Wisdom, Lumen, Perch, Nest, Parliament. Our new product names aren't just brand whimsy. Here's the story behind each one.
Hootsuite
Software Development
Vancouver, BC 537,762 followers
Social moves fast. Hootsuite keeps you ahead.
About us
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
- Website
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https://ow.ly/h3uR50VFTu9
External link for Hootsuite
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion, and Instagram
Employees at Hootsuite
View 2k employees at Hootsuite
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Locations
Updates
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There’s a future where you’ll be able to do everything you do in Hootsuite now — without ever looking at our software. Today, we’re announcing a major step toward that future. While others bolt AI features onto their existing tools and platforms, we’ve rebuilt Hootsuite from the ground up with AI as a foundation, not a feature. Starting today, you can: ✨ Manage everything social from an orchestration layer that makes it all easy as chat. 🔄 Flow real-time social listening insights directly into the AI tools you already use across your organization via MCP connectors. 🚀 Draft, schedule, publish, engage, and measure across all your channels via Hootsuite without spending your day in a dashboard, calendar, or compose box. Hootsuite Social OS is the AI-first operating system for everything social. And it’s here: https://ow.ly/Qop350Zg54x
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LinkedIn is quietly becoming one of the most interesting places to create right now. More creator-native users. More time spent on video. Better performance for visual posts. Give this a swipe to see the signals that tell the story. Then grab your copy of Hootsuite Social Media Trends 2026: https://ow.ly/8rxX50YF4o3\
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Most AI asks you what to do. Agentic AI tells you what it’s already doing to hit your KPIs. In the latest episode of The Social Intelligence Report podcast, we sat down to discuss why the future of marketing isn't about better prompts — It's about building an agentic ecosystem fueled by verified data. If you want decision confidence that scales, you need to stop managing software and start directing intelligence. Watch the full podcast here: https://ow.ly/cC4M50YF4eN
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Ever had a post quietly blow up, racking up views while engagement lags? That’s not luck. It’s how attention-driven distribution works. Algorithms learn from subtle behaviors long before engagement spikes. See what’s changed — and how teams are taking advantage — in Hootsuite Social Media Trends 2026. Get the report → https://ow.ly/xoQq50YCrHi
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Leaders who aren’t using agentic AI yet are still doing the hardest part themselves: sifting through human data for clues about what to do next. On this episode of The Social Intelligence Report, Cara Buscaglia, Tom Fitz, and Michael Brito break down how agentic AI is helping leaders scale without losing the human element. It’s about turning messy cultural signals into board-ready insights. If you want to stop guessing and start knowing, this conversation is for you 👇 https://ow.ly/xu8o50Yzj9l