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What If Every CTV Impression Was Intentional?

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What If Every CTV Impression Was Intentional?

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重要な瞬間：2025年第4四半期

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Moments that Mattered: Q4 2025

The Stories and Signals that Moved Audiences

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people

デジタル広告における消費者意識調査

消費者が今、求めているのは「プライバシーに配慮した広告」。そして、マーケターにとって最も頼れる存在は「コンテキスト広告」です。その理由と背景を、調査データから読み解きます。

Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

Our CTV overlay unit, In-Video, beat ad fatigue to engage consumers, offering a new innovative solution to brands.

Why Creative is the New Frontier in Attention-Led Campaigns

Good ad creative converts. Get all the top tips on how you can use it to meet and exceed your campaign goals.

Frameplay Network Insights

Reach your target audience with intrinsic in-game advertising

Frameplay's audience insights, analyzed by Transunion®, gives an overview of gamer habits and interests across Frameplay's network of games.

Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.

Navigating the Age of Uncertainty

How to Future-Proof Your Marketing Strategy

This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.

The Mindset Matrix™

The Blueprint for the Future of Advertising

The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.

Breaking Through:

Moving Beyond the Commercial Break on CTV

New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.

Contextual Advertising Awareness Still Has a Long Way to Go

How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.

Mindset Matters:

Deconstructing Contextual Video

New Research Highlights the Importance of Consumer Mindset in Contextual Targeting

The Contextual Edge in the Age of Attention

New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall

New Study Finds Contextual Targeting Delivers Great ROAS

GumGum commissioned Forrester Consulting to conducted a Total Economic Impact™ (TEI) on the financial impact of GumGum's advertising strategies.

State of the Industry:

The Definitive Ad Format Scorecard

See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.

The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions

Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum.

The Rise of the Visual Web

And why it's Changing Everything (again) for Marketers

Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.

What do Publishers Think of the Emerging Forms of Advertising?

Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.

The Straightforward Guide to In-Image Advertising

Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.

Building the Marketing Organization of the Future

Fortune 500 brands predict what the marketing organization of the future will look like.

Reimagining Advertising

Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.

Erase the Skip Button

Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.

The Visual SUPR Highway

See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.

Give Consumers What They Want

Mastering Mobile Advertising

VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.

AI and Marketing

13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.

How AI Will Change Every Job in Media

This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.

Zap! Pow!

Image recognition is the new superpower for marketers.

In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.

BrandRX

The New Brand Safety Crisis

An alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. Download this guide on how to limit brand safety risks.

The Straightforward Guide to Visual Intelligence

This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.

The Express Guide to In-Image Ads

Publisher's Edition

How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.

Hyper-Contextual: The New Frontier

Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.

The Brand Safety Crisis One Year Later

In this brand safety survey, 60 percent of surveyed professionals said brand safety is a serious problem for their marketing efforts. Learn what they are doing about it.

Seen & Unseen:

How Marketers Use Computer Vision

Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.

BrandRX 3.0 Roadshow:

Moving Brands Beyond the Block List

This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.

Video interrupted

Learn how a different approach to in stream ads can reduce the number of times users click "Skip Ad". How marketers can create more engaging ads.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

Learn how GumGum works with leading neuroanalytics company SPARK Neuro to explore consumers’ neural and emotional reactions to contextual advertising within online media.

Understanding Contextual Relevancy and Efficiency

Dentsu Aegis Network compares four of the top contextual intelligence vendors to better understand the overall effectiveness of behavioral targeting.

Art.ificial

We devised a test to see just how close artificial intelligence can come to the human creative process. Can AI art rival human created art?