Marie Borgesson liked this
When I was younger, I made a pretty significant contribution to a project. My boss told me, “Your contribution was huge. We’re adding something extra to your next bonus, so you can really look forward to it.”
Naturally, I was excited. $10,000? Maybe $20,000? Actually, considering how much I’d contributed, $50,000 didn’t seem completely unreasonable. Yes, I had quite an imagination back then.
A few months later, I received my bonus statement. This was back when we still got paper payslips. I opened it with great excitement.
$1,000.
My disappointment somehow turned into hatred. 😂
Looking back, $1,000 was a perfectly nice bonus. Nobody had promised me $50,000. I’d invented that number entirely on my own, with a little encouragement from my boss. That was when I learned how dangerous expectations can be.
I’ve seen the same thing happen in game development. Remember when game companies used to launch mysterious countdown websites? A countdown, a cryptic image, maybe a few clues. Players would spend days imagining what incredible announcement was coming. By the time the countdown reached zero, some people had already convinced themselves that their dream game was about to be announced.
Then came the actual announcement. Sometimes it was a perfectly decent game, but it wasn’t the game people had imagined, and the reaction could be brutal. The problem wasn’t necessarily the announcement itself. It was the gap between what people expected and what they actually got.
It happens in business too. People sometimes exaggerate what they can deliver, make bold promises, or bluff a little to get others excited. I’ve seen plenty of that over the years, and sometimes it works. A little confidence can help get a project moving, win support, or convince people to take a chance on something.
The trouble is, people don’t always judge your results against what’s reasonable. They judge them against what you led them to expect. You can deliver something genuinely good and still leave people disappointed. Push that gap far enough, and disappointment can turn into resentment.
I don’t think making bold promises is necessarily wrong. Sometimes you need a little bravado to get things moving. But if you’re going to raise expectations, you’d better be prepared to meet them.
If my boss had simply handed me an unexpected $1,000 bonus, I probably would have been delighted.
He could have bought my gratitude for $1,000. Instead, he spent $1,000 making me hate him.
Quite an achievement, really. 😂