Pool Builders: Why Google Maps Stops Showing You Outside Your Town
From Sohail Farooq’s YouTube channel. Watch the original video for its context and date.
Guides
Step-by-step playbooks.
Long-form, action-oriented guides. Each one is a complete playbook with prerequisites, outcomes, and numbered steps. Hand them to your team and they can execute tomorrow.
TopicsLocal SEOWebsite SEOGoogle AdsWebsite DesignReviews & ReputationStrategy
Most useful playbooks
Start with the fundamentals.
The three guides our clients reference most. Each one is a complete playbook from prerequisites to execution.
Featured
Local SEO· Beginner
Local SEO for Home Services: A Five-Week Working Plan
Build a documented local-search foundation: a verified profile, useful service pages, accurate listings and an honest review workflow. Includes weekly deliverables and checks.
6 min read
Read guide 
Featured
Google Ads· Intermediate
Google Ads for Home Services: A 60-Day Testing Plan
A practical campaign testing plan: define suitable jobs, verify conversion tracking, control targeting and evaluate qualified opportunities before increasing spend.
7 min read
Read guide Prefer to watch?
The playbooks, in video.
The same tactics, walked through on video. Straight from our YouTube channel, updated automatically with every new upload.
How to Get More Google Reviews | The 4 Sentence Script That Works on Every Job (2026)
From Sohail Farooq’s YouTube channel. Watch the original video for its context and date.
One Bad Review Costs You 19 Good Ones | Here Is the Exact Reply (2026)
From Sohail Farooq’s YouTube channel. Watch the original video for its context and date.
Every guide
The full library.
Each guide includes prerequisites, expected outcomes, and numbered steps you can execute today.
01
Local SEO·Beginner·6 min read
Local SEO for Home Services: A Five-Week Working Plan
Build a documented local-search foundation: a verified profile, useful service pages, accurate listings and an honest review workflow. Includes weekly deliverables and checks.
02
Google Ads·Intermediate·7 min read
Google Ads for Home Services: A 60-Day Testing Plan
A practical campaign testing plan: define suitable jobs, verify conversion tracking, control targeting and evaluate qualified opportunities before increasing spend.
03
Reviews & Reputation·Beginner·6 min read
A 90-Day System for Honest Customer Reviews
Build a consistent review process with neutral invitations, sensible reminders, professional responses and a monthly check. Includes templates and realistic measurement.
Why these are different
Real playbooks, not theory.
Most marketing guides are 4,000 words of fluff that send you to a paid course. Ours are the actual playbooks we run for paying clients, given away for free.
Real client work
Every step has been executed for a real paying client. Examples from FS Landscaping, Tru-Scapes, Poseidon's Custom Pools, Truscapes Deck Lighting, and others.
Numbered, sequenced
No 'just do SEO' fluff. Each guide is week-by-week or step-by-step with concrete actions, not abstract principles.
Done in a fixed window
Each guide states exactly how long it takes to execute. Most are doable in 4-6 hours per week over 4-6 weeks.
Newsletter
New guides, monthly.
We ship a new long-form guide once a month. Subscribe and we'll send it to you the day it's published.
Want this run for you?
Same playbooks, executed for you.
Free 30-minute call. We'll walk through which guide applies to your business and what executing it for you would look like.
30-min strategy call·No obligation·Free