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Having worked with world leading brands & agencies I have developed significant…
Articles by Ben
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It was 20 years ago….
It was 20 years ago….
MMT Digital celebrates its 20th birthday this year. Looking back at that summer in 1999, it feels almost inconceivable…
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Ben Rudman shared thisCouldn't be more pleased to see Rebecca Crook recognised on the Management Today Women in Leadership Power List. The recognition is thoroughly deserved. She sets the standard for how to lead well, delivering real commercial results while genuinely putting people first. Congratulations, Rebecca. We're lucky to have you leading MSQ DX in the UK.Ben Rudman shared thisThe Management Today Women in Leadership Power List celebrates leaders whose impact goes beyond potential and into proven influence, those steering strategy, driving transformation, and shaping the future of British business. This year, our UK CEO Rebecca Crook is on it. As Ben Rudman, Executive Director at MSQ, puts it: "Rebecca doesn't lead through grand gestures. She leads through consistency, accessibility, and a relentless focus on outcomes. She delivers strong commercial results whilst genuinely putting people first." Beyond MSQ DX, Rebecca chairs The Diana Award, supporting over 50,000 young people across 200 countries, and has dedicated over 15 years to voluntary service from mentoring future leaders and championing arts, heritage and culture through her work across multiple boards and community initiatives. Rebecca uses her platform to mentor, to advocate, and to make digital a more welcoming industry for women. We couldn't be prouder to have her leading MSQ DX. Congratulations, Rebecca.
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Ben Rudman shared thisMSQ DX has made its debut in the BVDW Internet Agency Ranking in Germany, and it's straight into the top 20. #6 Platforms #15 Digital Transformation #20 Overall The ranking reflects what we set out to do which is translating digital experiences into commercial and business impact. Thanks to the clients who trust us with the work, and to the team who earn that trust every day. Full ranking here https://lnkd.in/dCwUx6Mr #InternetAgenturRanking #BVDWBen Rudman shared thisErste Teilnahme und direkt in die Top 20: MSQ DX Germany ist erstmals im BVDW-Internetagenturranking 2026 vertreten – und wir sind direkt vorne eingestiegen! In einem Markt, in dem etablierte Agenturen seit Jahren um vordere Plätze kämpfen, können wir stolz auf unsere Platzierungen sein: # 6 Plattform # 15 Digitale Transformation # 20 gesamt Das Ergebnis bestätigt, dass unsere Herangehensweise überzeugt: Wir sprechen die Themen an, die heute für Marketing-Entscheider wirklich zählen – KI-getriebene MarTech-Transformation & digitale Experience mit messbarem Business-Impact – und setzen sie kompromisslos um. Der Markt nimmt das wahr. Dieses Ergebnis verdanken wir unseren Kunden, die uns vertrauen – und dem Team, das dieses Vertrauen jeden Tag verdient. 💛 Danke an beide. 🙏 Hier geht's zum Ranking: https://lnkd.in/dCwUx6Mr #InternetAgenturRanking #BVDW
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Ben Rudman shared thisWonderful to see Rebecca Crook, Mark Rodseth and Skye O'Leary being acknowledged in different categories of the BIMA (British Interactive Media Association) 100 as leaders in their fields. It says a lot about what we are building at MSQ DX and at MSQ. Congratulations to you all.Ben Rudman shared this🏆 The BIMA 100 recognises the top 100 most influential people in digital and tech. We're pleased to announce that three of them are from MSQ DX. Congratulations to our three honourees, named among the leaders, pioneers and change-makers shaping the UK's digital industry: Rebecca Crook, CEO — recognised in CEOs & Leaders (£5m+) for leading the integration of two agencies and the subsequent global rebrand to MSQ DX, doubling UK EBITDA in her first year, and proving that people-first leadership and commercial performance reinforce each other. Mark Rodseth, CTO — recognised as an AI & Tech Pioneer for unifying our engineering function, building Nimbus, our award-winning AI content migration platform, and helping to shape MSQ DX's AI strategy. Skye O'Leary, Digital Strategist — recognised in Young Talent (under 30) for becoming our resident AI expert, supporting adoption across the MSQ group, and guiding clients and colleagues through one of the biggest shifts our industry has seen. What connects all three? A drive to stay one step ahead of where our industry is heading. And a belief that great digital work is delivered by great people, from rising talent to seasoned leaders, all bringing expertise, empathy and ambition to every client challenge. "Just over a year into this role, it's a real honour to receive this recognition, but seeing Mark and Skye alongside me is the real highlight. I talk a lot about building a people-first business, so to see our people recognised in such great company really does show we're building an environment where talent can thrive and grow." — Rebecca Crook, CEO, MSQ DX Congratulations to every BIMA 100 honouree this year, and thank you to BIMA (British Interactive Media Association) for championing the people driving our industry forward. #BIMA100 #MSQDX #TheDigitalImpactCompany
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Ben Rudman shared thisArke is now MSQ DX. 🎉 Excited to share that Arke has officially rebranded as MSQ DX — completing their transition into our global team following MSQ's acquisition in December last year. At MSQ DX, we do one thing: translate digital experience into commercial impact. With over 550 experts across the UK, Europe and the Americas, we're redefining how brands approach digital transformation — making commercial impact, not just delivery, the primary measure of success. That's the platform the Arke team now sits within. Same leadership, same trusted partnerships, same expertise — now with the scale, capabilities and global reach to do even more for clients. Proud of what the Arke team built, and excited for what we'll deliver together. 👉 Read the full press release | https://lnkd.in/eZJsdDNsArke Becomes MSQ DX | MSQ's Global Digital Experience AgencyArke Becomes MSQ DX | MSQ's Global Digital Experience Agency
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Ben Rudman shared thisExcited to welcome Jocelyn B. to MSQ DX in the UK as our first ever Director of AI Collaboration. 👏 This appointment feels timely. Gallup's latest State of the Global Workplace report found that only 12% of employees believe AI has genuinely transformed how work gets done in their organisation — despite significant investment. And that employees are nearly 9x more likely to feel that way when their manager actively supports them through the change. That tells us something we probably all feel: this isn't solely about the technology. It's about people, communication and trust and effectively bringing it all together. Jocelyn brings 20+ years of experience helping organisations navigate exactly that kind of change — and we're lucky to have that expertise in our corner. https://lnkd.in/eA2QRXvKMSQ DX embeds AI with first director of collaboration - DecisionMarketingMSQ DX embeds AI with first director of collaboration - DecisionMarketing
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Ben Rudman shared thisVery pleased to announce that MSQ DX just signed a global MOU with Storyblok. Their first ever. It's a marker of where enterprise content is heading — and who the partners are that can actually deliver it at scale. What we'll do together goes beyond implementation. We embed senior technical specialists inside client organisations — finding where headless CMS and AI-driven content operations create real commercial return, not just cleaner architecture. And when legacy platforms are the barrier, we have Nimbus. Our own AI-powered migration product, built to move enterprises onto modern headless infrastructure faster, cheaper and with less risk than the traditional approach. Barry D'Arcy, VP of Partners at Storyblok, put it well: the goal is turning collaboration into lasting value — connecting local expertise with global reach. That's exactly what this is. Full announcement 👉 https://lnkd.in/dgkFXeR3Ben Rudman shared thisStoryblok has signed its first ever global MOU. With us. The agreement establishes a strategic framework for collaboration across Europe, the UK and the Americas, and signals the future direction of Storyblok's enterprise partner model and the level of trust, capability and regional reach they expect from the partners they build with. Behind the agreement sit 600+ MSQ DX specialists across the UK, Europe and the US, Platinum partner status in Europe and the UK, Enterprise Expert status in DACH, and live Storyblok delivery already running for enterprise clients including Vincotech. Under the agreement, we'll provide strategy, solution design, managed services, ongoing optimisation and embedded consulting, placing senior technical specialists inside client organisations to identifywhere headless CMS and AI-driven content operations deliver the strongest commercial impact. Sitting within that is Nimbus, our proprietary AI-powered content migration product, purpose-built to move enterprises from legacy platforms onto modern headless architecture. It removes the biggest barriers to adoption (cost, risk and timeline) and gives clients a faster, lower-risk path from legacy CMS to commercial impact. "This MOU is a deliberate step in building the global partnership network that underpins our long-term strategy. Together with MSQ DX, we're creating a shared foundation that connects local expertise with global reach, and turns collaboration into lasting value for customers and partners worldwide." Barry D'Arcy, VP of Partners, Storyblok A landmark moment for both organisations, and for the enterprises we work with. Read the full announcement 👉 https://lnkd.in/dgkFXeR3 #GlobalMOU #Storyblok #HeadlessCMS #DigitalTransformation #MSQDX
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Ben Rudman shared thisGreat to see the MSQ DX relationship with Optimizely moving from strength to strength and the ongoing evolution within the AI spaceBen Rudman shared thisMSQ DX are proud to have been awarded Optimizely's Opal Specialist Badge, recognising our team-wide expertise in Optimizely's AI platform. For us, this is validation of something we've been doing for a while now. Our teams have been working with Opal since it went live, building practical solutions that help our clients move faster and deliver better experiences. The specialisation matters because it reflects depth across the business, not just one or two enthusiasts. Combined with our Strategic Global Partnership, back-to-back Customer Choice Partner of the Year awards (voted by clients, which we're particularly proud of), over 70 certifications and five OMVPs on staff, it signals something specific: we don't just understand Opal in theory, we apply it to accelerate real business impact. That's always been the test for us. AI is only worth the investment if it changes outcomes and if our clients can feel the benefit. There's more to come. If you're exploring what Opal and AI-driven digital experiences could do for your organisation, we'd welcome the conversation. #Optimizely #OpalAI #OperationOpal #AITransformation #DigitalExperience
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Ben Rudman shared this🎙️ New Podcast Appearance: The Immortal Life of Agencies I had a great time joining Robin Bonn on the latest episode of The Immortal Life of Agencies podcast. We covered a lot of ground, including what I see as a pivotal moment for our industry: the shift from traditional services towards productised, outcome-based models. We also discussed: 🔹 My journey with MSQ (Peter Reid, Dan Yardley, Charles Courtier, Kate Howe, Bart Michels, Joanna Lyall) and the thinking behind us launching MSQ DX (Rebecca Crook, Florian Frey, Mathias Reinhardt, Eric Stoll) 🔹 Why client-centricity and a focus on brand momentum is key 🔹 How to have better commercial conversations 🔹 The impact of AI and the future of agency talent I truly believe that in a world of disruption, the core role of an agency is more important than ever: "If you go back to what agencies were historically purchased for, their job was to come in with ideas, creativity, and a genuinely different point of view." A huge thanks to Rob for the conversation. 🎧 Listen to the full episode here: https://buff.ly/huo4LHU #AgencyLife #MarketingServices #AI #BusinessModel #Leadership Co:definery
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Ben Rudman posted this🏆 Two awards. Two weeks. One brilliant team. It's been quite a fortnight for MSQ DX. First up, we picked up Kentico's Site of the Year 2025 Commerce Award for our work with Translink— helping them become the first organisation in the world to upgrade from Kentico 12 to Xperience by Kentico, and delivering a brand new e-commerce platform serving over 1.5 million passengers. Then, we were named Optimizely's Customer's Choice Partner of the Year for Digital Experience — a recognition voted for by the clients we work with every day. That one means a lot. Two great platforms. Two fantastic client partnerships. One team that refuses to build anything it can't measure the impact of. Proud of everyone at MSQ DX who made these happen. 🙌 Rebecca Crook Mathias Reinhardt Florian Frey Eric Stoll #MSQ #MSQDX #Kentico #Optimizely #DigitalExperience #Awards #DigitalTransformation #SOTY
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Ben Rudman liked thisBen Rudman liked thisLast week, I was NOT in Cannes. While I wasn't in attendance, I know two themes dominated the conversations and sessions across the week: AI & Trust. Instead, I had the opportunity to spend time with the team at MSQMSQ, speaking with marketers and agency leaders about how AI is reshaping the way buyers discover brands, research solutions, build shortlists, and where LinkedInLinkedIn plays a role in that journey. As I continue to meet with customers, its clear that AI and Trust aren't separate conversations to be had, but two sides of the same coin. AI becomes the interface for discovery, research, and recommendation. Trust becomes the differentiator. AI may help buyers identify who belongs on the shortlist, but trust is still what determines who gets the business. And you can't build trust on an algorithm alone. It's built during the presentation. The conversation after the meeting. The dinner discussion. The moments where people exchange ideas, challenge assumptions and build relationships. In a world that is increasingly AI-driven, business remains deeply human. AI may influence the shortlist. But business still gets done in person. Thank you to the MSQ team for having me! And huge thank you to my LinkedIn partner in crime Natalia UlloaNatalia Ulloa for bringing me along!
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Ben Rudman liked thisBen Rudman liked thisThinking of an insightful, thought provoking 'post Cannes post' is an awful task the monday after. So instead, here's kudos to the gang that I spent the blisteringly hot week with, the talent that made it happen, the agency that got behind it, the partners who were all in - and the Thursday night photobooth for the mems. Smarts spoke on the main Cannes Lions International Festival of Creativity programme: Natalie Moores and Kateryna Sadurska , OLY casually on stage with a show created by the incredible Emma McKernan. Matt Williams kept the entire Croisette on track . Kerri Young and Stephanie Frank bossed it on panels and pods. MSQ kept us cool with a beautiful, inspiring space for the week 'le cafe' (Tamsin James 🙌). and Pippa Arlow cheerleading from base. jusqu'à la prochaine fois, Cannes.
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Ben Rudman liked thisBen Rudman liked thisLuminary launched 27 years ago today! We had hope, naivety and dial up internet. We set out to help small business get online and be part of the new wave of technology and marketing. In many ways, we achieved this and went on to create so much more. There is a lot to celebrate across those 27 years and a lot of people to acknowledge. Thanks to Andy Thompson Adam Griffith, our leadership team and all current and former team members across Australia and Indonesia. To our current and past clients, thanks for your trust and for allowing us to contribute to you and your businesses. We have impact because you allow us to. 27 years is a long time in business and in digital. Proud.
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Ben Rudman reacted on thisBen Rudman reacted on thisFor those who may recall Noel in his newspaper days and also as chairman of The Drum, we are sad to share the news of his loss. Gordon Young has honored his father in the most appropriate way possible with a beautifully written tribute.Noel Young (1939-2026): The ideas man behind the headlinesNoel Young (1939-2026): The ideas man behind the headlines
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Ben Rudman liked thisBen Rudman liked thisWhy do emotional brands win? Because nobody cries over performance marketing — unless they've forgotten their password. Loved speaking at the Marketing Forum in Davos, discussing why winning through emotion matters for every business, in every sector. A massive thank you to Viktoria Anouk Philipp, Khiem Riemer and the team at Richmond Events for putting on an exceptional forum at the beautiful AlpenGold Hotel. #RichmondMarketingForum #Marketing #KeynoteSpeaker #Davos
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Ben Rudman liked thisBen Rudman liked thisGrew up studying the science of art. One of my favorite artists was Salvador Dalí. He challenged people to see things differently. Years later, after spending most of my career in marketing, those two interests have come together. Cause great brands do the same thing. They don't just look different. They make you stop and feel something. That's why I really like new Optimizely. This isn't just about new colors or a new logo. It's about showing who we are today and where we're headed. We're building for a world where AI is changing how marketers work and grow that pipeline! Our brand is bold and challenge status quo. The best marketing has always been part art and part science. And the biggest impact comes from having the courage to see things differently. That’s Optimizely.
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Ben Rudman liked thisBen Rudman liked thisFour years today I started at Optimizely after a stint at Adobe. It’s an OptiVersary. I joined because of the sheer enthusiasm surrounding Optimizely from Carina Conaghan working specifically as an SA with Technology Partnerships. My role progressed to reporting to Jessica Dannemann and taking on a wider remit regarding Partner Enablement for our entire partner ecosystem and a larger team. The company in that time has changed a lot with our AI product taking centre stage over the last year. Thanks to both Carina initially and to Jessica for her support over the last four years - here’s to the next year, no matter what it may hold! And a special thanks to the partner community I support - without your dedication it would make my life a lot more boring / difficult!! #winwithpartners #optimizely
Experience & Education
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MSQ
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Volunteer Experience
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Trustee
The Mango Tree
- Present 9 years 8 months
Children
Honors & Awards
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Top 100 Digital Agency
Econsultancy
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RAR Digital: Best Mobile Agency
Recommended Agency Register
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RAR Digital: Best Software Development Agency
Recommended Agency Register
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RAR Digital: Best Usability Agency
Recommended Agency Register
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RAR Digital: Best Web Design Agency
Recommended Agency Register
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RAR Digital: Best Web Development Agency
Recommended Agency Register
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BIMA Hot 100 : CEO and Leaders
British Interactive Media Association (BIMA)
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Digital Census 2016 - Elite
The Drum
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RAR Digital: Best Analytics Agency in the UK
Recommended Agency Register (RAR)
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RAR Digital: Best Software Development Agency
Recommended Agency Register (RAR)
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RAR: Best Web Development Agency in the UK
Recommended Agency Register (RAR)
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Digital Census 2015 - Elite (51-99 staff)
The Drum
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Best Web Design Agency in the UK
Recommended Agency Register (RAR)
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Best Web Development Agency in the UK
Recommended Agency Register (RAR)
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RAR Digital: Best Software Development Agency in the UK
Recommended Agency Register (RAR)
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RAR Digital: Grand Prix (40-99 people)
Recommended Agency Register (RAR)
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RAR Digital: Best Software Development Agency
Recommended Agency Register (RAR)
This award is particularly important to us as it is one which is voted for by clients and therefore requires an agency to be able actually deliver on the promises that it makes in a pitch
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Kentico Site of the Year - Food & Beverage
Kentico
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Kentico Site of the Year - Financial Services
Kentico
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Catch the latest episode of the Digital Changemakers Podcast, where Ian Whittaker sits down with Claire Brunel, Brand Campaign Manager at EDF (UK), to explore how one of the UK’s biggest energy brands is building trust in a low-attention, high‑emotion category. Claire shares how EDF’s brand platform, “Change is in our power”, turns sustainability into a shared mission and how combining rich customer insight with real-world channels like Out‑of‑Home is helping drive real behaviour change. Listen now now to hear how EDF: 📣 taps into trusted, real‑world channels like OOH to build connections 👛 brings an ‘invisible’ product to life, creating tangible value 🤝 empowers customers to play an active role in the energy transition Listen now on the JCDecaux Marketing Hub or wherever you get your podcasts ➡️ https://okt.to/XuAesW #changemakers #marketinginsight #marketingpodcast
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