Time to talk ad quality standards 🧵[1/]
Would you pay extra to ensure your ads only show to actively engaged users? You don't have to on solitaired[.]com
We partnered with Unwind Media, the team behind Solitaired, to test what happens when only engaged users are monetized
- Time to talk ad quality standards 🧵[1/] Would you pay extra to ensure your ads only show to actively engaged users? You don't have to on solitaired[.]com We partnered with Unwind Media, the team behind Solitaired, to test what happens when only engaged users are monetized
We defined a user interaction as one of the following events: a click, a scroll, or a touchstart. If a user didn't do one of these in a 60 second window, then ad requests didn't go out! Simple as that. [2/]This common-sense change had an immediate & sustained effect on bid request volumes & viewability (demonstrated by the key stats below). Imagine the effects on emissions a similar change could make if widely deployed! DSPs might see a QPS reduction as a good thing [3/]Check out the write-up from the Unwind Media team, and learn more about the test! As @EmryDH once said, "Getting ahead of this may feel like getting ahead of refresh on-view, and it's a very light effort to implement." deepsee.io/blog/how-solit… [4/]@pbannist Would love to hear your thoughts on if such a strategy could be applied across a wide variety of publisher verticals.Initial thoughts: it most conflicts with pubs whose main content format is long-form video, but i think the core strategy could work across most other pubs with just a bit of tweaking to the interaction time (moving it up from 60 incrementally)
