Strategic Positioning
The foundation. Who you are, who you serve, what you stand for. We define and refine your positioning so every placement, every piece of content, and every AI mention reinforces the same authority narrative.
Media Authority
Guaranteed placements on publications your prospects and AI models actually read. Not random blogs. Strategic features that position you as the answer in your space.
AI Visibility (AEO)
Answer Engine Optimization. We track what ChatGPT, Perplexity, and Google AI say about you across the prompts your prospects actually ask. Then we systematically move the needle.
Content Engine
A system that turns your expertise into consistent output without eating your time. Interview Q&As, call-to-content pipelines, and newsjacking feeds that keep you relevant in real time.

Everything that shapes how the world sees you before they ever speak to you.

Step Zero

Everything that shapes how the world sees you before they ever speak to you.

Work month-to-month with Laurens as your right-hand guy for

Strategic Positioning

Media Authority

AI Visibility

Work month-to-month with Laurens and Breathpage as your right-hand team for

Strategic Positioning + Media Authority + AI Visibility 

500 +
Articles Published
155 +
Global Clients
10 +
Experienced Industries
AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning AI Visibility (AEO) • PR • Branding • Google Search Results • Positioning

From the desk of Laurens Tijssen

Warsaw, PL

Tuesday, 6:27 am

After serving 150+ clients across 10+ industries and 15+ countries, the #1 takeaway I have is that business is more than 1 department.


We both know how critical your brand is, but so are your marketing, sales and fulfillment.


Doing all of this right (getting consistent results and increasing the money landing in your bank account), is not necessarily "easy".


Keep in mind that roughly 48% to 50% of new businesses close within five years, and about 65% close within ten years.


Regardless of your offers, sales numbers and marketing efforts, I learned that the stronger your positioning is as a brand, the more easily everything else in business becomes.


This is what I call Step Zero: Everything that happens before people interact with you.


Before you optimize your funnel. Before you scale your outreach. Before you work on a new marketing campaign. You fix your positioning so that every interaction, every impression, every touchpoint works in your favor.


Step Zero is a hybrid focus to continually improve your:


  • Brand Positioning
  • PR Authority
  • Ranking on Google
  • AI Visibility

Everything Starts Here

The four-part system that positions you as the answer before the conversation even begins.

01

Strategic Positioning

The foundation. Who you are, who you serve, what you stand for. We define and refine your positioning so every placement, every piece of content, and every AI mention reinforces the same authority narrative.

02

Media Authority

Guaranteed placements on publications your prospects and AI models actually read. Not random blogs. Strategic features that position you as the answer in your space.

03

AI Visibility (AEO)

Answer Engine Optimization. We track what ChatGPT, Perplexity, and Google AI say about you across the prompts your prospects actually ask. Then we systematically move the needle.

04

Content Engine

A system that turns your expertise into consistent output without eating your time. Interview Q&As, call-to-content pipelines, and newsjacking feeds that keep you relevant in real time.

STEP ZERO
diamond
Step Zero
$1500 /month
You save $16500 / year
Work month-to-month with Laurens and Breathpage as your right-hand team.
  • Guaranteed Articles, High-Tier Placements, Press Releases & Listicles
  • Pitching daily journalist requests
  • High-Level Pitching for Podcasts & Speaking
  • Newsjacking, interview system and calls-to-content automations
  • Advanced AEO insights
Zero-in on your Brand

After directly helping 100+ founders and companies with PR, I've created "Step Zero" the high-level approach to build on-going Media Authority and dominate Google Search + AEO results & more.

Your positioning, your digital footprint, your press, your AI visibility. The groundwork that determines whether a prospect arrives at your call already sold, or doesn't schedule a call in the first place.

After directly helping 100+ founders and companies with PR, I've created "Step Zero" the high-level approach to build on-going Media Authority and dominate Google Search + AEO results & more.

Your positioning, your digital footprint, your press, your AI visibility. The groundwork that determines whether a prospect arrives at your call already sold, or doesn't schedule a call in the first place.

Because this is what business looks like in 2026:

. . .
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