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Meet the Team Behind Roulette77

Roulette77 is created by an international team of authors, editors, linguists, SEO specialists, designers, developers, partnership managers, and support specialists. Each team is responsible for a different part of the process: from finding topics and preparing page structures to writing, localisation, fact-checking, partner selection, publishing, and ongoing content updates. We work across different markets and languages, but all our teams are connected throughout the process from the first idea to launching a new product, publishing a page, or answering a user’s question. Let’s take a closer look at the people behind Roulette77 and how our specialists work together to build the product.

20+ team members
69 languages
148 countries and markets
300+ published articles
1,500+ casinos reviewed
500+ roulette games in our catalogue

Andrew Shepard Head of product

Roulette77 should be useful not only when someone is looking for a casino. Our job is to give people the tools, data, and clear explanations they need to understand roulette for themselves, compare their options, and make better-informed decisions when they play.

Editorial & Quality Board

The members of the Editorial & Quality Board are the backbone of Roulette77 and have been with the project from the beginning. They define the development roadmap and decide what we cover and how we approach it. The Board helps shape new topics and products, approves the approach to key content, and sets the standards followed by the rest of the team. Fact-checking is another important part of its work. The Board reviews roulette rules, payouts, RTP, house edge, probabilities, game features, casino information, and other data where accuracy is particularly important.

Andrew Shepard Head of product
Chris Mwangi Head of content department
Anna Talanska Business development
Vitalii Klymenko Editor-in-Chief

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Content & Localisation Team

The Content & Localisation Team creates and maintains Roulette77 content across 69 languages. The team works on educational roulette content, game reviews, casino and payment method reviews, guides, rankings, and other pages across the site. Our editors gather information, check local sources, structure content, and explain complex topics in clear language. We have four Content Editors responsible for localisation in our main languages, while for other languages we work with part-time freelance specialists.

Serhii Kortenko Lead English Content Editor
Oleksandr Truba Lead German Content Editor
Ihor Popovych Lead Spanish Content Editor
Valentyna Popovych Lead French Content Editor

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SEO Team

The SEO Team helps us understand what information users are looking for and which pages can be useful to them. Before a new piece of content is created, the team analyses search demand, competitors, user questions, and existing content. This research is used to shape the page structure, keyword strategy, and recommendations for editors. After publication, our SEO specialists monitor page performance, work on internal linking, indexing, and technical SEO, and identify content that needs to be updated or expanded.

Felix Teschner Head of SEO
Nora Veldkamp Link Building Specialist

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Design & UX Team

The Design & UX Team is responsible for how Roulette77 looks and how easy it is for users to interact with the site. The team designs pages, navigation, casino cards, tables, filters, forms, calculators, and other interactive elements. For new formats, our designers create prototypes and plan the user journey before development begins. The team also maintains Roulette77’s visual system, including graphics, illustrations, components, and a consistent approach to design across different localised versions of the site.

Michael Hovland Head of Product Design
Daria Henschel UI/UX Designer
Alex Nyberg Graphic Designer

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Community Support Team

The Community Support Team communicates directly with Roulette77 users. Our specialists answer questions about the site and our products and help with Roulette77 Tournament participation, results, and prize payouts. The team also receives reports about technical issues, page errors, outdated information, and other situations that need to be reviewed. These requests are passed to the appropriate team — editors, developers, partnership managers, or designers. Recurring questions and user suggestions also help us identify what needs to be improved.

Olivia Wetherby Community Manager
Tobias Eberle Support Specialist

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Casino Partnerships Team

The Casino Partnerships Team works with casinos and operators featured on Roulette77. The team reviews partners and collects the information needed for our reviews and rankings, including availability in specific countries, payment methods, currencies, deposit and withdrawal conditions, bonuses, customer support, and the availability of roulette games. For ranking pages, our managers help select partners according to the Roulette77 methodology and check whether they are suitable for a particular market. The team also stays in contact with partners and informs editors about changes that need to be reflected on the site.

Petra Veldman Head of Casino Partnerships
Milan Eberhardt Partnership Manager

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Web Development Team

The Web Development Team is responsible for the technical implementation and stable operation of Roulette77. The Frontend Developer works on pages, components, forms, tables, interactive blocks, and other elements users interact with. The Backend Developer is responsible for server-side logic, databases, the CMS, integrations, and internal systems. The team also develops new features, fixes technical issues, and works closely with the Design & UX Team to launch new pages and tools.

Andrew Lenzner Chief Technology Officer
Tomas Brenner Frontend Developer
Adrian Kessel Backend Developer
Mara Hensler QA Engineer

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External Experts & Authors

Not all Roulette77 content is created exclusively by our in-house team. For certain tasks, we work with external authors and specialists with relevant experience. They may help verify mathematical calculations, terminology, information about casinos and game providers, local market specifics, or other topics that require additional expertise. Before publication, this content goes through the same editorial process as content created by our internal team.

Christian Kaisan Professional Roulette Player / Casino Industry Expert

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How Roulette77 Works: From Idea to Publication

A single Roulette77 page may involve editors, SEO specialists, designers, partnership managers, developers, and the support team. The process does not end when we hit “Publish”. We monitor page performance, collect feedback, and return to the content whenever new information becomes available.

Step 1 Developing the Idea Editorial & Quality Board

The process starts by defining the task. The Board decides which topic needs to be covered, what user problem the page should solve, and which format is best suited to it. At this stage, we also define the main requirements for the content and identify the teams that need to be involved.

Result:
A clear concept and task for the team.
Step 2 Analysis SEO Team

The SEO Team researches the topic before work on the page begins. The team analyses search demand, keywords, competitors, user questions, and existing Roulette77 content. This helps determine what information needs to be included and how the page should be structured.

Result:
Keyword research, analysis, and a recommended structure.
Step 3 Design Design & UX Team

Our designers determine how users will interact with the page and how the information should be presented. The team designs the structure of content blocks, tables, cards, filters, forms, and other components. If a new format or feature is required, a prototype is created first.

Result:
The design and structure of the future page.
Step 4 Writing & Localisation Content & Localisation Team

Editors gather information and create the content according to the approved structure. For localised versions, we check not only the text and terminology but also currencies, casinos, payment methods, rules, and other information specific to the target market.

Result:
A complete localised draft.
Step 5 Fact-Checking Editorial & Quality Board

The completed content goes through a separate review of key facts. The Board checks rules, payouts, RTP, house edge, probabilities, roulette game features, casino information, and other claims that need to be verified before publication. Inaccuracies and disputed points are returned to the content team for revision.

Result:
Verified information and a list of required edits.
Step 6 Final Edits Content & Localisation Team

Editors make the changes identified during fact-checking and carry out a final review of the page. The team checks the logic of the text, terminology, local data, links, and the clarity of the wording once again.

Result:
The final version of the content.
Step 7 Partner Selection Casino Partnerships Team

If a page includes casinos, the Partnerships Team reviews and selects relevant options according to the Roulette77 methodology. We consider casino availability in the specific market, payment methods, deposit and withdrawal conditions, roulette game availability, and other important criteria.

Result:
A verified list of partners and up-to-date information about them.
Step 8 Development & Publishing Web Development Team

Developers build the final page, integrate the content, and implement the required components. Before publication, we check how the page works across different devices and verify that tables, buttons, forms, and interactive elements function correctly. After the technical review, the page is made available to users.

Result:
A published Roulette77 page.
Step 9 Collecting Feedback Community Support Team

After publication, the Support Team collects user questions, error reports, and suggestions. The team identifies the type of issue and passes it to the specialists who can resolve it. This may involve content edits, technical bugs, casino-related questions, or suggestions for new features.

Result:
A structured list of feedback and issues.
Step 10 Updates All Responsible Teams

Work on a page continues after publication. As games, casinos, payments, rules, and user needs change, SEO monitors performance, Content updates information, Partnerships rechecks casinos, and Design, UX, and Development adjust the product. Updated pages then go through relevant checks again.

Result:
An up-to-date version of the page.

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Chris Mwangi Head of content department

Publishing a page is not the final step. Information changes, users come up with new questions, and we return to our content to review it again, add new data, and correct anything that has become outdated over time.

Our Core Principles

Team Responsibility & Expertise
Each stage of our work is handled by a specific team and specialists with relevant expertise. Content, SEO, design, development, support, and partnership matters are managed by people with experience in those areas. This helps us clearly divide responsibilities, maintain quality, and quickly identify information that needs to be checked or updated. For complex topics, we may also involve external experts.
Local Approach
Roulette77 operates across many markets, so the same information does not always apply to every country. We separately check casino availability, payment methods, currencies, local terminology, rules, and examples for each specific market. This helps ensure that users receive information that is relevant to their country.
Clear Explanations
Even complex topics should be explained in a way that allows users to quickly understand the key points and find the information they need. We avoid unnecessary complexity, explain terminology, use clear examples, and structure our content so that it is easy to navigate and understand.
Regular Updates
A published page is never considered permanently finished. Casinos change their terms, new games and payment methods appear, and some information becomes outdated over time. We monitor these changes, analyse page performance and user feedback, and update our content whenever necessary.

FAQs

Who works on Roulette77?

Roulette77 is supported by editors, content specialists, SEO specialists, designers, developers, partnership managers, and the support team. Each department is responsible for a specific part of the product, while key content goes through several review stages before publication. Our teams also work together on updates, new features, and localised versions of the site.

How does Roulette77 verify information before publication?

Our content goes through several levels of review. The Content & Localisation Team prepares the text, while the Editorial & Quality Board checks key facts, figures, rules, RTP, payouts, and other important claims. Editors then make the final changes, verify local information once again, and prepare the page for publication.

Is Roulette77 content the same in every country?

No. For each market, the team separately checks terminology, currencies, payment methods, casino availability, local rules, and other important details. Roulette77 localisation therefore means adapting content for a specific country, its users, and local market conditions rather than simply translating the English version of the site.

How often does Roulette77 update its content?

The team continues to monitor content after publication. We track changes to casinos, payment methods, games, and rules, analyse page performance, and collect user feedback. If information becomes outdated, inaccurate, or needs additional detail, the page is returned to the team for an update and goes through the necessary review process again.

How can I contact the Roulette77 team?

The Community Support Team answers questions about the Roulette77 site and products, helps with tournament participation and payouts, and receives reports about errors or outdated information. When necessary, a request is passed to the editors, developers, partnership team, or another department responsible for the relevant area.