Explore resources built to help you succeed.
Webinars
Webinar
Turning Intent to Action in the AI Era
AI has rewritten how buyers research software. There are fewer touchpoints, less visibility,...
Quarterly Innovation Event
Winning with Trust in AEO
Marketers know G2 as the number one destination for software reviews, vendor profiles, and...
Webinar
AI, Agents, and Advertising: Your Marketing Plan for 2026
You’ve built strong campaigns. Optimized your channels. Dialed in your mix. But the way buyers...
Quarterly Innovation Event
Drive Brand and Demand with AEO
Join us to see how G2’s latest innovations turn visibility into pipeline — helping you capture...
Reach 2025
How to Win the Answer in the AI Search Era | Reach 2025
In the age of AI-driven search, the answers we see are increasingly powered by human...
Reach 2025
The State of Agentic AI | Reach 2025
Agentic AI is redefining the future of SaaS. In this engaging panel discussion, CEOs from...
G2U Edge
Webinar
Activate Your Brand Blueprint
At our last Quarterly Innovation Event, we revealed the blueprint for building a brand that...
On-Demand
From Discovery to Decision: New Solutions to Win More Buyers
Buyers do most of their research before they ever talk to sales. That’s why G2’s latest...
On-Demand
Mini Masterclass: Reviews for the AI Buyer Era
Fresh findings from the 2025 G2 Buyer Behavior Report, why recent reviews matter most, and how...
On-Demand
Profile to Pipeline: Turn Your G2 Profile Into a Demand Driver
You’ve got a great story — let your G2 profile tell it.
On-Demand
Mastering Review Generation: From Strategies to Certification
In our latest What’s New at G2, we highlighted key innovations that bridge the gap of G2...
On-Demand
Better social content started with a review.
See how you can maximize your G2 Content Subscription investment. Watch Allie Leddon from...
Guides & Tips
eBook
Build Your Brand for the LLM Era
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re...
eBook
Reviews-to-revenue-big-book
This book is your field guide to the new rules of software buying. Where AI search leads the...
eBook
Unlocking Customer-Led Growth with Reviews
Winning in SaaS isn’t only about building great products—you’ve got to make sure you’re...
eBook
Intent Data 102: Advanced Buyer Intent Tactics for Sales and Marketing Roles
Learn sales strategies to personalize outreach, demand gen tactics to optimize targeting, and...
eBook
Intent Data 101: The Marketer’s Guide to Identifying and Targeting In-Market Buyers
You know the challenge: 95% of your market isn't ready to buy. How do you find the 5% who are?
eBook
5 G2 Moves to Power Growth in 2024
Want to turn G2 into your growth engine for H2 2024? Our guide reveals 5 tactics to use...
Success Hub
How Long Does it Take for Software Reviews to Become Visible in AI Answers?
Every software vendor investing in reviews wants to know the same answer: How long until those...
G2 Profile
What AI Learns From Your G2 Profile: An Analysis of 13.6M AI Answers
Less than two months ago, we revealed how paid G2 Profiles get cited 2x more often by AI than...
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G2 Reaches Millions of People Monthly — Yet 80% of Products Get More AI Citations Than Pageviews
When it comes to software buying decisions, AI has already overtaken humans as consumers of...
Artificial Intelligence
G2 Paid Ads Lead to 19x More AI Citations. We’re Not Sure Why.
We recently made an interesting discovery. Paid Ads on G2 seem to correlate with higher AI...
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G2 Profile
Why Paid G2 Profiles Earn 2x the AI Citations as Free Ones
The median paid G2 Profile earns 806 AI citations over 180 days. Free listings: 8. That's a...
G2 Buyer Data Insights
Are Your G2 Reviews Answering the FAQs Buyers Ask?
Yes, our web traffic has grown by 20%. Yes, G2 is being increasingly cited by AI LLMs for B2B...