Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact.
Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that.
Let’s make brand the most measured signal in advertising.
🔗 Read more:
- Brand is advertising’s biggest growth driver — yet <10% of digital campaigns measure brand impact. Armen Adjemian, CEO & Co-Founder @DISQO, says it’s time to change that. Let’s make brand the most measured signal in advertising. 🔗 Read more:
Couldn’t agree more 👏 If brand is the biggest growth driver, it deserves better metrics. At UpSpends, we track how transparent, value-based ads double retention and build long-term brand lift. Let’s measure what actually moves people. #AdTech #BrandGrowth