In the competitive world of e-commerce, success is not just a matter of chance. To unleash the full potential of your online store, you need to have the secret weapons that will help you attract, convert and retain customers.
Fortunately, in this arsenal of marketing tools you will find everything you need to take your e-Commerce to the next level.
Forget about limitations and find out how:
- Attract qualified visitors who are really interested in what you offer.
- Convert those visitors into captivated customers with irresistible offers and memorable shopping experiences.
- Build customer loyalty so they come back for more and become your best ambassadors.
- Analyze your performance in real time and make smart decisions based on concrete data.
- Embark on this journey to e-Commerce success and discover the 15 best marketing tools that will help you achieve your most ambitious goals.
Get ready to transform your online business and conquer the market!
The 15 best marketing tools for e-commerce
The main objectives of e-commerce marketing tools are to attract traffic to the online site, convert those visitors into customers and retain them after the purchase.
This involves a whole cycle and that is why the tools range from facilitating marketing via SMS, Whatsapp and other channels, to obtaining metrics to analyze and make the right decisions.
Below, we tell you which are the most powerful tools existing so far in the market and their qualities.
1. ActiveCampaign
ActiveCampaing is a powerful platform for automating the customer experience and facilitating effective connection and communication.
It automates many marketing, sales and support processes, with email, SMS and multichannel tools, CRM, integrations (more than 900), forms, library with learning resources and more.
It has a 14-day free trial and customized plans from $29 (individual entrepreneurs) to $259 (companies).
2 Brevo
Brevo is a great tool for both marketing automation and e-commerce, it focuses on creating deep connections and has a very intuitive platform.
It stands out for its capabilities to automate email marketing, with which you can reach the inbox of your customers, send targeted messages and also use WhatsApp. In addition, there are its subscription forms, reports and free Brevo Academy courses,
It has a free plan and others tailored to different needs starting at $25 per month.
3. ScriptMe
ScriptMe is an automated transcription, translation and subtitling service, so it's great for creating content.
With this software you can create great looking text and subtitles for product videos or video advertising campaigns. It supports more than 30 languages and the subtitles will be perfect with its powerful editor.
And the best thing is that everything is done in just a few minutes. ScriptMe offers free trial, pay per hour audio or video $29, or subscription plans starting at $45 per month.
4 Adobe Commerce
Adobe Commerce is one of the most complete tools and responds to changing needs, whether it is starting a digital venture or providing advanced tools to automate and evaluate workflows.
It has applications, capabilities and services, including management systems for marketing teams to deliver personalized experiences, order management, inventory management and customer segmentation.
It offers data to analyze the customer journey, product analysis, and versatile reports with predictive intelligence. Its pricing is personalized and is obtained by submitting an online form.
5. Doppler
Doppler is another of the most complete marketing tools with which you can create email marketing campaigns, personalize messages, segment customers, create forms, design workflows and more.
With its template editor you can create attractive emails, add images, texts, videos and has social media buttons. In addition, generate list of more effective topics, and advanced reports in real time, among many other features.
It has a free trial of unlimited campaigns to 500 contacts for 90 days, and different prices per number of contacts, emails or credits.
6. Google Analytics
Google Analytics is full of information. It makes it easy to generate metrics and analyze the website to understand why customers came, what they want and how to keep attracting more.
Its information makes it easier to improve conversions of web visits into sales, optimize product or service descriptions and perform a complete tracking of the behavior of web visitors.
It has a free plan and another premium plan called Google 360, payment fees depend on usage.
7. Kissmetrics
Kissmetrics, is a popular SEO analysis tool, it tracks in real time the people who enter your website to know what motivates them to make different conversions.
It allows you to track preferences, what they buy and abandonment. An interesting capability is its integration with top apps, so you can find the top spenders and their features.
It has free trial, plans starting at $25.99 per month or you can opt to pay as you go.
8. Microsoft Clarify
Clarity, is free to use and allows you to know how customers and users interact with your website.
With its information, it is possible to detect the difficulties that people experience when reading the content of your website, searching for information and buying a product or service.
It works with heat maps, consisting of visual representations that reflect the areas of the website where users click frequently. Session recordings are also made, to appreciate in a real-time video the interactions of people with the web.
9 Hotjar
Hotjar is another robust e-commerce marketing tool. It allows you to see conversion flows, quickly detect where most people leave the site and the reasons for abandonment.
It also works with heat maps and you can see where visitors click, which sections of the website they disregard and much more metrics information for analysis and accurate decision making.
It has free version and plans from $32 per month.
10. Campaigner
Campaigner is software focused on email marketing, it has many advanced features with which it is possible to increase your web traffic and create loyal customers.
It also makes it easy to create attractive marketing campaigns, segment and personalize emails and much more.
You can experiment with over 60 features for 30 days, then opt for one of their plans starting at $59 per month.
11. Omnisend
Want a great email marketing solution? You can explore what it has to offer Omnisend, has SMS, push notifications and much more to increase traffic to your website.
It is an intuitive and easy to use platform to automate marketing and integrate with hundreds of e-commerce tools, with a single click.
It has free plan to explore or do business and with payment from $16 per month.
12. WooCommerce
If you are a WordPress user you can explore WooCommerce, includes basic e-commerce functions to sell any type of product or service.
Among other things, it allows you to place and edit all products, in case there are similar products, it is possible to duplicate them and highlight the differences between them. It has many payment options, so it reduces the chances of abandoned carts.
In addition, functions to reactivate abandoned cart, monitoring of each order and more. This tool is free and open source, however, there are some costs for launching a store and they are variable.
13. Searchspring
Searchspring is an intelligent search and product marketing tool. It allows you to create and schedule campaigns, add personalized landing pages, apply merchandising rules and communicate with shoppers.
It also offers features to create a personalized experience, automatically suggests frequently purchased products together, facilitates in-depth product analysis and much more.
It offers different plans, with the basic plan starting at $599 per month.
14. Klarna for Business
Another one of the best marketing tools for e-commerce is Klarna. It was designed to make it easier for companies to attract, convert and retain customers.
Highlights include flexible payment options, an editor that provides a complete customer journey from initiation to conversion, and tools for engaging campaigns.
Pricing varies according to customer location.
15. Smarter Contact
Smarter Contact is a platform for finding customized solutions for different industries. It offers proven marketing campaign techniques to increase sales using a text and voice messaging CRM.
These text-to-speech campaigns can be custom created and scheduled with multiple templates and launched in minutes. And once executed, analyze performance through comprehensive reporting.
Additionally, it integrates seamlessly with different applications to automate tasks and save time. Business and enterprise plans are available starting at $149 per month.
Conclusions; Marketing tools for e-commerce
We have presented some of the best e-commerce marketing tools, they are designed to carry out workflows efficiently and save time and money.
When choosing one that works for you, take into account the technical skills needed to use it, compatibility and budget.
Do you know any of the tools in our top 15? Write to us, we'd love to hear about your experience.
If you are facing a more demanding audience or intend to do business with other companies, I recommend you visit Top 10 B2B marketing tools.
