Should the sample size n be greater than 30? If you’ve taken any introductory statistics course or an AP statistics class (or helped your child with it), you’ve encountered the n ≥ 30 rule. The “magic number 5” rule we’ve written extensively about applies (with its important caveats) to problem discovery for usability testing. But the
What does it take to become a senior UX researcher? An advanced degree? Particular experience and skills, like the number of moderated studies conducted or a variety of methods employed? While all those play a role, the type of job (in-house small-team, in-house large-team, solo researcher, or agency) can affect what you are exposed to.
Surveys are a common way to measure attitudes, behaviors, and intentions related to products and services. But large surveys can include dozens of questions and multiple demographic segments, which can mean hundreds of potential comparisons. How do you present all those results in a way stakeholders can quickly scan? You can use a slide deck
It seems like AI is almost everywhere. For many people, it is. From the moment we wake up, AI increasingly shapes our daily experiences. Music playlists are generated automatically. Our computers prompt us to use AI assistants. Internet searches are now often preceded by AI-generated summaries. Call a doctor’s office after hours. and an AI
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
It seems like 2024 was filled with nonstop bad news about UX job losses and difficult job searches. Layoffs in tech are nothing new. What seems to have been different in the past two years has been the volume of layoffs across so many companies and how few new jobs were posted. Having been in
Happy New Year from all of us at MeasuringU®! In 2024, we posted 47 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 11th UX Measurement Bootcamp—a blended virtual event attended by an international group of UX practitioners
Is the product useful? Is it easy to use? Numerous variables affect whether we purchase, use, and adopt a new technology. But two consistent contributors are whether it does what we want it to do (usefulness) and if it’s easy to use (usability). These apply to consumer and business products. This “model” of tech adoption
What’s the return on investment (ROI) for UX research activities? Do better user experiences lead to desirable business outcomes? If a product is more useful and more usable, then people should be more likely to purchase, use, and recommend it. But how can we quantify these links? Understanding the ROI of UX research starts with
How do you measure tech savviness? For several years (since 2015), we’ve been on a mission to develop a valid and practical measure. In our earlier articles, we have Reviewed the literature. We reviewed the literature on tech-savvy measures and found three key approaches to measuring tech-savviness by assessing (1) what a person knows, (2)
