Identity Spark Coaching
About
After 35 years in marketing and comms for games and tech, in late 2024 Natalie redirected…
Activity
3K followers
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Natalie Griffith shared thisSuch an incredibly well-earned Game Republic awards nomination for the mighty Fresh Seed - People & Culture for Creative businesses. Delighted to be part of the team now but even more delighted for my extremely talented, tenacious, passionate and committed friend Sarah Brewster who's worked her butt off to build the business over the last seven years. You go, girl. I'm really proud of you. <3Natalie Griffith shared thisGood news klaxon!! 🥳 Fresh Seed - People & Culture for Creative businesses has been nominated for the Industry Impact award by the fabulous Game Republic. I can honestly say it has blown my socks off and I'm so proud that the team here has been nominated for this award. A massive shout out to everyone who works with me to make Fresh Seed what it is and support all our brilliant clients. Alexandra White Keith Raythorn. CIPD Paul M. Jenny Hurley Natalie Griffith Paul Spencer Michelle Jenkins Clare Almond #GRAwards To everyone nominated for this award, good luck, see you at the award evening.
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Natalie Griffith shared thisReally looking forward to hosting this one next week as part of the ongoing CreaTech Frontiers programme, this time in collaboration with Warwick Innovation District's Female Founders initiative There are SO many more things people need to understand about how women navigate the working world – most importantly that it's a lifetime of changes, adjustment and a load of curve balls! Thrilled to be hosted once again by University of Warwick, and to welcome Sarah Brewster, Mari-Carmen Sanchez-Morris, Gayle McFarlane and Lily Samuels MSc, BSc, SENr for a morning of frank, important conversation. Sign up below! #FemaleFounders #CreaTechFrontiers #CreativeFutures #WomenatworkNatalie Griffith shared thisMenopause. Motherhood. Mental load. It's time to talk about the realities of entrepreneurship that women are expected to navigate in silence. Success in business isn't just about strategy, funding or growth. For many women, it's also about navigating the hidden challenges that can influence confidence, productivity and wellbeing. Whether it's the mental load of caring responsibilities, the impacts of hormonal change, or the unique experiences of neurodivergence, these realities are often left out of conversations about entrepreneurship. Join us as we open up an honest conversation about the realities of entrepreneurship, not just the successes we share on social media. Through candid discussion, shared wisdom and genuine connection, we’ll explore these often-overlooked factors and share practical tools, strategies and support. When? Friday 6 November, 10AM – 12PM Where? The Junction, Warwick Innovation District, University of Warwick How? Sign up here: https://lnkd.in/eNY7zvV9 Have any questions? Email: zoe.mobberley@warwick.ac.uk| #FemaleFounders #WomenInBusiness #Menopause #WorkingMums #WomenInLeadership David Plumb Clare Green Rachel Davis Rachel Sandby-Thomas CB Tim Hart Dirk Schaefer Zoe Mobberley Emma Stevens Joanna Bates Penny Triantafillou University of Warwick - Warwick Business School Warwick Enterprise (University of Warwick) Adam Walters Pam Sheemar CCIB Oliver Walmsley Rachael Kirwan Suzy Wood Emma Roberts Andrea Harrison Tsinontasson Tsinontas
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Natalie Griffith shared thisThis is a really lovely charity idea to connect virtual play spaces with IRL ones near to where the game is made. Digital play doesn’t have to be disconnected from real-world play.Natalie Griffith shared thisPlay people! Video game people! I NEED YOUR HELP to test what I think is a great idea: Twinning video games and adventure playgrounds to raise money for play. Like Town Twinning (or the lesser-known Toilet Twinning - google it), the idea is to connect video games to playgrounds near where they are made. There's value in the connection between these types of play, but mainly this is a way to support beleaguered adventure playgrounds. Play Bradford is an amazing adventure playground in Bradford, run by Dr Mike Wragg. We need to find a video game maker who would be interested in being twinned with this playground. Are you one? Do you know one? Just respond and tag in the comments. LinkedIn, do the thing! If you love play and like this idea, please share this post.
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Natalie Griffith shared thisAny women in leadership looking for a pro bono taste of coaching? Gayle McVea is an exceptional coach and this is an opportunity you won't get often so bite her hand off!
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Natalie Griffith shared thisReflecting on a fantastic few days at what's definitely now my favourite games event – Game Republic New Horizons in Middlesbrough. A perfectly crafted blend of learning, inspiration, fun and collaboration that already feels like it's way more than just two years old. The addition of the 'Summats' on the Friday this year was a perfect way to decompress while still catching up with colleagues old and new (turns out that Saltburn by Sea is gorgeous!), and the exceptional food on the new-look Thursday night fun was a real treat. Huge, huge props to the powerhouse-but-always-still-delightful GR team Jamie Sefton, Dr Jackie Mulligan and Michela Vilinskis, as well as irrepressible events queen Sally Kevan for thoughtfully creating such a welcoming and energising environment. Particular shout-out to my travel pal Sarah Brewster, and our AirBnB buddies Marcia Deakin and Gina Jackson OBE too! If you've not checked out New Horizons yet then mark your calendar for next October – it's a must-attend.
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Natalie Griffith shared thisCan’t wait to host this event with these incredible women in a few weeks. Come and join us for a morning of real talk and practical advice to help women and their employers better understand and support each other.Natalie Griffith shared thisIs anyone else bored of talking about imposter syndrome....? 🙋 Too often, the conversation about women in business comes back to “you just need to be more confident.” But what if it’s not always about confidence? What if we talked more about the systemic challenges that hold women back and the practical things we can do to navigate them? Next month we'll be joined by a brilliant panel of female founders who will be sharing their practical insights and learnings not just about the 'what' but also the HOW. ✨ How to navigate motherhood whilst building something big ✨ How managing your hormonal health can change the game ✨ How understanding your brain and neurodiversity can help you work in ways that work for you Because sometimes, the most useful advice isn’t “believe in yourself.” It’s: “Here’s what I did. Here’s what I learned. And here’s what might help you.” When? Friday 6th November Time? 10-12 Where? Warwick Innovation District, University of Warwick Campus Come along for an honest, practical conversation about what it really takes to build a business - unfiltered. Registration link in the comments, sign up today 👇👇👇 Natalie Griffith, Mari-Carmen Sanchez-Morris, Lily Samuels MSc, BSc, SENr, Gayle McFarlane, Warwick Innovation District, Clare Green, Victoria Fitzpatrick, Tara Attfield-Tomes, Jasmin Davies, Harinder Kunor, Sally Wilson, Lucy Bishop, Laura Deakin
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Natalie Griffith shared thisI’m excited to announce that I’m now officially an Associate Consultant for the excellent Fresh Seed - People & Culture for Creative businesses, supporting their client roster with a variety of leadership and scale-up training and coaching, as well as other people and culture activity. Alongside that, I’m also excited to be working with their magnificent founder Sarah Brewster on an exciting new collaboration between Identity Spark and Fresh Seed that’s aiming to provide long-needed support to help games and creative tech studios navigate smoothly through scaling up. More info coming soon but if you want a sneak peek and you’re heading to Game Republic New Horizons this week then let me know. ;-) Sarah and I have known each other since our youngest kids (who are now both 19!) met in Reception at primary school, and I’m thrilled we’re working so closely together now to combine our passions for making workplaces and people the best they can be. Pic is from a couple of weeks ago at the GamesIndustry.Biz HR Summit where we delivered our neurodiversity roundtable. It was a great event, and I think our expressions there perfectly encapsulate how much we energise each other – I can’t wait to see what we achieve!
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Natalie Griffith reposted thisNatalie Griffith reposted this120 SpecialEffect seconds showing exactly why the support and love shown to the charity in the last few weeks and months continues to matter so much. If you have 2 minutes please do see and share Craig's SpecialEffect story to see exactly what walks, runs, bundles, car events, bowling events, mobile game promotions and so much more including the Oxford Half Marathon and the final SpecialEffect Golf Society event of 2026 this week make possible!
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Natalie Griffith shared thisHappy belated 7th birthday to the incredible Safe In Our World! Seven years of doing important, meaningful mental health work across the global games industry. A small but mighty team who punch well above their weight, with passion, commitment and drive. Proud to be a Level Up Partner and supporter. Check out their #4BillionGamers campaign, as well as their public impact report and other resources in the link below. #SafeInOurWorld #gamesindustrymentalhealth #videogamesNatalie Griffith shared thisIt's World Mental Health Day! 💚 Can you believe our video game mental health charity is SEVEN YEARS OLD? 🎂 We're excited to share our #4BillionGamers campaign, launched this week, with the goal of reaching as many players as we can with game-changing mental health support and resources. 🌍 🔗 https://lnkd.in/evYyRVwu We also released our first-ever public Impact Report this year, which we'd encourage you to go read to learn more about what we've accomplished and our recent partnerships with Ubisoft and Able to Play. 🔗 https://lnkd.in/euYq2KgD Last but not least, we'd like to invite you to join our special birthday livestream on Saturday 17th October, led by charity ambassador and dungeon master extraordinaire Jamie Naden. 🔗 https://lnkd.in/e4xJHmx7 The stream will guest star voice actors from across the games industry, including our charity patron and voice of Geralt from The Witcher video games, Doug Cockle. 🤩 We'll be joined by the talented Ashleigh Haddad (Genshin Impact, Split Fiction), Shai Matheson (LEGO Batman), Natalie Winter (Baldur's Gate 3), Dave Jones (Halsin from Baldur's Gate 3) and our wonderful charity ambassador Jonas "Rising Star" Gawe. Thank you for a wonderful seven years. 🥹 We feel privileged to have reached yet another huge milestone for our charity, and we're so thankful for your continued support of our mission for better mental health in games. #SafeInOurWorld #WorldMentalHealthDay #VideoGames
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Sarah Brewster Can't wait!
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Jan Lichota That's a really great book. I found it super useful when I was prepping for mine.
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Natalie Griffith reacted on thisNatalie Griffith reacted on thisMatresa made the top 25 in the future of healthcare OPUS ESEY awards. Vote for us here- https://lnkd.in/enz-tarq A few years ago, I left nursing. I had spent years as a children’s intensive care nurse. I left because I knew maternal care had to change, and I did not believe it would unless someone built something different. That decision became Matresa I have built it while raising 3 children. I did not come from money, so there was no safety net to fall back on. Raising investment as a woman, outside London, in women’s health, was the hardest thing I have ever done. Any one of those makes the door harder to open. Together, they meant a lot of doors that stayed shut. We closed our pre-seed round anyway. Grit and tenacity are things I have never been short of. What kept me going was the mothers, the ones who told us they were left to work out alone whether what they were feeling was normal. The ones who went back to work and found nothing in place for them. Every conversation made it clearer that the gap was never in how well they coped. It was in the system around them. And that is the part I keep coming back to. I have needed a lot of grit to get here. Mothers should not need that same grit just to get through pregnancy, birth and the year after. Resilience is not a healthcare plan. Next month, Matresa launches in the UK. To everyone who has backed us, challenged us, or trusted us with their story, thank you. This is for the mothers who come next. Matresa has made the final of the OPUS ESEY Awards, in The Future of Health category. Winning would help us keep building Matresa along a medical-grade pathway to ensure mothers get access to the right level of maternal healthcare. If you can spare 10 seconds out of your busy morning to cast a vote using this link here 1. Go to- https://lnkd.in/eHMJ3WNf 2. Open The Future of Health category 3.Select Mari-Carmen Sanchez-Morris, Matresa 4.Submit with your name and email Thank you so much 🙏🏻💫
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Natalie Griffith reacted on thisNatalie Griffith reacted on thisThanks for these beautiful biscuits Natalie Griffith and Sarah Brewster Fresh Seed - People & Culture for Creative businesses - they gave us a lovely surprise to start the week after our busiest two weeks of 2026! Thank you so much and rest assured they will be snaffled to mark the end of the week! #biscuitsfortheweekend
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Natalie Griffith liked thisNatalie Griffith liked thisA long but super fulfilling Thursday! I absolutely loved this morning's She Scales event with NatWest and the fantastic data guru Veronica Yusuf. If you're looking for someone who truly knows her stuff regarding data compliance and is able to articulate it in a simple and engaging way - check her out! Big thanks to all those who attended, looking forward to seeing where this community goes 📈 🙌🏻 and a special thanks to Adam Walters for coordinating. Very different vibe in the evening as I headed off to Warwick to watch Question Time being filmed! I was absolutely gutted I didn't get a chance to ask anything, but following the Budget yesterday - I think it's more important now than ever to invest in innovation and female founders in the UK 💵 If you missed out on today's event, not to worry - we have a brilliant Female Founders Unfiltered event next Friday which you can still sign up for 👇🏻👇🏻👇🏻 https://lnkd.in/encQAhVY? Adam Walters, Pam Sheemar CCIB, Harinder Kunor, Kandy Holgate, Gayle McFarlane, Lily Samuels MSc, BSc, SENr, Dalia Molokhia, Diane L King, Victoria Fitzpatrick, Heather Stewart, Nicola Lascelles, Warwick Innovation District
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Natalie Griffith reacted on thisWe did a thing. A really important beautiful thing. It helps games companies diversify and find sustainability and it helps other organisations solve their challenges more playfully. We’re calling it More Than Games.Natalie Griffith reacted on thisHeading west, for today's More Than Games event at the Glasgow Science Centre. The Art of Possible couldn't be a more fitting concept to bring to life what Brian Baglow and I are building to connect games studios with other sectors to solve real-world challenges and innovate more playfully. Looking forward to the discussions + demos from Pure Purpose Limited and Ludus Pax Studios at the Scottish Games Network stand. Big thanks to all the speakers and Stephen Downie for the invite, collaboration and impressive prep. #playfulthinking #morethangames #candoinnovation
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Natalie Griffith reacted on thisNatalie Griffith reacted on thisWe are deeply saddened by the passing of Sir Patrick Stewart. The University of Huddersfield honours and celebrates the extraordinary life and legacy of Sir Patrick Stewart, one of the world's most acclaimed actors and a cherished member of our University community. Born in nearby Mirfield, Sir Patrick Stewart served as Chancellor of the University from 2004 to 2015 and continued his association as Emeritus Chancellor. More than a ceremonial figurehead, he became a passionate advocate for higher education, a dedicated ambassador for the University around the world, and a familiar presence on campus, inspiring generations of students with his warmth, wisdom and generosity. While his remarkable career took him from the Royal Shakespeare Company to iconic roles such as Captain Jean-Luc Picard and Professor Xavier, he never lost sight of his Yorkshire roots. He often described the University as his "home-town university" and played a significant role in the institution's growth and ambitions during a transformative period in its history. His commitment to widening access to higher education, his belief in the potential of young people, and his enduring support for the University leave a lasting legacy that will continue to inspire our community for years to come. Our thoughts are with his family, friends, colleagues and the countless people around the world whose lives he touched. Thank you, Sir Patrick. Your story will forever be part of ours. You can read the University’s obituary here: https://hud.ac/xhj _________________________________________ Image credits, photo five: Guzelian Ltd
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Natalie Griffith reacted on thisNatalie Griffith reacted on thisHeading home from a very welcome holiday in Alicante. I’m basically solar powered so this will get me through the winter. It’s been incredibly peaceful- lots of swimming, reading & playing tennis (I’m terrible and will only play with my immediate family 🙈) Back tomorrow and live here at 12:45 talking to those of you who coach or lead coaching in organisations on the topic of ‘Is your investment in coaching delivering results?’ Please join me if you can 😊
Experience & Education
Licenses & Certifications
Volunteer Experience
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UK Inclusion Support Team Member (West Midlands)
The Scouts
- Present 9 months
Children
Working as part of The Scout Association's UK National Team, helping to inform, guide and implement inclusion policy and programme throughout all of Scouting's touchpoints with young people. Creating and managing robust communications, information and training channels to all Counties, Districts and Groups across the West Midlands.
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Industry Ambassador
SpecialEffect
- Present 14 years 2 months
Health
Dedicated and passionate industry ambassador for disabled gamers' charity SpecialEffect, evangelising about and amplifying the organisation's message, fundraising, and advising the team on promotional and marketing issues for the annual GameBlast fundraising marathon.
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Level Up Partner
Safe In Our World
- Present 11 months
Health
Passionate Partner of the Level Up programme, offering advice, training, advocacy and allyship for all their vital work de-stigmatising conversations around mental health and wellbeing in the workplace across the games industry globally.
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Scout Leader
The Scout Association
- Present 12 years 3 months
Children
Enthusiastic and passionate Scout Leader for Heathcote Hawks Explorer Scout Unit. Responsible for planning the activity programme, co-running group evenings, organising and attending other events, camps and activities, communicating with parents, providing first aid cover, and supporting, developing and inspiring the 20+ young people in the Unit.
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Video Games Ambassador
STEMNET
- 8 years 8 months
Education
An active and passionate Video Games Ambassador for STEMnet, committed to curating, organising and attending activities dedicated to evangelising technology careers for young people of all ages.
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Brood Holder
The Guide Dogs for the Blind Association
- Present 10 years 6 months
Health
Brood Bitch Holder for three breeding guide dogs (two now retired), homing and supporting them through pregnancy, delivery and care of each of their litters up to eight weeks old – guiding over 65 new puppies into the world to be trained as guide dogs. Also regularly promote and fundraiser for the charity as a whole.
Honors & Awards
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Women in Games Award – Career Mentor
MCV Women in Games Awards
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Top 100 Women in Games 2015
MCV
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Best PR Experiential Campaign or Event for Backspace Festival
Fresh Awards
Recommendations received
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LinkedIn User
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