume James Savage Asha Easton Emily Nott Stella Peace Farzana Rahman Olga Balakleets Farzana Baduel Islée Oliva Salinas Simona Barbieri ANNIE FOULDS Dave Haynes Ali Ahmed Demi Akinjide, CAIA, CSAA
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Reedah N. El-Saie shared thisI’ve spent the last few months learning to say a polite ‘No!’ In order to hyper focus on what matters. - Transform into the founder I need to be for the next stage of growth for BrainsparkGames - Protect founder wellbeing - Avoid burnout - Analyse R&D supported by Innovate UK - Focus on product development - Drive commercialisation - Prepare for the next funding round So when I was approached by AllBright everywoman to speak at the ‘Allbright Everywoman Entrepreneurs Growth Forum’ it was time to say a resounding Yes! I feel strongly about lifting other women, sharing our stories, inspiring one another and mentoring other founders along the way! I’m looking forward to sharing experiences, trials, tribulations and insights into ‘Funding your scale up’ with Whitney Hawkings Shira Jeczmien Nicole Goodwin on Tuesday 16 June at the Canva offices! Not too late to book tickets! https://lnkd.in/eztn3A36 Nicole Lowe Anna Purchas Saima Baig Sofie Moulin Farzana Rahman Simona Barbieri Alice Bunting Islée Oliva Salinas Emily Nott Stella Peace Asha Easton Winnie Awa Nick Button-Brown Vince Farquharson Afsor Miah Sadik Miah Märt Lume Dave Haynes Zayd El-Saie Faaris El-Saie Olga Balakleets Farah Kanji Farzana Baduel Ali Ahmed Demi Akinjide, CAIA, CSAA ANNIE FOULDS Simona Barbieri Olga Balakleets Nainan Shah Yahia Hamadache Verena Prossegger Veronica Frincu Danielle Crofts
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Reedah N. El-Saie shared thisEid Mubarak to our global community. It’s a difficult time to celebrate given the current state of the world, the conflict, the inhumanity, the injustice. My deepest and heartfelt prayer for Eid is that all communities come together in the spirit of peace, justice and humanity. 🙏🏼
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Reedah N. El-Saie reposted this*Please read and act on this one if you can!* The BBC Charter Review closes next Tuesday. It is a once-in-a-generation opportunity to situate video games and interactive entertainment at the heart of the UK's leading public service broadcaster, but the response so far from the games industry is very low. We have provided a short 6-step guide to help you respond (see the comments on the post below). Please do share this post as far as you can for reach! Nick Button-Brown, Alison Lacy, Reedah N. El-Saie, Paul Durrant OBE, Dominic Murphy, María Sayans, Kirsty Rigden, David Gould, Bhavina J., Daniel Dyball, Christopher Garratty, Katherine Bidwell, Anna Kozlova, Claire S., Harvey Elliott, James Brooksby, Stuart Dinsey, UkieReedah N. El-Saie reposted thisCalling UK video games businesses! Please submit a response to the BBC Charter Review before midday, Tuesday 10 March. Originally founded in 1922 with its mission to inform, educate and entertain, the BBC remains one of the world’s best-known public service broadcasters. The Government is now consulting on changes to the BBC’s Charter to reflect the challenges and opportunities of a digital world. The 2026 Charter Review is a once-in-a-generation opportunity to ensure video games and interactivity are recognised as part of the UK’s cultural and creative landscape. We are encouraging games businesses and industry professionals to submit a response to the consultation. The number of responses from our sector matters. The more the games industry shows up in this process, the stronger the case for building a long-term relationship with the BBC around interactive storytelling, digital skills and cultural participation. We have prepared a simple step-by-step guide to responding. You can find it in the comments below. 👇 If you do submit a response before the deadline, we would love to hear from you. Please email nick@ukie.org.uk to let us know. #Supercharged #BBCCharterReview
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Reedah N. El-Saie reposted thisReedah N. El-Saie reposted thisSo the UK Video Games Council had its second meeting with Department for Culture, Media and Sport and Minister Ian Murray yesterday. We are seeing a tremendous amount of support from the people there and the government as a whole and i'm hopeful we can see that in the announcements coming out in the near future. Thanks everyone for their help in making it happen! to the newly installed deputy chair, Kirsty Rigden, Ukie, Nick Poole OBE, TIGA, Dr Richard Wilson OBE, María Sayans, Donna Orlowski, Saad C., Emily Bailey, Tara Saunders, Andrew Crawshaw, David Gould, Timothy Richard Varney, Jason Kingsley, OBE, Charu Desodt, Chris van der Kuyl CBE, for pushing and challenging, and helping everyone understand our industry better. And Paweł Jarzembowski, Peter Rice-Chang, Pádraig Condron, who without your righting for us, we would get nowhere, and Dominic Murphy, Bhavina J., because you are awesome.
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Reedah N. El-Saie shared thisWe are #hiring! If you or anyone you know is interested in working with world class AI engineers and researchers, building their knowledge and expertise in AI working at the forefront of cutting edge innovation, then we would love to hear from you! We’re hiring a Tech Lead / Senior frontend engineer to help build the world’s first AI-native educational gaming platform. They’ll lead product and technical direction at the intersection of AI, gaming, and education, working hands-on with top AI experts in the UK and elite game developers to create unique, unrivalled experiences. This is a build-from-scratch, high-ownership role - not incremental product work! Know anyone who might be interested? please comment, like and share to help us find our next rockstar hire! Nick Button-Brown Jonathan Bunney Afsor Miah Nainan Shah Mobeen B. Secil Ozgur Mennell, CFA, CAIA, FRM Dave Haynes Petri Rajahalme Ali Ahmed Demi Akinjide, CAIA, CSAA Elaine Dowman Paul Franks Stella Peace Asha Easton Johnny McNamara Bruce Grove Vince Farquharson Sadik Miah Märt Lume
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Maram Husein Masad Foundation Amjad Masad we’d love to volunteer/ collaborate on bringing education to these regions through BrainsparkGames
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Reedah N. El-Saie liked thisReedah N. El-Saie liked thisDevelopers – are you ready to take your game further? ⭐ The Global Voices Challenge: Reimagining Play, presented by Games for Change , elevates talented creators worldwide and supports innovative games from underrepresented developers as they prepare to launch on Google Play. Three winners will each receive: 💰 $15,000 in funding 👥 Mentorship from leading mobile games experts 📣 Marketing support through Games for Change and its global network 🕹️ A showcase at the 2027 Games for Change Festival We're looking for games built on unique stories and original content that use emerging creative technologies to shape the player experience! Submissions close on November 13, 2026. If this sounds like you or someone you know, we’d love to see your work! ✨Apply today: https://buff.ly/HBPpxd5
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Reedah N. El-Saie reacted on thisReedah N. El-Saie reacted on thisWith more than 100 years at KPMG UK between them, three legendary senior women from our Business Support team are taking well earned retirement this week: Debbie Dean Lorraine O'Rourke and Gill Hathaway. They go with our HUGE thanks. We talked together over lunch earlier this month about favourite times at our firm: Debbie and I agreed those years in Transaction Services were special (I was in awe of Debbie - we all did what she said at all times); Lorraine enjoyed travelling the world as EA to our Senior Partners, and Gill, who has been covering the senior EA team's holidays as our senior support lead for many years, loved the variety. The knowledge held by these colleagues is immense and we will miss them! Future plans: travel, gardening, not doing timesheets! Thank you, you have been at the heart of our firm. We look forward to welcoming you back for alumni events and wish you all the very best. Guy Stallard Suzanne Shenton Louise Gargan - Chartered FCIPD
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Reedah N. El-Saie liked thisReedah N. El-Saie liked thisSo grateful to have met such inspiring women at YPO’s Women In Business Summit. Worth every second of my endless flying time!
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Reedah N. El-Saie liked thisReedah N. El-Saie liked thisReady to build next-gen creative apps? Download the guide for technical blueprints on syncing video, image, and music models securely at scale.Master Generative Media: Get the New Startup Technical GuideMaster Generative Media: Get the New Startup Technical Guide
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Reedah N. El-Saie reacted on thisAn exciting time to join CAPE - Climate Adapted Pathways for Education. We’re supported by a wonderful community of school trusts, trustees, patrons and an advisory group, all working together to make high-quality, evidence-informed climate change education a reality. We’d love for you to join us as a trustee! Applications are open until 9 November. 👇Reedah N. El-Saie reacted on this𝗧𝗵𝗲𝗿𝗲’𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗖𝗔𝗣𝗘 𝗮𝘀 𝗮 𝗧𝗿𝘂𝘀𝘁𝗲𝗲! We're looking for passionate people to join our Board of Trustees and help shape the future of climate change education. Whether your experience is in education, communications, fundraising, finance, or something entirely different, we'd love to hear from you. You don't need previous trustee experience. What matters most is that you believe in our mission and want to help us make a difference. 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗹𝗼𝘀𝗲 𝗠𝗼𝗻𝗱𝗮𝘆 𝟵 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲. Interested? Take a look at our original post and Trustee Recruitment Pack for more information about the role and how to apply. https://lnkd.in/e2Dru3aQ Know someone who might be a great fit? Please share this opportunity with your network. #TrusteeRecruitment #ClimateEducation #CharityTrustee #ClimateAction
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Reedah N. El-Saie reacted on thisReedah N. El-Saie reacted on thisFollowing a year as Deputy Chair, we're thrilled to confirm the appointment of Hilary Rosen as Chair of BAFTA. Hilary will oversee BAFTA's mission to champion film, games and television talent through our awards, industry leadership and year-round development programmes. She will be supported by Ade Rawcliffe and Andrew Miller MBE as Deputy Chairs of the Academy, who will serve a two-year term. After a thorough election process, we're also pleased to announce our newly appointed committee Chairs. Charu Desodt and Caroline Levy will chair BAFTA's Games and Television Committees, while Nahrein Kemp will take up the role of LIT Committee Chair. Read more 👉 https://lnkd.in/gr8EmmPU
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Reedah N. El-Saie reacted on thisReedah N. El-Saie reacted on thisWhat does good climate change education look like in practice? Climate change education is about more than understanding the science. It's about helping children and young people make sense of the changing world around them, ask important questions and develop the knowledge and skills they'll need for the future. At CAPE, we're working with educators, researchers and partner organisations to support high-quality, evidence-informed climate change education. We're also got a new Instagram! We'll be sharing ideas, insights and updates from across CAPE's work, as well as exploring some of the big questions around climate change education. We'd love for you to follow along and join the conversation. Follow us on Instagram:@capeclimateeducation https://lnkd.in/eUf7QqCc #ClimateChangeEducation #ClimateEducation #Education #CAPE
Experience & Education
Licenses & Certifications
Volunteer Experience
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Member Board Of Directors
British Fencing
- 2 years
Provide market insight, strategic vision, hybrid business model, commercial innovation and experience of community fencing.
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Government Advisor-National Womens Advisory Group, 10 Downing St
10 Downing Street
- 2 years 4 months
Civil Rights and Social Action
Advised DCLG, Department for Communities and Local Government, on creative strategies to address issues affecting marginalised Women.
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Advisory Board Member
Leap Confronting Conflict
- 2 years
Children
Advisory board for 'Leap confronting conflict' - charity focused on tackling youth conflict within the UK. Advised on Strategy, general management, fundraising and projects. Introduced variety of high value relationships.
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Advisor
Chelsea and Westminster Hospital NHS Foundation Trust
- 5 years 7 months
Arts and Culture
Advised on fundraising strategies and introduced HNWI residents from the Royal Borough of Kensington and Chelsea as well as philanthropists.
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Chair of Board of Governors
Grenfell Response - The Curve
- 1 year
Civil Rights and Social Action
Strategic insight and direction on the business model and programmes required to regenerate communities affected by the Grenfell Tower tragedy as well as wider North Kensington communities.
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Jackie Stewart
📣 Funding opportunity for cultural organisations in Aberdeen The Aberdeen City Council Culture Investment Programme 2026 is open to support creative and cultural activity that benefits residents across the city. The programme offers different funding levels depending on the scale of activity: 🌱 Acorn: £500–£2,500 for pilot or small cultural projects 🚀 Catalyst: £5,000–£15,000 for festivals and project delivery 🌿 Cultivate: £15,000–£100,000 for year-round cultural programmes 🏛 Cornerstone: £100,000+ for large organisations delivering major cultural programmes The programme is designed to give organisations access to the level of investment that matches their experience and capacity while supporting high-quality cultural activity in Aberdeen. 🔗 Find out more: https://lnkd.in/eT2dDPqW #Funding #ArtsFunding #Culture #Aberdeen #CreativeSector
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Dr Caroline McCaffrey-Howarth
Great to hear more about this recent ArtTactic report at our December Acceptance in Lieu & Cultural Gift Scheme board meeting with Arts Council. ‘According to a collector survey conducted by ArtTactic and Deloitte in 2025, 5% of collectors over the age of 45 with an estate plan for their art collection indicated that it would primarily be offered to a museum’- ArtTactic This means that just under £300 million worth of art could be donated to museums in years to come. You can see the Arts Council response here (https://lnkd.in/eiQvNRbi ) but one of the main things they highlight is that: ‘Museums and galleries can develop new tactics for working with a new generation of cultural donors, as Beacon Collaborative’s NextGen donor research sets out. There is huge potential here for museums and galleries via the Cultural Gifts Scheme and Acceptance in Lieu. Younger philanthropists are more impact-driven, digital-first, and committed to diversity and social value. The opportunities this creates for collecting institutions is a clear area for development work which Arts Council England and its partners can support’. Here’s to creative thinking and collaboration, and working with a new generation of collectors, curators & heritage partners across the UK.
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Craig Cheney
Sometimes you have to go with your gut despite the naysayers and make, what at the time felt like brave decisions. This report confirms what we knew... Great to see our investment in TBY2 paying off! Production spending almost tripled (up to £22.8m), employment impact tripled (now 174 FTE jobs), GVA tripled to £15.3m and rated as the "world's most sustainable studio"! WOW #FilmAndTV #FilmStudios #Bristol #WestOfEngland #BristolFilmOffice #EconomicImpact #RegionalGrowth
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