25% of CTV bid requests can’t be trusted.
“Other” ≠ a strategy. It’s a symptom.
Alex White, COO @peer39, breaks down why CTV needs program-level authentication to restore trust and value.
🔗
- 25% of CTV bid requests can’t be trusted. “Other” ≠ a strategy. It’s a symptom. Alex White, COO @peer39, breaks down why CTV needs program-level authentication to restore trust and value. 🔗
Same trust problem shows up in creator/influencer buying. "Reach" and "engagement" get gamed just like inventory signals. Verification at the content level — not just the creator level — is where this has to go.
Wild number - but not shocking. CTV scaled faster than its infrastructure. With 123M+ streaming homes and ad spend racing toward $44B, program-level authentication isn’t optional anymore - it’s how you keep targeting sharp and trust intact.
