Gareth Glaser (@garethglaserjr) / X

Everyone should tune in to Ad Tech Ad Talk today, where we have much to discuss, but I'll also be going deep on the pragmatic ramifications of the Stagwell Freestar acquisition (and I think a lot of you are getting this wrong).

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Adtech Adtalk

Hosted by two ad industry renegades, this is where the buy side and sell side drop the jargon and get real. Come with what you always wanted to know about the other side — stay to see what happens...

can someone explain to me why if identity resolution moves server side it can't just happen in the bidding systems? why do we need all of this mess in the middle? time, money, compute, duplication, gareth's rage, it would great if we had less of all of these involved in our

I'm going to pick on someone because I just got triggered -- Ad Tech of the last 20 years has been obsessed with "whose side are you on? the advertisers' or the publishers'". I'm here to tell you that this is marketing bullshit. There are no sides. There is efficiency and

Can someone flesh out a beastly net neutrality argument for why browsers aren't allowed to modify the content publishers want to transmit to users?

A meta programmatic take -- agentic decision making will not cause "disruption" in methodology, rather the primary outcome of agents doing people's jobs will be price to value exposure. Depending on what you think of programmatic today, agentic decision making serves as a mirror

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