What does a freelance job description writer do?
A freelance job description writer takes what you know about a role and writes it so somebody outside your business can understand it. What the job is, what the person will actually do, what they need to be able to do it, and how the role fits into the team around it.
The hard part is not the writing. It is getting the requirements right. Most job descriptions list twelve essential requirements when three are genuinely essential, which narrows the applicant pool without improving it and quietly excludes people who would have been excellent.
A good writer will push back on that list, ask what the person will do in their first ninety days, and separate what somebody must arrive with from what they can learn once they are in.
Job description, job advert or job specification?
Three different documents get ordered under one name. Buying the wrong one is the most common mistake in this category, so decide before you order.
- A job description is an internal document. It defines the role, its duties, its reporting line and its scope. It is used for hiring, but also for contracts, performance reviews, pay banding and restructures. It is written to be accurate.
- A job advert or job posting is a marketing document. It sells the role to people who are not looking for it yet, appears on job boards, and is written to be read on a phone in ninety seconds. It is written to attract.
- A person specification lists the attributes of the person rather than the duties of the role. Essential and desirable skills and experience are listed, and it is what shortlisting is scored against.
- A job profile or job architecture sits above all of these, defining levels and bands across a whole organisation so that two managers do not write the same role differently.
If you are posting a vacancy this week, you need a description and an advert, and they are not the same words rearranged. If you are documenting an existing team, you need descriptions and specifications and no advert at all.
What you get from a job description writer
- A role summary in two or three sentences, which is the part most candidates read and most descriptions get wrong.
- Duties written as outcomes, not as a list of verbs. What the person is responsible for achieving rather than the tasks they will perform.
- Requirements split into essential and desirable, with the essential list kept short enough to be honest.
- Reporting lines and scope, including who they report to, who reports to them, and what budget or decisions they own.
- Salary banding guidance where you want it, based on what comparable roles are advertised at.
- Inclusive language checked, so the wording does not deter groups you would have wanted to apply.
- A job advert version if you are posting the role, written separately from the description rather than cut down from it.
What a job description generator cannot do
Free templates and AI generators are everywhere, and they are useful for a first draft. Knowing what they cannot do saves you from hiring the wrong person.
- They do not know your team. A generated description for a marketing manager describes marketing managers in general, not the one you need next to the two people you already have.
- They inherit the same requirements everybody else has. That is how a five-year requirement appears on a role that a good two-year candidate would do well.
- They cannot tell you what to leave out. Trimming a requirements list needs somebody who understands the trade-off between pool size and quality.
- They do not check the wording against your market. Language that reads as ambitious in one sector reads as arrogant in another.
- They will not challenge the brief. The most valuable thing a writer does is ask why a requirement is there, and a generator has no reason to ask.
Use a generator for structure. Use a writer for the decisions inside it.
Writing inclusive job descriptions that stay legal
Wording affects who applies, and in most countries it also carries legal weight. This is worth getting checked rather than guessing.
- Gendered and coded language narrows your pool. Words that read as aggressive or competitive measurably reduce applications from some groups without improving the quality of the ones you get.
- Requirements can discriminate indirectly. A condition that is not job-related but disadvantages a protected group can be unlawful even where nobody intended it, and that includes some experience and availability requirements.
- Age signals are easy to leave in by accident. Phrases like recent graduate, young and dynamic, or digital native are common and are the kind of wording that gets challenged.
- Accessibility and adjustments should be stated, not left for the candidate to ask about.
- Essential criteria are what you can be held to. If a requirement is listed as essential and you hire somebody without it, that is a question you may have to answer later.
Rules differ by country and change, so treat this as a reason to have wording reviewed rather than as legal advice. A writer who works in recruitment will know the current position in your market.
Getting your job description found on job boards
A description nobody sees does not get applicants, and job boards are search engines with their own rules.
- The job title carries most of the weight. Candidates search for the common title, not for your internal one. Head of Growth Marketing may be accurate, but Marketing Manager is what people type.
- Avoid internal grades and codes in the title. Level II, Band 6, and roman numerals cost you visibility and tell an external candidate nothing.
- The first hundred words matter most, because that is what appears in search previews and what a candidate reads before deciding to open it.
- Location and work pattern should be explicit, since remote, hybrid and on-site are filters candidates apply before reading anything.
- Salary in the advert increases applications, and in some markets is now required by law.
- Different boards want different lengths. The same role needs a longer version for your careers page and a shorter one for aggregators.
When to hire a job description writer
- You are hiring, and the role is new. Nobody has written it before, and the first version usually becomes the permanent one.
- You reposted a role and got the wrong applicants. That is a description problem before it is a sourcing problem.
- Your descriptions are years old. Roles drift. The document stops matching what the person actually does, which causes problems at review time and in disputes.
- You are restructuring or levelling roles. Consistent descriptions across a team are a different job from writing one.
- You are hiring in a market you do not know. Titles, expectations and salary norms vary more between countries than most employers expect.
- Legal or HR asked for documentation. Contracts, grievances and redundancy processes all lean on the description.
How much does a freelance job description writer cost?
Priced per role, with volume discounts for a set. These are typical ranges on Osdire.
- A rewrite of an existing description, roughly $20 to $80. Your document tightened, restructured and language-checked.
- A job description written from scratch, roughly $50 to $200. Includes a short call or questionnaire about the role.
- A job advert optimised for job boards, roughly $40 to $150. Written separately from the description.
- A set for a team or department, roughly $200 to $800. Priced lower per role because the format and level definitions are shared.
- A levelling or job architecture framework, roughly $500 to $1,500. Consistent titles, bands and scope across an organisation.
What moves the price:
- How technical the role is. A specialist engineering role needs a writer who can interview a specialist.
- Whether an interview is included. A short call with the hiring manager produces a far better result than a form, and costs more.
- Number of roles. The second description in a set always costs less than the first.
- Whether you need both a description and an advert. They are two deliverables.
- Compliance review. Checking wording against local employment rules is additional work.
- Market research. Salary benchmarking and competitor advert comparison are priced separately.
How to hire freelance job description writers on Osdire
There are two routes. Hire from published offers when you know the role. Post a project when you have a set of roles or need levelling across a team.
Option 1: Browse published offers
- Open job description writing offers and check whether the price covers a description, an advert, or both.
- Ask for a sample in your sector, since writing a warehouse role and a software role are different skills.
- Confirm whether a call with the hiring manager is included or whether they work from a form.
- Ask whether inclusive language and compliance checking are part of the service.
- Order through Osdireās protected payment process, so the payment is held until the work is delivered.
- Agree the revision count, and treat a change to the requirements list as a revision rather than a new job.
Option 2: Post a project
- Post a Project Brief at Posta Project, listing every role you need written and where each one sits in the team.
- Say which country each role is being hired in, because employment wording is not portable.
- Attach your existing descriptions, even outdated ones, since they carry information the writer would otherwise have to ask for.
- Say whether you need adverts as well as descriptions, and for which boards.
- Compare Project Offers on the questions they ask about the role rather than on turnaround time.
- Release payment once the hiring manager confirms the description matches the job they are actually recruiting for.
What to share with freelancers before starting a job description
- What the person will actually do in their first three months, which is more useful than a list of duties.
- Who they report to and who reports to them, with the team structure around the role.
- Your existing description, if one exists, however out of date.
- Two adverts from competitors, one you think is good and one you think is bad.
- The salary range, even if it will not be published, because it changes the seniority of the language.
- Which requirements are genuinely essential, and be ready to defend each one.
- Where the role will be posted, and in which country the person will be employed.
- Your deadline, including when the role needs to go live rather than when you want the draft.
Job description writing FAQs
How long should a job description be?
Between 400 and 800 words for most roles. Longer than that and candidates stop reading, and the extra length is usually requirements that were never essential. Senior and regulated roles run longer because scope and accountability have to be documented properly. The advert version should be shorter than the description, often 250 to 400 words.
Can I use AI to write a job description?
For a first draft, yes, and many writers do. The problem is that a generated description describes a generic version of the role and inherits whatever requirements appear most often in its training data. That is how unnecessary degree requirements and inflated experience levels spread. Use it for structure, then have someone who understands the role decide what stays.
Should I include the salary in the job description?
In the advert, yes. Adverts with a salary range consistently attract more applications, and they save both sides time when expectations do not match. Several markets now legally require pay ranges in job postings, and the direction of travel is towards more of that, not less. The internal description usually references a band rather than a figure.
Can a job description be used in an employment contract?
It is often referenced by one rather than being one. That reference is why accuracy matters: a description that no longer reflects the job creates difficulty in performance reviews, restructures, and disputes. Many employers add a line noting duties may reasonably change, which keeps the document usable without making it meaningless.
What makes a job description discriminatory?
Usually not intent. It is requirements that are not genuinely necessary but disadvantage a particular group, and wording that signals a preferred age, gender, or background. Common examples are unnecessary degree requirements, arbitrary years of experience, and phrases implying youth. Rules vary by country, so have wording reviewed by somebody who knows your market.
Do I need a different version for each job board?
Often yes. Boards differ on length, formatting and how much of the opening text appears in search results. Your careers page can carry the full version, while aggregators need a shorter one that front-loads the title, location, work pattern and salary. Ask your writer for both rather than trimming it yourself at the last minute.
How often should job descriptions be updated?
Review them annually and rewrite them whenever the role materially changes, someone new takes it on, or the team restructures. Descriptions drift quietly. The gap between the document and the actual job is only ever noticed at the worst moment, which is usually a review, a grievance, or an exit.
How do I become a freelance job description writer?
Learn recruitment rather than just writing. The value is in knowing which requirements narrow a pool unnecessarily, what titles candidates actually search for, and where the legal lines sit in your market. Build three samples across different sectors and seniority levels. Offer the description and the advert as separate deliverables, since that is how buyers think about them. You can
become a freelancer on Osdire and start with rewrites, which deliver quickly and lead into full team sets.