Love Tomorrow isn’t your average enterprise summit. There’s no business casual, no anonymous venue. Just thousands of people gathered on the site of Europe’s largest EDM festival under the bold banner “Live today. Love tomorrow. Unite forever.”
Miro was one of the few brands invited to partner with the summit. So we ditched the tech company comfort blanket (“You’ve got a problem and our product is the only thing that can solve it!”) in favour of something a little more suited to the inspirational setting.
Miro masterclass: Creating the team of tomorrow
It started with a masterclass on the Team of Tomorrow, hosted by Miro’s Principal Product Evangelist Rory Keddie and Group Product Marketing Manager Michelle Johanesson. Participants were invited to think about the best teams they’ve ever been part of, and how AI is reshaping the dynamics of collaboration.
But that was just the prelude to the real challenge — channelling their inner Joan Miró to sketch out a vision for the team of tomorrow: What we can preserve, what needs to change, and how people and AI should work together.
And when we say “sketch” we mean sketch. People worked together with pens, paper, and scissors to create a visual representation of what the future of collaboration meant to them.
All of which culminated in a unique moment. Each team’s artwork was digitized, shared with Miro, and synthesized into a new, composite artwork using Flows — a real-time example of people and AI in sync.
“It was inspiring to see leaders from across industries lean into the creative and playful nature of the workshop — and a reminder that the best ideas rarely emerge alone,” Rory reflected. “They’re built by bringing together diverse perspectives and creating space for creativity, curiosity and lively debate.”
Ben Crowe: A simple shift to change the world
Next up, Miro brought Ben Crowe, one of the world’s most in-demand mindset coaches and leadership mentors, to the summit. A former marketing leader at Nike, Ben regularly works with athletes like Ash Barty, Dylan Alcott, and Stephanie Gilmore. But he brought a new story to Love Tomorrow.
It started with a single, provocative question: What if you could change the world by changing your mindset? That’s what happened when Ben was contacted by a lawyer, Neal Katyal, who’d just been handed the most daunting case of his career — fighting the tariffs introduced by the US President.
Ben told a rapt audience how he’d used every technique in the coaching manual to help Neal cope with the pressure, but ultimately it came down to three simple principles: Agency, appreciation, and acceptance.
We won’t spoil the rest for anyone lucky enough to see Ben live, but he held the entire audience sufficiently spellbound that they weren’t even distracted by the sight of a giant dragon looming over the stage.
Keynote: AI, friction, and collective intelligence
Finally, Miro’s Ways of Working Lead Dom Katz took to the Freedom stage to tell an audience of thousands of people why collective intelligence needs friction to flourish.
The simple version? Now that AI is part of our lives, it’s tempting to hear that everything we do is wonderful. But that’s not how humans make progress. Competition, feedback, and rivalry drive us to sharpen our thinking. We need to build friction back into collaboration and embrace the discomfort that follows.
Why Love Tomorrow matters
We didn’t just head to Love Tomorrow to enjoy the sunshine and listen to the Symphony of Unity drop Insomnia by Faithless against the backdrop of an eye-melting laser show.
So why were we there? The answer is simple and complex in equal measure, but it’s applicable to every organization trying to build authentic connections.
We went to Love Tomorrow because we probably shouldn’t be there.
Love Tomorrow is outside of Miro’s comfort zone — not just as individuals but also as a product. But it’s in places and moments like these that you have the opportunity to genuinely stand out, to show a different side to partners and customers. And that’s hugely powerful.
Every company talks about being different or “creating cut-through.” But how many of them are actually prepared to take risks and really try something out of the ordinary?
Benny Gould, Miro’s Global CxO Program Lead and the driving force behind the partnership, deserves the last word: “For us, Love Tomorrow isn’t just another summit. It’s a statement about the kind of company we want to be and the sort of relationships we want to build based on mutual passion, energy, and excitement about what great brands, and great minds, can do together.”
United forever? Maybe. Back next year? Oh yes.
