KinPath
What is KinPath
Every brand has a story. For KinPath, that story is one of hope, trust, and new beginnings. We had the privilege of bringing their mission to life, handling everything from naming and branding to the complete web design and development.
The result is a welcoming and intuitive platform that guides intended parents and surrogates on their journey.
Brand Name
We led the rebranding process from start to finish. The client wanted a name that stood out and captured the essence of the organization in a simple, memorable way. This lead us to KinPath — "kin" for family by blood or bond, and "path" to reflect the journey clients take.
Design
The website has a clean, modern layout with generous white space, soft colors, and clear typography. The client wanted something calm, welcoming, and professional — well-suited for a service as personal and complex as surrogacy. Navigation is simple and intuitive, with structured content and strong calls to action. The imagery focuses on warmth and connection, and the design adapts smoothly across devices. It’s a human-centered experience that builds trust.
Typeface
We used Figtree in Regular, Bold, and Semibold weights. Its rounded, modern shapes fit the clean layout and soft color palette, adding a quiet confidence to the tone. It’s approachable but professional, easy to read across devices, and doesn’t compete with the content — just supports it.
Color Palette
The palette leans on warm whites and gentle browns, with muted accents like pale blue. It’s calm, clean, and intentionally understated — designed to feel warm without tipping into sentimentality. It supports the content and reflects a sense of care and professionalism.
Branding & Web Design: Elizaveta Khristova, Leona Rega
Art Direction: Leona Rega
Web Development: Alejandro Meschini
Project Management: Hanna Pylypenko