Why MNTN x iSpot

iSpot helps you evaluate how your MNTN campaigns perform across audiences, creatives, and outcomes. By connecting campaign exposure to performance signals, it provides a broader view of how your campaigns are working.

This allows you to better understand how Performance TV contributes to overall marketing performance and how different elements of your campaigns perform together.

Say Hello to iSpot

Overview

iSpot is a TV measurement platform that helps advertisers analyze campaign performance across linear and streaming environments. It connects ad exposure to audience and outcome data to provide a more complete view of how campaigns perform.

When used with MNTN campaigns, iSpot allows you to include Performance TV in your existing measurement approach. This helps you evaluate how your campaigns perform across channels and understand how different creatives and placements contribute to results.

How it works:

1. MNTN campaign data is shared with iSpot
2. Ad exposure is analyzed alongside audience and outcome data
3. Performance is evaluated across campaigns and creatives
4. Reporting shows how campaigns perform across audiences and outcomes

Features

• Performance Across Audiences. Understand how your campaigns perform across different audiences.
• Creative and Placement Insights. See how different creatives and placements contribute to results.
• Cross-Platform Measurement. Evaluate performance across streaming and broader TV environments.