Privacy Policy

Notice at Collection (What We Collect and Why)

How We Collect and Use Your Personal Information

(I) How We Collect Your Personal Information

1. Your account and identity information: name, billing and shipping address, email address, and phone number used to complete the order.
2. Your order and transaction information: product model in the order, order currency and amount, number of orders, and transaction time.
3. If you register on our website, your registration name and password will also be collected.
4. Your usage behavior and log information on our website: pages visited, browsing path, click behavior, time spent, and which channel you used to reach our website.
5. Your feedback and interactive content on the website: customer service chat records, email correspondence, questionnaire responses, product ratings and reviews.

(II) How We Use Your Personal Information

1. Provide products and services: create and manage user accounts, process orders, payments and shipments, provide after-sales support, manage subscriptions and membership benefits, etc.
2. Product/service recommendations.
3. Security and fraud prevention.
4. Customer support and communication.
5. Improve products, services, and user experience.

(III) Other Rules and Exceptions for Collecting and Using Personal Information

1. Please understand that as our business develops, we may adjust and change our functions and services. In principle, when new functions or services are related to the functions or services we currently provide, the personal information collected and used will not exceed the original processing purpose. In scenarios where the processing purpose is exceeded, we will again notify you and obtain your consent in accordance with laws and regulations through page prompts, interactive processes, and agreement confirmations.
2. Exceptions

• Directly related to national security or national defense security;
• Directly related to public security, public health, or major public interests;
• Directly related to criminal investigation, prosecution, trial, or enforcement of judgments;
• Necessary to protect your or other individuals' important lawful rights and interests (such as life and property security), but it is difficult to obtain your consent;
• The information has been disclosed to the public by yourself;
• The information is obtained from legally public channels, including news reports and government information disclosures;
• Necessary for signing and performing a contract at your request;
• Necessary to ensure the safe and stable operation of the Services, such as discovering and handling product or service failures;
• Other circumstances stipulated by laws and regulations.

How We Share, Transfer, and Publicly Disclose Your Information

1. Sharing

2. Cookies, Analytics and Marketing Tools

Web browser opt out:

• We may sell personal information for monetary compensation.
• We may “sell” or “share” certain identifiers, device/activity data, and cookie IDs with advertising/measurement partners for cross context behavioral advertising (as defined by some U.S. laws). You can opt out at any time via our “Do Not Sell or Share” controls and by using our cookie settings. We do not sell or share sensitive personal information and do not knowingly sell/share personal information of users under 18.

3. Transfer:

4. Public Disclosure:

5. Exceptions to Obtaining Authorization and Consent in Advance When Entrusting Processing, Sharing, Transferring, and Publicly Disclosing Personal Information

How We Protect Your Personal Information

1. Data security technical measures

2. Administrative measures:

3. Incident response: if personal information security incidents such as data breaches occur, we will immediately take remedial measures and notify you and relevant regulatory authorities in accordance with laws and regulations.

4. However, it should be noted that the internet environment is not 100% secure, and it cannot be confirmed whether communications are fully encrypted when communicating with others via email, instant messaging, social software, and other services. Therefore, we recommend that you set complex passwords when using these tools and do your best to protect information security. We will also endeavor to ensure or guarantee the security of any information you send to us. Although we will do our utmost to protect your personal information, when you transmit personal information between you and us, the relevant risks are still borne by you.

How We Store Your Information

1. Location of stored information

In principle, personal information collected and generated by us within a certain region will be stored within that region (for example, the EU, the United States, China, etc.). However, you understand and agree that because we may provide products or services through global resources and servers, your personal information may be transmitted and stored on servers that comply with the laws and regulations of your region and data compliance and security requirements. No matter where your personal information is transmitted, we will fulfill cross-border data compliance obligations in accordance with applicable laws and take appropriate measures to ensure that your personal information receives protection consistent with this Policy.

2. Retention period of stored information

How You Can Understand and Control Your Personal Information

(I) Under the applicable data protection laws of your country/region, you may have one or more of the following rights:

1. Access, obtain, correct, and delete your personal information

2. Change or withdraw the scope of authorization

3. Account cancellation

4. In the following circumstances, we will be unable to respond to your request:

(II) How to exercise your rights:

Your Privacy Rights

A. California Privacy Rights (CCPA/CPRA)

• Notice of collection: See above for categories, purposes, and sources.
• Rights: Access, correction, deletion, portability, opt out of sale/sharing, limit use of sensitive personal information No discrimination for exercising rights.
• How to exercise/opt out: You may exercise these rights by emailing us at store@creality.com or following the instructions in the “Contact Us” section. Please note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
• GPC: We process browser based opt out signals where required.
• No Financial Incentives. We do not offer any programs that would be considered a “financial incentive” under U.S. state privacy laws.
• California Shine the Light. If you are a California resident, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an e-mail, or write to us at the address listed in the Contact Us section with “Shine the Light” in the subject line of your communication.
• California Sensitive Personal Information Disclosure. We do not collect any categories of sensitive Personal Information.

B. Other U.S. State Privacy Rights

• Access and Disclosure. You can request, up to two times every 12 months, that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected the Personal Information, the categories of Personal Information we sold or disclosed, the business or commercial purposes for collecting, selling, or sharing your Personal Information, the categories of third parties with whom we shared the Personal Information, and the specific pieces of Personal Information we collected about you. You also have the right to request a portable copy of your Personal Information.
• List of Third-Party Recipients. If you live in Oregon or Minnesota, you have the right to request a list of specific third parties to which we disclosed Personal Information. If you live in Delaware or Maryland, you have the right to request a list of the categories of third parties to which we disclosed Personal Information. You can find the categories of third parties in the Notice at Collection table above in Section 1.
• Correction and Deletion. You can request that we correct or delete Personal Information that we have about you, subject to certain exceptions allowed under applicable law.
• Do Not Sell or Share My Personal Information (Opt-out of Targeted Advertising). Under certain U.S. State Privacy Laws, you may be able to request that we not sell, or share for targeted behavioral advertising, your Personal Information. We may sell, share, and use for targeted advertising the following categories of Personal Information to companies that provide marketing and advertising services to us, as well as advertisers that place advertisements on the Site: Demographic Information, Device, Internet, and Network Activity Information and Online Identifiers, General Location Information, and Inferences. You can request that we not sell or share your Personal Information by sending an email to store@creality.com with your request following the instructions in the “Contact Us” section. Please note that any opt-outs through these tools are specific to the device and browser you are using, so you should opt-out for each web browser and on each device you use. Your opt-out preferences will be deleted any time you clear your web browser’s cookie cache. We recognize Global Privacy Control (GPC) signals broadcast from web browsers as a valid opt-out request where required by applicable law. Please note that the GPC will apply only to the browser you are currently using. We do not respond to “Do Not Track” signals. If your GPC signal conflicts with an advertising preference you have selected directly on our website, your explicit selection will take precedence. We do not recognize the “Do Not Track Signal.”
• Opt-out Preference Signals/Global Privacy Control. You have the right to submit a request to opt-out of the selling and sharing of Personal Information through an opt-out preference signal. If you use an opt-out preference signal we will apply the opt-out to the device or browser which sends the opt-out preference signal and to any consumer profile associated with that browser or device, including pseudonymous profiles. You can use an opt-out preference signal by downloading a supported browser or extension. If known, we will also treat the opt-out preference signal as a valid request to opt-out of sale/sharing for the user. Some browsers allow you to send a Do Not Track signal, an older request to block tracking of users by third parties. We may not honor these older signals.
• Right to Opt-out of Profiling. Under certain U.S. State Privacy Laws, you have the right to opt out of Profiling, as applicable, in furtherance of decisions that produce legal or similarly significant effects. We do not Profile in a manner that would result in legal or similarly significant effects and as such do not offer this right.
• How to Submit a Request. You may exercise these rights by emailing us at store@creality.com or following the instructions in the “Contact Us” section. Please note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
• How We Verify Your Identity. Whether you submit a request directly on your own behalf, or through an authorized agent, we will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information.
• In response to verified requests to access, disclose, correct, and delete, we will confirm receipt of this request within 10 business days of receipt of the request where required by law.
• In response to verified requests for access and disclosure or a portable copy of your Personal Information, we will disclose and deliver the required information to you free of charge within 45 days after receiving the verifiable consumer request. We may extend this time period to deliver information once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Following verification of your request to delete, we may require you to separately confirm that you want your Personal Information to be deleted. We will delete the information within 45 days of receiving a verifiable consumer request (subject to certain exceptions). We may extend this time period once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Following verification of your request to correct, we may require you to provide documentation, if necessary, to rebut our own documentation that the Personal Information is accurate. If we determine, based on the totality of the circumstances, that the information is not accurate, we will respond to the request by correcting the information, deleting the information (if deletion of the information does not negatively impact you), or providing you with the name of the source from which we have received the alleged inaccurate information (if we are not the source). We will correct the information within 45 days of receiving a verifiable consumer request. We may extend this time period once by an additional 45 days when reasonably necessary. We will provide notice of the extension within the first 45-day period.
• Authorized Agent. You can designate an authorized agent to submit requests on your behalf. However, for requests to know, delete, and correct we will require written proof of the agent’s permission to do so and we will need to verify your identity directly. If you would like to designate an authorized agent to submit a request to know, delete, or correct Personal Information on your behalf, please email us at [add email] to verify your identity and provide written proof of permission. Once verified, your authorized agent may act on your behalf. When submitting the request, please ensure the authorized agent identifies himself/herself/themselves as an authorized agent.
• Appeals. You may have a right to appeal decisions concerning your ability to exercise your consumer rights. Please contact us at [add email] to request an appeal concerning decisions on your consumer request.
• Users Under 16. Note that the Services are not intended for users under the age of 16. We do not knowingly collect or sell Personal Information from anyone under the age of 16. Please see our section on How We Protect Minor’s Information below for more information.
• No Discrimination. We will not discriminate against you because you made any of these requests. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

How We Protect Minors' Information

International Data Transfers

How This Policy Is Updated

How to Contact Us